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INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) 
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), 
Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME 
ISSN 0976-6502 (Print) 
ISSN 0976-6510 (Online) 
Volume 5, Issue 10, October (2014), pp. 91-104 
© IAEME: http://www.iaeme.com/IJM.asp 
Journal Impact Factor (2014): 7.2230 (Calculated by GISI) 
www.jifactor.com 
IJM 
© I A E M E 
SOCIAL CAPITAL SCALE AND LOGIC FUZZY: AN 
EXPERIMENT TO VERIFY THE PERTINENCE OF LOGIC 
FUZZY IN PRODUCING ACCURATE RESULTS FROM 
DATA OF A COMPLEX ORGANIZATIONAL REALITY 
ANTONIO MARTINEZ FANDIÑO, DSc 
Departamento de Ciências Administrativas e Contábeis (DCAC), Br 465, km 7, Seropédica/Rio de 
Janeiro, UFRRJ, Brazil 
MARIA AUGUSTA SOARES MACHADO, DSc 
Departamento de Administração, Av. Presidente Wilson, 118 - Rio de Janeiro/Rio de Janeiro, 
IBMEC, Brazil, 
91 
ABSTRACT 
Organizational social capital represents an important asset for organizations' development, 
and as a resource it needs to be measured accurately in order to be manageable. It is therefore critical 
to have sensible instrument and methodology to capture and analyze it. One of this research's aims is 
to test and demonstrate how fuzzy logic applied to social capital psychometric scale is a relevant 
treatment to apprehend the organizational social capital. For this a Likert scale, developed based on 
Nahapiet and Ghoshal theory, has been used to apprehend the mentioned reality, and afterwards the 
logic fuzzy tools have been applied on the data through MATLAB software to prove how this 
methodology can translate vague, paradoxical and complex data from individual perceptions into 
reliable information. Samples from Brazilian and Portuguese organizations were used to test the 
properties, pertinence and usability through the empirical analysis where the evidences have been 
confirmed by previous researches regarding organizational area. 
Keywords: Applicability, Fuzzy Logic, Social Capital, Scale. 
1. INTRODUCTION 
Social capital is an asset with singular characteristics because it is derived from the quality of 
relations between individuals making up networks to acquire mutual benefits, which essentially 
means people's perceptions. Considering that it is a qualitative interpretation, it demands a specific
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), 
Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME 
measurement approach to get reliable results. The methods most used to do it are psychometric 
scales, which in general, are analyzed and treated through statistical processes based on classical 
logic operated by binary sets, giving less accurate information, because it encompasses only two 
degrees, completely related or not related, for a linguistic variable which demands to be apprehended 
through a metric ranging from totally true to totally false. This need put in the spotlight the fuzzy 
logic concept, which is able to deal with vagueness phenomenon, degrees of certainty (truth), in the 
case of this research expressed by linguistic values when people communicate their perceptions 
about a certain reality [1]. 
It is also relevant to point out that its mathematical model allows the handling of incomplete 
and imprecise information to a certain degree, making it a suitable tool to treat a measure resulting 
from human perceptions which are inherently vague and ambiguous due to different points of view 
and states of mind. 
From this perspective, the research aim presented in this paper is to verify how fuzzy logic is 
suitable to analyze a scale [2] designed for identifying and measuring gaps in and strengths of social 
capital in organizations to make management decisions possible. For this, in the paper’s second 
section the theoretical background which supports the construct definition is synthesized. In the third 
section fuzzy logic's theoretical background and the benefits of its application are described. In the 
fourth the methodology is unveiled, detailed in its procedures with high-performance interactive 
software for numerical calculation and fourth-generation programming language - MATLAB. In the 
fifth, the results are presented and analyzed, and lastly, the conclusions. 
92 
2. SOCIAL CAPITAL 
Since relationships have been understood as an asset in the creation of wealth through an 
interconnected and organized labor network present in any economic production, scholars have been 
analyzing it to understand its mechanisms, causes and consequences by means of different 
knowledge areas. 
The first works appeared in Sociology with Bourdieu [3] and Coleman [4], where cohesion in 
social dynamics was pointed out as an important social resource to make it possible for individuals to 
engage with each other to achieve common goals. The subsequent works incorporate different 
standpoints in accordance with the theoretical backgrounds of each researcher. Therefore, as a 
consequence of these different researchers' perspectives there is not yet a commonly accepted 
definition for social capital [5]. The understanding extracted from the intersection of these different 
theories can be synthesized as goodwill among individuals produced in their relationship networks 
(work, family, friends, companions, etc.), that allows them to obtain profitable information; material 
gains as well as emotional support [6, 7]. 
As social capital occurs from interactions among individuals, personally and/or in groups, it 
means that it happens at the micro, meso and macro social levels. In this sense, social scientists have 
identified two concepts of it. The first one is from a collective unity of analysis, a group attribute 
where social cohesion is a main element in the context, in which it is operationalised through group-level 
mechanisms like social control or collective socialization among others, creating shared values 
such as religious beliefs or patriotism. It should be underlined that it is independent of any 
individual network connection; it belongs to the group [8]. 
The second one is from individual unity of analysis, based on network theory [9]. In this the 
resource belongs to individuals, being embedded in their social network; it is used by individuals for 
their own benefit. As property, they can manage it according their own interests and goals. 
As a consequence of these two concepts, scholars have broken social capital down into 
different dimensions. One of the main conceptions is Bonding and Bridging. The first one is about 
homogeneity and group identity, and their internal ties from a collective perspective, as well as their
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), 
Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME 
strength to assure common goals. It creates trust and cooperative relations due to similarities of 
collective beliefs between their members [6, 10]. 
Bridging is about individuals’ networks, in which relations are heterogeneous for social 
identity and power [11]. It is a resource used by individuals through their external social ties within a 
network to obtain advantages for their own benefit, e.g. connections to the establishment of a new 
venture [12]. Thus, it is clearly related to the individual analysis perspective. 
Another social capital analysis perspective, which emerged from individual and collective concepts, 
is internal, inside a group; persons interacting having a sense of unity, sharing similar characteristics 
that define a group’s boundaries, or external with other groups [13]. 
