Following a recent webinar on how MMS improves and transforms customers’ relationship and engagement into a rich media experience, we are sharing the deck presentation. Feel free to test the MMS demos and share with others.

1. Multi-Media Messaging (MMS) Marketing
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2. iLoop Mobile MMS Solutions & Services
• MMS solutions for mobile coupons, mobile
billing/statements/payments, rich media
delivery
• Programs for customer loyalty, retention and
satisfaction, as well as video/content delivery
for publishers and media companies
• Experience of delivering over 500+ million
MMS worldwide and launched thousands of
campaigns
• Unsurpassed technology, campaign creative,
marketing knowledge, list management to
achieve client and vertical specific marketing
and business goals
• Carrier grade infrastructure with device
detection for optimized performance
• Direct Tier 1 carrier connections worldwide
• Comprehensive QR and Microsoft Tag To trydemos:
integration for opt-in Text STARBUCKS to 53626 Text SWIMSUIT to 53626
• Dynamic campaign adjustments—MMS
destination (site, video etc.) can be changed
anytime during the campaign
• Deployment around the world
• Pre-configured MMS campaign solution
packs available

3. Why MMS? Immediacy.
Because of its interactivity, MMS videos • vs email: on average
increase user interest and boost direct emails are read within 48
response rates as compared to text. It's also hours—text messages are
the perfect way to showcase to your
customers that your business is on top of the
read within 4 minutes
latest technologies. • vs postal mail: days vs
minutes for MMS
• vs Radio & TV: weeks to
months of production and
scheduling vs hours or
minutes
• vs Social media:
immediate but fleeting as
messaging slides through
twitter streams or across
pages—MMS messages
stay on the phone until
erased

4. Why MMS? Engagement.
Personalized MMS—Send unique, • vs email—300% increase
customized MMS messages to customers so in opens for sms vs
it has the most impact. Make each recipient email, between 60%-70%
feel special!
of email messages are
blocked by corporate spam
filters
• Performance—branded
campaigns have seen as
high as 50% CTR and 40%
lift in purchase intent
• ROI—1000%+ on a
branded campaign
Source: CTR Rebook campaign, Mogreet archive; Lift GMC campaign, Mobile Marketer Nov 2010;
ROI BMW campaign 3G Dating Agency blog, DMA 2010 Response Rate Trend Report

5. Why MMS? High Response Rate.
Interactive MMS—MMS creates a more • Ability to respond directly
interactive and emotional appeal on mobile from a message—click to
devices compared to SMS through elements call, click to web, direct
of sound, animation, images and video. MMS
creates a state-of-the-art mobile experience
POS redemption, direct
with powerful visual branding possibilities. product fulfillment, reply
MMS or reply SMS
• It takes 90 minutes for the
average person to respond
to an email. It takes 90
seconds for the average
person to respond to a text
message.
(Source: CTIA.org)

6. Why MMS? There’s More.
• Cost savings in call
center, postal, printing, cas
h handling, marketing
cost, coupon
redemption, packaging, lab
or, staff, digital fulfillment
• Expedited cash flow
• Interactive
• Two way communication
• Measurability
• Delivery 100%
(Source: CTIA.org)
(Source: CTIA.org)

7. Integrated Marketing Campaigns
Traditional
• Email
& New Media
• MMS
Use new media to
enhance, empower, and
• In Store
• Radio • SMS create leverage.
• Web
• Print • Mobile sites  Increase Conversion
• Social
• TV • Applications  Direct consumer touch points in
• Outdoor TV, Radio, Print, In Store

8. MMS Influence on Marketing Objectives
• Awareness&Perception
• Consideration • Purchase Intent
• Conversion • Loyalty
• Purchase
Loyalty Building
Valued Customers • Push out offers
• $$$ • Daily reminders
• Conversion • Geo-location (stores)
• Advocacy • Check ins
• Share with Community
• Rewards
Customer Management
• Mobile Database
• Existing Database
Brand Engagement
•Mobile Site
• App
Lead Cultivation
• Media
• TV, Radio, Print, In-store, Email
•Short codes on Media to
opt-in subscribers

