The document discusses whether businesses should use Snapchat and provides suggestions. It notes that Snapchat has gained momentum as a new social media platform. While case studies and data can help decide, businesses need to test Snapchat themselves to know if it can work for their specific needs. Some suggestions include using Snapchat to highlight special events, tease upcoming products and services, and reveal behind-the-scenes access to show off a company's personality.

1. Hugh Benjamin | Marketing Consultant
Should You Use Snapchat
for Your Business?

2. Businesses are overwhelmed with the variety of social media networks
that are at their disposal.
Deciphering the good from the not-so-great is essential, but not always
simple.

3. It's a good idea to scour the data found in case studies, but the only way
to know for sure is to test it out for yourself.

4. Snapchat is the new kid on the block that has gained plenty of
momentum since its emergence.
But is it possible to use it for your business in 2016?

5. If you want to give this photo-messaging app a test run, then here are
suggestions for making it work for you.

6. Use it to highlight special events like trade shows, grand openings and so
on.
This gives users direct access to the event without attending.
Who knows, maybe they'll decide to come by the next time around!

7. Use it to tease your fans about upcoming products and services.
This is a sweet spot for brands planning a product launch.

8. Use it to reveal behind the scenes access to your company.
Have fun with this one and show off your brand's personality!
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Hugh Benjamin | Marketing Consultant