Social capital has been studied specifically as an organizational phenomenon, where social 
dynamics occur due to economic interests; making members act in a specific way to achieve their 
own goals, which are interrelated and somehow, in different ways, tied to the organizations’ 
objectives [14, 6]. Its Unity of analysis is a mix of both individual and collective perspectives [15]. 
This approach has been chosen as the theoretical background for the present research because it is 
suitable to address the research’s object – organizational good will as an asset for organizations. 
In this subject area, Nahapiet and Ghoshal [15] have defined a three dimensional theoretical 
construct for organizational capital which encompasses those two mentioned perspectives named as: 
structural, relational and cognitive. It should be highlighted, that these theorists state that the features 
of theses dimensions are highly interrelated, making it hard to separate some of them in practice. 
Structural refers to the network’s organizational structure, specifically the patterns of connections 
between individuals. Its unity is formed by links that an individual has developed within an 
organizational network, which can be directly or indirectly related between an actor and others. In 
this sense, positioning inside the network is also important because it defines the level of influence 
one actor has inside the structure, as well as the existence of clusters within it. It means that an 
actor’s connections can be circumscribed in one cluster, limiting their level of influence; on the other 
hand the ones who have connections between these clusters may have more power through 
information capitalization, acting as a broker between these clusters [15; 16]. 
Lastly, dense networks mean a high level of information exchange that therefore benefits all 
members, and as a consequence fosters the development of the two others dimensions [17]. 
Cognitive is based on sources, like narratives, that create shared knowledge, representations, 
comprehension, and systems of shared symbols (i.e. language, codes and culture) which allows 
actors a common understanding of information and to categorize them in the same parameters [18]. 
These components propagate shared values and goals, and it is worth drawing attention to the fact 
that the higher the extent of shared goals is, the higher the commitment is to achieve group tasks and 
outcomes, a critical asset to organizational performance [19]. 
Relational is focused on a pairs of actors; it is a dyadic relation focusing on the strength-of-ties 
[20]. This strength is directly related to time of interactions, emotional intensity, mutual benefits 
experienced, and closeness between people [20]. It is classified as strong and weak. Strong fosters 
trust between individuals, propagating the transfer of important tacit knowledge due to confidence; 
on the other hand weak propagates information diffusion due to a lack of commitment and intimacy 
between actors [21, 22]. 
The main elements of that dimension are trust, norms, sanctions, duties and expectations. 
Specifically in this kind of social structure, the trust that arises is a relational trust, embedded in the 
organizational network. It happens through repeated interactions between two individuals in a certain 
organizational structure which stimulate the growth of their reliability and positive expectations [6]. 
Summing up the relational dimension, like the other dimension, it also allows the setting of the 
other dimensions as it builds the necessary conditions for relationships to exist. 
93
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), 
Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME 
94 
3. FUZZY SETS 
The theory of Fuzzy Sets was developed by ZADEH [23]. In the 70's it began to be widely 
adopted mainly in the areas of data classification, expert systems, decision analysis, robotics, pattern 
recognition, time series forecasting and others. 
For example, the phrase "high unemployment" can be interpreted in many different ways 
depending on the situation. In Sweden, where the unemployment rate used to be 3%, any rate higher 
than 5% can be interpreted as a high unemployment rate. In other countries, however, the 
unemployment rate cannot be considered high unless it exceeds 10%. In terms of fuzzy logic, "high 
unemployment", is called a subjective category. 
In contrast to conventional probability theory, the theory of fuzzy sets uses language to 
describe uncertainty in the real world. Thus it allows the use of linguistic expressions such as "Brazil 
has a high level of unemployment," and assigns degrees of membership. 
The degrees of membership values are intermediate between the values of true (0) and false (1) in 
traditional Boolean logic. In fact, the Boolean logic is a particular case of fuzzy logic, the case in 
which the degrees of relevance are the extremes. The degrees of membership are assigned through a 
membership function. 
Fuzzy Reasoning or approximate reasoning is an inference procedure that derives 
conclusions from a set of fuzzy if-then rules of known facts. 
The knowledge of the phenomenon is expressed through statements like: "if (a set condition 
is satisfied) then (we can infer a set of consequences)" [24]. 
Fuzzy logic is based upon the theory of the Fuzzy Sets. This is a generalization of the 
Traditional Sets theory to solve the paradoxes generated from the “true or false” classification of 
Classical Logic. Traditionally, a logical proposition has two extremes, namely: either “completely 
true” or “completely false”. Nevertheless, in the Fuzzy Logic, a premise ranges in the ‘true’ level 
from 0 to 1, causing it to be partially true or partially false. Upon the implementation of the “true 
level”, the Fuzzy sets theory expands the Traditional Sets theory. The groups are labeled qualitatively 
(by using such linguistic terms as: high, warm, active, small, near etc.) and the elements of these sets 
are characterized by varying the level of pertinence (a value that indicates the level at which an 
element belongs in a set). For example, temperatures between 30° (thirty degrees) and 40° (forty 
degrees) belong to the “high temperatures” set, although the 40° temperature has a higher level of 
pertinence in this set [24]. 
In a way that is not well understood, humans have the capability to associate a level of 
pertinence to a certain object without understanding consciously how to reach it. For example, it 
would not be difficult for a student to assign a level to the teacher in the “good teachers” set. Such a 
level is achieved immediately with no conscious analysis on the factors that influence such decision 
[25]. 
The level of association is not probability. Basically, it is a measure of the compatibility 
between the object and the concept represented by the Fuzzy Set. For instance, number 0.7 is the 
compatibility of the 35° temperature with the definition of the Fuzzy Set for high temperatures. That 
figure (0.7) is not the probability of 35° being a high temperature, for it is already defined as 35° 
[25]. 
The conventional systems theory is based upon algebraic, differential or difference equations 
(“crisp” mathematical models). For some types of systems, mathematical models can be obtained 
such as the electromechanical models, since the laws of physics behind the process are well-understood 
and well-defined. However, on a daily basis, we come across countless practical 
problems, whereby an acceptable level of information required for the physical modeling to be made 
becomes difficult to obtain. Moreover, such tasks are time-consuming and costly. These systems can 
be found in the chemical and food-processing industries, in financial institutions, in biotechnology,
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), 
Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME 
among other areas. A large part of such systems can only be obtained through the knowledge of 
specialists who directly take part in the process under consideration. That knowledge, very often, 
may be too vague or inaccurate to be expressed by mathematical models [26]. 