9. Multi-Channel Case Study: Vodacom
Vodacom Retention Program
―We have been able to grow our
Objective: upgrades figure 50% year on year and
we currently have a 33% hit rate on our
Customer retention and incentivize handset upgrades mobile advertising campaigns, which is
when eligible significantly higher than trends with other
mediums.
Strategy: I can confirm that we have seen a
Leverage the ease of mobile for campaign objectives with significant increase in subscriber
upgrades via these MMS programs.‖
benefit of decreased call center traffic
Dee Nel
National Executive Head: Call Center
Tactics: Operations
Vodacom
• Mobile portal to view upgrade status/eligibility and
apply for upgrades
• Utilize multiple marketing channels to promote the
upgrades and the mobile portal including
TV, print, radio, MMS, SMS and mobile banner ads
• Each MMS that is delivered features a short code that
users can SMS to and receive a direct link to the
mobile site. Once activated, the link allows tracking of
the users who access the site and measurement of
exact interest.

10. Multi-Channel Case Study: Vodacom
Measuring Results
The initial MMS campaign created buzz around the giveaway, with more
information available onthe mobile site once accessed.
Vodacom Use Case
Page
MobiSite SMS Reciept to
Site Page Views Shortcode
Upgrade Upgrade Action
Hits Views Per Requests
Requests Conversion
Person
VC
Upgrade 90,331 1,028,398 11 47,278 10,031 21% Trackable, measurable,
Campaign can enhance traditional
campaigns
Mobile programs need
Users who received
600% growth upgrade options no defined goals and
month over month action, 79% parameters. These metrics
Users who upgraded, are used to determine the
21% ROI and relative success
of the program.
The same upgrade procedure was followed with the Vodacom Business
base—high end users with a large contract spend and low uptake on
upgrades. Over a single month, the MMS with call-to-action to the mobile
site resulted in a 600% increase in uptake.
Full MMA Case Study:
http://mmaglobal.com/studies/vcupgrademobi-vodacom-
south-africas-mobile-upgrade-portal-multimedia-solutions

11. Vodacom MMS Video
VC Upgrade – MMS Example

12. MMS Demos: Customer Acquisition
TMZ & XBOX: Incentive
Ian Poulter: Endorsement Sprite: Viral, Referrals
Acquisition

13. Acquisition Demo Using Incentive
To try demo: Text DEMOxBox to 53626
1. Co-Branded
Intro Image
Incentive
Sign up for TMZ and
get the xBoxoffer 2. Sponsor
Mention
Brand sponsorship
within engaging news or
entertainment content 3. Video
with incentive offers News Content
valued by viewers
4. Co-Branded
final image

14. Acquisition Demo Using Product Information
To try Demo: Text DemoIAN to 53626
1. Branded
Intro Image
2. Theme
Information Intro
Celebrity endorsement
of product
Acquire new customers with 3. Endorsement
celebrity endorsement, and
drive traffic to brand
destinations for messaging
opt-in and preference/profile
capture
4. Motto
5. For more

15. Acquisition Demo Using Referral
To try demo: Text ViralCall to 53626
1. Intro Image
Referral and Viral
Send a message
to your friends
2. Video
Integrate mobile sites
and other mobile
interactivity for cross
channel marketing with
MMS. 3. “Call”
Increase awareness
and engage new
registered or opt-in
users to build your 4. Call to action
customer database.

16. MMS Demos: Customer Retention
Bing: Promotion
Starbucks: Rewards Starwood: Loyalty
Retention

17. Retention Demo Using Promotion
To try demo: Text DemoBINGto 53626
Immediacy
Engagement Response
4. New Promotion
Engage with your customers with MMS videos. Include immediate, actionable choices
like click to call, mobile site lead forms, or payment gateways for quick response.

18. Retention Demo Using Rewards
Microsoft TAG Demo
Snap the TAG to explore Live Demo!
Starbucks.build.mobi Scan this Tag…
Rewards
Microsoft Tag opt-in
to coupon rewards
MOBILE COUPONS!

19. Retention Demo Using Loyalty
To try demo: Text Starpoints to 53626
1. Custom Intro
with loyalty points
Loyalty
Customer loyalty
statements
Extend post transaction
engagement with your
loyal customers
enhancing your brand 2. Video
awareness or
message.
3. Offer

20. Thanks, we’d be glad to answer any questions and schedule a
demo of the iLoopMobile’s solutions and services.
Contact:sales@iloopmobile.com