A fuzzy set A is characterized by the pair (X, ), where ‘X’ is the variable for the universe 
being studied ( it being continuous or discrete), and is a function for which the image belongs to the 
interval [0,1], where ‘1’ represents the concept of total pertinence and ‘0’ represents the concept of 
non-pertinence. 
For the discrete case, a fuzzy set ‘A’ could be: 
A= 0 / -3 + 0, 25 / -2 + 0,50 / -1 + 1 / 0 + 0,85 / 1 + 0,50 / 2 + 0 / 3 (1) 
Which is read like: ‘Variable X measures -3 with a pertinence level of zero’. The slashes used 
are only good to separate the values of variable X from their respective levels of pertinence; symbols 
‘+’ do not indicate addition, but union. 
For the continuous case, a fuzzy set ‘A’ to express ‘HIGH’ could be: 
= 0 X μ for X £ 1,70 (2) 
95 
X a 
2 a 
X 
− 
μ = for 1,70 £X £ 1,85 being ‘a‘ constant (2a) 
X a 
a 
X 
− 
μ = 
for £ 1,85 £X £ 2,00 being ‘a‘ constant (2b) 
The intersection of two fuzzy sets A (X) and B(X) is given by: 
A (X) Ç B (X) = min (μA(X), μB(X)) (3) 
Where: μA, μB are the respective functions of pertinence of fuzzy sets A and B. 
As an example, consider the following fuzzy sets: 
A (X) = 0.4 / -7 + 0.8 / -6 + 0.6 / -5 (3a) 
B (X) = 0.5 / -7 + 0.5 / -6 + 0.4 / -5 (3b) 
The resulting fuzzy set is: 
C (X) = 0.4 / -7 + 0.5 / -6 + 0.4 / -5 (3c) 
The union of two fuzzy sets A(X) and B(X) is given by: 
A (X) È B(X) = max (μA (X), μ B (X)) (4) 
where: μA, μB are the respective functions of pertinence of fuzzy sets A and B.
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), 
Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME 
96 
For example, consider the following fuzzy sets: 
A (X) = 0.8 / 1 + 0.1 / 2 + 0.5 / 5 (4a) 
B (X) = 0.7 / 1 + 0.5 / 2 + 0.7 / 5 (4b) 
The resulting fuzzy set is: 
C (X) = 0.8 / 1 + 0.5 / 2 + 0.7 / 5 (4c) 
The complement of a fuzzy set A(X) is given by: 
( ) = 1 − μ ( ) 
A X X 
A 
(5) 
where: is a function of pertinence of fuzzy set A. 
For example, being the fuzzy set given by: 
A (X) = 1 / 5 + 0.8 / 4 + 0.6 / 3, its complement is: (5a) 
1 - A (X) = 0 / 5 + 0.2 / 4 + 0.4 / 3 (5b) 
The concentration of a fuzzy set A(X) is a fuzzy set given by: 
2 conc(A(X)) (X) A = μ (6) 
The concentration of a fuzzy set is linguistically equivalent to the term VERY. Concentration 
decreases fuzziness. 
The expansion of a fuzzy set is a fuzzy set given by: 
dil A X X A ( ( )) = μ ( ) 
(7) 
The expansion of a fuzzy set is linguistically equivalent to the term MORE OR LESS. 
Expansion increases fuzziness. 
A fuzzy triangular number is a fuzzy set with a normalized function of pertinence. The 
functions of pertinence of the fuzzy numbers can take different forms. Dispersion of the functions of 
pertinence can be interpreted as a measure of error. 
Fuzzy Logic uses Inference Systems based in fuzzy rules as: 
Where the input fuzzy terms LOW, MEDIUM and HIGH are given by fig.1, and the output 
fuzzy terms LOW, MEDIUM and HIGH are in fig. 2
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), 
Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME 
Fig. 1: Example of fuzzy terms for inputs 
Fig. 2: Example of fuzzy terms for outputs 
With the usual t-norm, t-conorm, fuzzy inference and COG (Center Of Gravity) 
defuzzification, we have a Mamdani fuzzy inference system that implements the desired output. 
Obviously we could have chosen a TSK (Takagi-Sugeno-Kang) system, with a fuzzy modeling focus 
on accuracy, replacing the consequent parts by linear equations [27]. 
To verify that the fuzzy inference system really does its job, we can make a little calculation 
showing its output for some representative values of the input. 
Suppose that the user adjusts the maximum allowed echo-request input rate to 100 pps 
(packets per second). If at a given sampling interval, the actual rate is less than 25 pps, the 
acceptance rate will be 100 %, resulting in the standard behavior (all packets will pass). If, during 
another period, the incoming rate is 50 pps, the acceptance rate will be 50 % (one packet will pass 
and the following be rejected, for example). When the incoming rate is 100 pps or higher, the 
acceptance rate will be 0 %, meaning full blocking of incoming echo-request packets. 
Such a control law seems sensible, taking into account that – according to the user’s 
perception – a denial of service attack is in progress. Note that immediately after the end of attack 
the standard behavior is restored and “authentic” traffic can flow again, without human intervention 
[28, 29]. 
97
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), 
Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME 
98 
4. METHODOLOGY 
Initially, the selection of social capital and fuzzy logic was defined by their complementary 
characteristics, where the first is created from the social relationships which happen at all levels of 
any society, as described in the social capital referential, which means that it appears from the 
chaotic nature of social complexity. And the second, a conceptual framework which is capable of 
dealing with vagueness and uncertainty in social dynamics that naturally brings to light their core 
contradictions and inconsistencies [30]. 
The research’s implementation, universe and sampling, were chosen according to the scale 
purpose measurement; this identifies the qualities and conditions of connectivity among workers to 
produce in a given organization. The instrument [2] has been designed to measure these conditions 
specifically among skilled laborers, with at least secondary education completed, because they have 
the capacity to create greater added value for organizations. In this research the sample was 
composed from 21 different companies in Portugal, and 18 organizations in Brazil, as well as 
professionals, who were taking masters courses, from both countries. They are from different 
industrial, service and governmental organizations to represent broader collective aspects of the two 
different societies in order to understand their labor relation and labor relationship perceptions at a 
given point in time. 
The data from the survey has been processed and analyzed in clusters according to Nahapiet 
and Goshal’s social capital dimensions [15]. This approach was chosen because the research's 
purpose is to demonstrate how fuzzy logic is suitable to give a more accurate outcome for 
individuals’ perceptions based on linguistic statements (variables), not to carry out a detailed social 
capital analysis for the two organizational groups, Brazilian and Portuguese. The empirical 
experiment tests and demonstrates the levels of each groups’ perceptions cohesion about each 
dimension, which means transforming all the respondents’ vague and somehow ambiguous ideas and 
judgments into accurate mathematical terms to be processed, and thus giving a coherent and useful 
result [30]. Moreover, this dimensions’ approach was chosen because it is a collective perspective 
which evolves in the dynamics of social complexity; a chaotic pattern of behaviors, representing a 
relevant group of conditions to apply the methodology to [30]. 
The measurement instrument adopted to compile the perceptions is the Likert bipolar scale, 
measuring from total concordance to disagreement with a statement; adverbs of intensity have been 
used in all labels and repeated in the same continuum in both sides of the scale: Completely Agree, 
Mostly Agree, Slightly Agree, Neither Agree nor Disagree, Slightly Disagree, Mostly Disagree, 
Completely Disagree, Not applicable. It should be highlighted that the ordinal/interval scale 
implicitly catches the fuzziness of respondents about what the level of agreement or disagreement 
means to them. This can be tackled through fuzzy triangular numbers. 
At the end of data collection all responses were tabulated on a spreadsheet. At this stage, after 
tabulation, the results are passed to MATLAB, a high-performance interactive software program 
aimed at the numerical calculation and other functions, which receives as input parameters the 
frequency of feedback from users (FOU) and calculates the Normalized data (Foun), (Fuzzy 
Numbers) NNs, Fuzzy Number Average (NNM), the similarity between sets, as well as presenting 
the results graphically to facilitate the analysis of results. 
The following explanation of how MATLAB generates these results is given here to aid 
understanding. After determining the frequency of reviews from users (FOU) the next step is to 
normalize the data by dividing it by all more often frequency (Foun). Then we must find the Fuzzy 
Number (NN) closest to the Foun. This number is obtained from the triangular fuzzy numbers that 
have the same Foun mode using the formula.
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), 
Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME 
NN (0|1) 
NN (0|2) 
NN (0|3) 
NN (0|4) 
0 2 4 6 8 
Opinião 
99 
( ) ( ) 
A X B X 
Ç 
S A X B X È 
( ), ( ) A X B X 
( ) ( ) 
= 
(8) 
Triangular fuzzy numbers with their modes are shown ahead: 
Fig.3: with zero mode 
1 
Pertinência 
0 
0 2 4 6 8 
1 
0 
Opinião 
Pertinência 
NN (2|1) 
NN (2|2) 
NN (2|3) 
NN (2|4) 
0 2 4 6 8 
1 
0 
Opinião 
Pertinência 
NN (4|1) 
NN (4|2) 
NN (4|3) 
NN (4|4) 
Fig. 4: with mode two Fig. 5: with mode four 
0 2 4 6 8 
1 
0 
Opinião 
Pertinência 
NN (6|1) 
NN (6|2) 
NN (6|3) 
NN (6|4) 
0 2 4 6 8 
1 
0 
Opinião 
Pertinência 
NN (8|1) 
NN (8|2) 
NN (8|3) 
NN (8|4) 
Fig. 6: with mode six Fig. 7: with mode eight
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), 
Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME 
Each question has its Foun and its NN. In addition, each metric has its Fuzzy Number Average 
100 
(NNM), which is found using the formula: 
({ }) 
1 ( ) 
 
= 
= 
i k 
i 
n k A X 
NNM X X 
1... 
1 
... 
μ 
μ 
(9) 
All these data appear in the form of graphs that are generated for each response within each 
metric. Two very important conclusions are noted from these graphs: 
• The Mode that will determine the range in which the metric will be classified as follows: 0 - 
Very Poor 2 - Poor 4 - Average, 6 - Good, 8 - Very Good; 
• The amplitude will determine the dispersion of average users’ opinions. The amplitude is 
related to trust, i.e. the lower the amplitude of the interval, the greater the confidence in the 
data [24]. 
The amplitude will be represented as follows: 1 - Minimal 2 - Average 3 - High 4 - Very High; 
5. RESULTS 
Prior to the analysis, it is necessary to state that there is a variable acting on workers’ 
perceptions in both countries. This being the local socioeconomic conditions, meaning, the industry 
and macro environment within which the organizations operate [31]. Although Brazil [32] was living 
a prosperous economic moment during the research and Portugal [33, 34] was living the opposite a 
crisis. It has not presented any relevant impact on the research subject, and because of this, it has not 
been considered for analysis procedures. 
The empirical application has shown how fuzzy logic is suitable to process psychometric 
scales’ data, giving ascertained outcomes. 
From the fuzzy modeling, the following results, presented in the three next tables, were obtained: 
Table 1 
Portugal (Cognitive) Brazil (Cognitive) 
61 53 
It can be seen that for cognitive dimension, Brazil´s sample has a great variability (3) and low 
agreement (5). For Portugal's sample a low dispersion (1) with a great agreement (6) has been 
obtained. 
These results in the cognitive dimension reveal that in the Brazilian group there is an absence 
of agreement with a bias to disagree about cognitive elements in the organizational environment, 
although some respondents have it in their organizations. It shows that there are isolated occurrences, 
not a collective tendency. This indicates in the collective a lack of conditions for creating a common 
language, codes and culture to propagate shared values useful for organizations as a whole. This 
dimension is a consequence of variables related to the country's cultural history, and it is confirmed 
by researches in Brazil where the relations still are established as distant power relations between 
employees and executives rooted in the beliefs of the slave-owning society's cultural tradition, where 
the employees have a subjacent apartheid feeling [35]. 
In the Portuguese sample, the results point out to a strong concordance with existence of 
shared knowledge, representations, comprehension and systems of shared symbols in the 
organizations. There are factors in Portuguese society that can be associated with this behavior such
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), 
Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME 
as prizing rules as well as being a collective society where people belong to groups that enable them 
to form shared culture, codes and comprehension of organizational reality [36; 37; 38]. 
Table 2 
Portugal (Structural) BRAZIL (Structural) 
61 51 
It can be seen that for structural dimension, Brazil´s sample has a low variability (1) and low 
agreement (5). For Portugal's sample a low dispersion (1) with a great agreement (6) has been 
obtained. 
Those outcomes clearly indicate in the Brazilian group an agreement about organizational 
relationship design. The findings show that network ties and structures do not support interaction 
which means that the workers do not have access to information resources and/or the support of their 
colleagues. The organization’s network design does not foster the flow of information and 
knowledge to make work activities easier. It is in accordance with patterns of individualism, 
nepotism and personalism, where personal relationships are more important than competencies to 
guarantee mutual personal favors identified in researches about Brazilian society [36, 39]. 
On the other hand, the Portugal sample has shown that its network connections allow the 
participants get information from colleagues within the same network which reduces the effort, time 
and investment needed to perform their tasks. It is corroborated in Lopes’ research, where he has 
identified in collective Portuguese organizational pattern the tendency to create small relationship 
work groups, in line with a high collectivism, allowing them to form teams easily [39]. 
Table 3 
Portugal (Relational) BRAZIL (Relational) 
61 51 
It can be seen that for structural dimension, Brazil´s sample has a low variability (1) and low 
agreement (5). For Portugal's sample a low dispersion (1) with a great agreement (6) has been 
obtained. 
In the relational dimension the perceptions of both groups are the same as in the structural, 
indicating a coherence between the results, as it is the structure that provide the means for 
interactions to happen because it is through experiences that the relational elements appear as trust; 
needing repeated interactions to blossom between participants. It is the same for cooperation norms 
and obligations/expectations where the first is socially built by actors, and the second represents a 
commitment or duty for future needs between the participants. 
In the Brazilian sample there is a lack of belief about companionship from colleagues [39, 
40], however in Portugal the findings show a more optimistic perspective; a good sense of 
companionship among workers to perform their tasks, and enhance each other's work [37, 41]. 
101 
CONCLUSIONS 
In this paper it has been shown through Brazilian and Portugal samples how fuzzy logic is 
pertinent to deal with data generated from respondents’ varied and uncertain perceptions of a group, 
as well as scarce information to generate a consistent collective understanding about socio-organizational 
issues, corroborated by previous researches, as pointed out before. Nonetheless, there 
are some case studies showing different results, which indicate that the subject and universes are 
complex and need more researches to be comprehended. But the research’s goal has been fulfilled,
International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), 
Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME 
through the described experiment which demonstrates how fuzzy logic is useful as an analysis tool to 
give results with significant accuracy levels. 
Summing up the findings, for cognitive dimension the Brazilian group does not agree about 
the organizational environment, even when some respondents have it in their organizations. 
This dimension is related to the country's cultural history which is based on a slave-owning society's 
cultural traditions, where the employees have a subjacent apartheid feeling. So, it can be said that for 
Brazilians there are no common values to aggregate the organizations as a whole. 
For the Portuguese group it is shown that they have a strong concordance so, they can contribute 
with common things to the organizations. 
For structural dimension, it can be seen that for the Brazilian group, the organization’s 
network design does not foster the flow of information and knowledge to make easier the work 
activities. 
For the Portuguese group it can be said that its network connections allow the participants to 
get information from colleagues within the same network reducing the effort, time and investment 
needed to perform their tasks. 
In the relational dimension the perceptions of Brazilian group are that there are not good 
relations with colleagues; while the opposite is true in the Portuguese group. For future research, 
further studies should be conducted about Brazilian and Portuguese Societies to investigate the 
dimensions of social capital and its causes. As previously mentioned, it has to be highlighted, that 
there is cultural diversity inside both countries that must be analyzed to have better understanding 
about organizational relationships to propagate more effective human capital management. 
102 
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Social capital scale and logic fuzzy an experiment to verify the pertinence of logic fuzzy in producing accurate results

  • 1. INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME ISSN 0976-6502 (Print) ISSN 0976-6510 (Online) Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME: http://www.iaeme.com/IJM.asp Journal Impact Factor (2014): 7.2230 (Calculated by GISI) www.jifactor.com IJM © I A E M E SOCIAL CAPITAL SCALE AND LOGIC FUZZY: AN EXPERIMENT TO VERIFY THE PERTINENCE OF LOGIC FUZZY IN PRODUCING ACCURATE RESULTS FROM DATA OF A COMPLEX ORGANIZATIONAL REALITY ANTONIO MARTINEZ FANDIÑO, DSc Departamento de Ciências Administrativas e Contábeis (DCAC), Br 465, km 7, Seropédica/Rio de Janeiro, UFRRJ, Brazil MARIA AUGUSTA SOARES MACHADO, DSc Departamento de Administração, Av. Presidente Wilson, 118 - Rio de Janeiro/Rio de Janeiro, IBMEC, Brazil, 91 ABSTRACT Organizational social capital represents an important asset for organizations' development, and as a resource it needs to be measured accurately in order to be manageable. It is therefore critical to have sensible instrument and methodology to capture and analyze it. One of this research's aims is to test and demonstrate how fuzzy logic applied to social capital psychometric scale is a relevant treatment to apprehend the organizational social capital. For this a Likert scale, developed based on Nahapiet and Ghoshal theory, has been used to apprehend the mentioned reality, and afterwards the logic fuzzy tools have been applied on the data through MATLAB software to prove how this methodology can translate vague, paradoxical and complex data from individual perceptions into reliable information. Samples from Brazilian and Portuguese organizations were used to test the properties, pertinence and usability through the empirical analysis where the evidences have been confirmed by previous researches regarding organizational area. Keywords: Applicability, Fuzzy Logic, Social Capital, Scale. 1. INTRODUCTION Social capital is an asset with singular characteristics because it is derived from the quality of relations between individuals making up networks to acquire mutual benefits, which essentially means people's perceptions. Considering that it is a qualitative interpretation, it demands a specific
  • 2. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME measurement approach to get reliable results. The methods most used to do it are psychometric scales, which in general, are analyzed and treated through statistical processes based on classical logic operated by binary sets, giving less accurate information, because it encompasses only two degrees, completely related or not related, for a linguistic variable which demands to be apprehended through a metric ranging from totally true to totally false. This need put in the spotlight the fuzzy logic concept, which is able to deal with vagueness phenomenon, degrees of certainty (truth), in the case of this research expressed by linguistic values when people communicate their perceptions about a certain reality [1]. It is also relevant to point out that its mathematical model allows the handling of incomplete and imprecise information to a certain degree, making it a suitable tool to treat a measure resulting from human perceptions which are inherently vague and ambiguous due to different points of view and states of mind. From this perspective, the research aim presented in this paper is to verify how fuzzy logic is suitable to analyze a scale [2] designed for identifying and measuring gaps in and strengths of social capital in organizations to make management decisions possible. For this, in the paper’s second section the theoretical background which supports the construct definition is synthesized. In the third section fuzzy logic's theoretical background and the benefits of its application are described. In the fourth the methodology is unveiled, detailed in its procedures with high-performance interactive software for numerical calculation and fourth-generation programming language - MATLAB. In the fifth, the results are presented and analyzed, and lastly, the conclusions. 92 2. SOCIAL CAPITAL Since relationships have been understood as an asset in the creation of wealth through an interconnected and organized labor network present in any economic production, scholars have been analyzing it to understand its mechanisms, causes and consequences by means of different knowledge areas. The first works appeared in Sociology with Bourdieu [3] and Coleman [4], where cohesion in social dynamics was pointed out as an important social resource to make it possible for individuals to engage with each other to achieve common goals. The subsequent works incorporate different standpoints in accordance with the theoretical backgrounds of each researcher. Therefore, as a consequence of these different researchers' perspectives there is not yet a commonly accepted definition for social capital [5]. The understanding extracted from the intersection of these different theories can be synthesized as goodwill among individuals produced in their relationship networks (work, family, friends, companions, etc.), that allows them to obtain profitable information; material gains as well as emotional support [6, 7]. As social capital occurs from interactions among individuals, personally and/or in groups, it means that it happens at the micro, meso and macro social levels. In this sense, social scientists have identified two concepts of it. The first one is from a collective unity of analysis, a group attribute where social cohesion is a main element in the context, in which it is operationalised through group-level mechanisms like social control or collective socialization among others, creating shared values such as religious beliefs or patriotism. It should be underlined that it is independent of any individual network connection; it belongs to the group [8]. The second one is from individual unity of analysis, based on network theory [9]. In this the resource belongs to individuals, being embedded in their social network; it is used by individuals for their own benefit. As property, they can manage it according their own interests and goals. As a consequence of these two concepts, scholars have broken social capital down into different dimensions. One of the main conceptions is Bonding and Bridging. The first one is about homogeneity and group identity, and their internal ties from a collective perspective, as well as their
  • 3. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME strength to assure common goals. It creates trust and cooperative relations due to similarities of collective beliefs between their members [6, 10]. Bridging is about individuals’ networks, in which relations are heterogeneous for social identity and power [11]. It is a resource used by individuals through their external social ties within a network to obtain advantages for their own benefit, e.g. connections to the establishment of a new venture [12]. Thus, it is clearly related to the individual analysis perspective. Another social capital analysis perspective, which emerged from individual and collective concepts, is internal, inside a group; persons interacting having a sense of unity, sharing similar characteristics that define a group’s boundaries, or external with other groups [13]. Social capital has been studied specifically as an organizational phenomenon, where social dynamics occur due to economic interests; making members act in a specific way to achieve their own goals, which are interrelated and somehow, in different ways, tied to the organizations’ objectives [14, 6]. Its Unity of analysis is a mix of both individual and collective perspectives [15]. This approach has been chosen as the theoretical background for the present research because it is suitable to address the research’s object – organizational good will as an asset for organizations. In this subject area, Nahapiet and Ghoshal [15] have defined a three dimensional theoretical construct for organizational capital which encompasses those two mentioned perspectives named as: structural, relational and cognitive. It should be highlighted, that these theorists state that the features of theses dimensions are highly interrelated, making it hard to separate some of them in practice. Structural refers to the network’s organizational structure, specifically the patterns of connections between individuals. Its unity is formed by links that an individual has developed within an organizational network, which can be directly or indirectly related between an actor and others. In this sense, positioning inside the network is also important because it defines the level of influence one actor has inside the structure, as well as the existence of clusters within it. It means that an actor’s connections can be circumscribed in one cluster, limiting their level of influence; on the other hand the ones who have connections between these clusters may have more power through information capitalization, acting as a broker between these clusters [15; 16]. Lastly, dense networks mean a high level of information exchange that therefore benefits all members, and as a consequence fosters the development of the two others dimensions [17]. Cognitive is based on sources, like narratives, that create shared knowledge, representations, comprehension, and systems of shared symbols (i.e. language, codes and culture) which allows actors a common understanding of information and to categorize them in the same parameters [18]. These components propagate shared values and goals, and it is worth drawing attention to the fact that the higher the extent of shared goals is, the higher the commitment is to achieve group tasks and outcomes, a critical asset to organizational performance [19]. Relational is focused on a pairs of actors; it is a dyadic relation focusing on the strength-of-ties [20]. This strength is directly related to time of interactions, emotional intensity, mutual benefits experienced, and closeness between people [20]. It is classified as strong and weak. Strong fosters trust between individuals, propagating the transfer of important tacit knowledge due to confidence; on the other hand weak propagates information diffusion due to a lack of commitment and intimacy between actors [21, 22]. The main elements of that dimension are trust, norms, sanctions, duties and expectations. Specifically in this kind of social structure, the trust that arises is a relational trust, embedded in the organizational network. It happens through repeated interactions between two individuals in a certain organizational structure which stimulate the growth of their reliability and positive expectations [6]. Summing up the relational dimension, like the other dimension, it also allows the setting of the other dimensions as it builds the necessary conditions for relationships to exist. 93
  • 4. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME 94 3. FUZZY SETS The theory of Fuzzy Sets was developed by ZADEH [23]. In the 70's it began to be widely adopted mainly in the areas of data classification, expert systems, decision analysis, robotics, pattern recognition, time series forecasting and others. For example, the phrase "high unemployment" can be interpreted in many different ways depending on the situation. In Sweden, where the unemployment rate used to be 3%, any rate higher than 5% can be interpreted as a high unemployment rate. In other countries, however, the unemployment rate cannot be considered high unless it exceeds 10%. In terms of fuzzy logic, "high unemployment", is called a subjective category. In contrast to conventional probability theory, the theory of fuzzy sets uses language to describe uncertainty in the real world. Thus it allows the use of linguistic expressions such as "Brazil has a high level of unemployment," and assigns degrees of membership. The degrees of membership values are intermediate between the values of true (0) and false (1) in traditional Boolean logic. In fact, the Boolean logic is a particular case of fuzzy logic, the case in which the degrees of relevance are the extremes. The degrees of membership are assigned through a membership function. Fuzzy Reasoning or approximate reasoning is an inference procedure that derives conclusions from a set of fuzzy if-then rules of known facts. The knowledge of the phenomenon is expressed through statements like: "if (a set condition is satisfied) then (we can infer a set of consequences)" [24]. Fuzzy logic is based upon the theory of the Fuzzy Sets. This is a generalization of the Traditional Sets theory to solve the paradoxes generated from the “true or false” classification of Classical Logic. Traditionally, a logical proposition has two extremes, namely: either “completely true” or “completely false”. Nevertheless, in the Fuzzy Logic, a premise ranges in the ‘true’ level from 0 to 1, causing it to be partially true or partially false. Upon the implementation of the “true level”, the Fuzzy sets theory expands the Traditional Sets theory. The groups are labeled qualitatively (by using such linguistic terms as: high, warm, active, small, near etc.) and the elements of these sets are characterized by varying the level of pertinence (a value that indicates the level at which an element belongs in a set). For example, temperatures between 30° (thirty degrees) and 40° (forty degrees) belong to the “high temperatures” set, although the 40° temperature has a higher level of pertinence in this set [24]. In a way that is not well understood, humans have the capability to associate a level of pertinence to a certain object without understanding consciously how to reach it. For example, it would not be difficult for a student to assign a level to the teacher in the “good teachers” set. Such a level is achieved immediately with no conscious analysis on the factors that influence such decision [25]. The level of association is not probability. Basically, it is a measure of the compatibility between the object and the concept represented by the Fuzzy Set. For instance, number 0.7 is the compatibility of the 35° temperature with the definition of the Fuzzy Set for high temperatures. That figure (0.7) is not the probability of 35° being a high temperature, for it is already defined as 35° [25]. The conventional systems theory is based upon algebraic, differential or difference equations (“crisp” mathematical models). For some types of systems, mathematical models can be obtained such as the electromechanical models, since the laws of physics behind the process are well-understood and well-defined. However, on a daily basis, we come across countless practical problems, whereby an acceptable level of information required for the physical modeling to be made becomes difficult to obtain. Moreover, such tasks are time-consuming and costly. These systems can be found in the chemical and food-processing industries, in financial institutions, in biotechnology,
  • 5. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME among other areas. A large part of such systems can only be obtained through the knowledge of specialists who directly take part in the process under consideration. That knowledge, very often, may be too vague or inaccurate to be expressed by mathematical models [26]. A fuzzy set A is characterized by the pair (X, ), where ‘X’ is the variable for the universe being studied ( it being continuous or discrete), and is a function for which the image belongs to the interval [0,1], where ‘1’ represents the concept of total pertinence and ‘0’ represents the concept of non-pertinence. For the discrete case, a fuzzy set ‘A’ could be: A= 0 / -3 + 0, 25 / -2 + 0,50 / -1 + 1 / 0 + 0,85 / 1 + 0,50 / 2 + 0 / 3 (1) Which is read like: ‘Variable X measures -3 with a pertinence level of zero’. The slashes used are only good to separate the values of variable X from their respective levels of pertinence; symbols ‘+’ do not indicate addition, but union. For the continuous case, a fuzzy set ‘A’ to express ‘HIGH’ could be: = 0 X μ for X £ 1,70 (2) 95 X a 2 a X − μ = for 1,70 £X £ 1,85 being ‘a‘ constant (2a) X a a X − μ = for £ 1,85 £X £ 2,00 being ‘a‘ constant (2b) The intersection of two fuzzy sets A (X) and B(X) is given by: A (X) Ç B (X) = min (μA(X), μB(X)) (3) Where: μA, μB are the respective functions of pertinence of fuzzy sets A and B. As an example, consider the following fuzzy sets: A (X) = 0.4 / -7 + 0.8 / -6 + 0.6 / -5 (3a) B (X) = 0.5 / -7 + 0.5 / -6 + 0.4 / -5 (3b) The resulting fuzzy set is: C (X) = 0.4 / -7 + 0.5 / -6 + 0.4 / -5 (3c) The union of two fuzzy sets A(X) and B(X) is given by: A (X) È B(X) = max (μA (X), μ B (X)) (4) where: μA, μB are the respective functions of pertinence of fuzzy sets A and B.
  • 6. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME 96 For example, consider the following fuzzy sets: A (X) = 0.8 / 1 + 0.1 / 2 + 0.5 / 5 (4a) B (X) = 0.7 / 1 + 0.5 / 2 + 0.7 / 5 (4b) The resulting fuzzy set is: C (X) = 0.8 / 1 + 0.5 / 2 + 0.7 / 5 (4c) The complement of a fuzzy set A(X) is given by: ( ) = 1 − μ ( ) A X X A (5) where: is a function of pertinence of fuzzy set A. For example, being the fuzzy set given by: A (X) = 1 / 5 + 0.8 / 4 + 0.6 / 3, its complement is: (5a) 1 - A (X) = 0 / 5 + 0.2 / 4 + 0.4 / 3 (5b) The concentration of a fuzzy set A(X) is a fuzzy set given by: 2 conc(A(X)) (X) A = μ (6) The concentration of a fuzzy set is linguistically equivalent to the term VERY. Concentration decreases fuzziness. The expansion of a fuzzy set is a fuzzy set given by: dil A X X A ( ( )) = μ ( ) (7) The expansion of a fuzzy set is linguistically equivalent to the term MORE OR LESS. Expansion increases fuzziness. A fuzzy triangular number is a fuzzy set with a normalized function of pertinence. The functions of pertinence of the fuzzy numbers can take different forms. Dispersion of the functions of pertinence can be interpreted as a measure of error. Fuzzy Logic uses Inference Systems based in fuzzy rules as: Where the input fuzzy terms LOW, MEDIUM and HIGH are given by fig.1, and the output fuzzy terms LOW, MEDIUM and HIGH are in fig. 2
  • 7. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME Fig. 1: Example of fuzzy terms for inputs Fig. 2: Example of fuzzy terms for outputs With the usual t-norm, t-conorm, fuzzy inference and COG (Center Of Gravity) defuzzification, we have a Mamdani fuzzy inference system that implements the desired output. Obviously we could have chosen a TSK (Takagi-Sugeno-Kang) system, with a fuzzy modeling focus on accuracy, replacing the consequent parts by linear equations [27]. To verify that the fuzzy inference system really does its job, we can make a little calculation showing its output for some representative values of the input. Suppose that the user adjusts the maximum allowed echo-request input rate to 100 pps (packets per second). If at a given sampling interval, the actual rate is less than 25 pps, the acceptance rate will be 100 %, resulting in the standard behavior (all packets will pass). If, during another period, the incoming rate is 50 pps, the acceptance rate will be 50 % (one packet will pass and the following be rejected, for example). When the incoming rate is 100 pps or higher, the acceptance rate will be 0 %, meaning full blocking of incoming echo-request packets. Such a control law seems sensible, taking into account that – according to the user’s perception – a denial of service attack is in progress. Note that immediately after the end of attack the standard behavior is restored and “authentic” traffic can flow again, without human intervention [28, 29]. 97
  • 8. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME 98 4. METHODOLOGY Initially, the selection of social capital and fuzzy logic was defined by their complementary characteristics, where the first is created from the social relationships which happen at all levels of any society, as described in the social capital referential, which means that it appears from the chaotic nature of social complexity. And the second, a conceptual framework which is capable of dealing with vagueness and uncertainty in social dynamics that naturally brings to light their core contradictions and inconsistencies [30]. The research’s implementation, universe and sampling, were chosen according to the scale purpose measurement; this identifies the qualities and conditions of connectivity among workers to produce in a given organization. The instrument [2] has been designed to measure these conditions specifically among skilled laborers, with at least secondary education completed, because they have the capacity to create greater added value for organizations. In this research the sample was composed from 21 different companies in Portugal, and 18 organizations in Brazil, as well as professionals, who were taking masters courses, from both countries. They are from different industrial, service and governmental organizations to represent broader collective aspects of the two different societies in order to understand their labor relation and labor relationship perceptions at a given point in time. The data from the survey has been processed and analyzed in clusters according to Nahapiet and Goshal’s social capital dimensions [15]. This approach was chosen because the research's purpose is to demonstrate how fuzzy logic is suitable to give a more accurate outcome for individuals’ perceptions based on linguistic statements (variables), not to carry out a detailed social capital analysis for the two organizational groups, Brazilian and Portuguese. The empirical experiment tests and demonstrates the levels of each groups’ perceptions cohesion about each dimension, which means transforming all the respondents’ vague and somehow ambiguous ideas and judgments into accurate mathematical terms to be processed, and thus giving a coherent and useful result [30]. Moreover, this dimensions’ approach was chosen because it is a collective perspective which evolves in the dynamics of social complexity; a chaotic pattern of behaviors, representing a relevant group of conditions to apply the methodology to [30]. The measurement instrument adopted to compile the perceptions is the Likert bipolar scale, measuring from total concordance to disagreement with a statement; adverbs of intensity have been used in all labels and repeated in the same continuum in both sides of the scale: Completely Agree, Mostly Agree, Slightly Agree, Neither Agree nor Disagree, Slightly Disagree, Mostly Disagree, Completely Disagree, Not applicable. It should be highlighted that the ordinal/interval scale implicitly catches the fuzziness of respondents about what the level of agreement or disagreement means to them. This can be tackled through fuzzy triangular numbers. At the end of data collection all responses were tabulated on a spreadsheet. At this stage, after tabulation, the results are passed to MATLAB, a high-performance interactive software program aimed at the numerical calculation and other functions, which receives as input parameters the frequency of feedback from users (FOU) and calculates the Normalized data (Foun), (Fuzzy Numbers) NNs, Fuzzy Number Average (NNM), the similarity between sets, as well as presenting the results graphically to facilitate the analysis of results. The following explanation of how MATLAB generates these results is given here to aid understanding. After determining the frequency of reviews from users (FOU) the next step is to normalize the data by dividing it by all more often frequency (Foun). Then we must find the Fuzzy Number (NN) closest to the Foun. This number is obtained from the triangular fuzzy numbers that have the same Foun mode using the formula.
  • 9. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME NN (0|1) NN (0|2) NN (0|3) NN (0|4) 0 2 4 6 8 Opinião 99 ( ) ( ) A X B X Ç S A X B X È ( ), ( ) A X B X ( ) ( ) = (8) Triangular fuzzy numbers with their modes are shown ahead: Fig.3: with zero mode 1 Pertinência 0 0 2 4 6 8 1 0 Opinião Pertinência NN (2|1) NN (2|2) NN (2|3) NN (2|4) 0 2 4 6 8 1 0 Opinião Pertinência NN (4|1) NN (4|2) NN (4|3) NN (4|4) Fig. 4: with mode two Fig. 5: with mode four 0 2 4 6 8 1 0 Opinião Pertinência NN (6|1) NN (6|2) NN (6|3) NN (6|4) 0 2 4 6 8 1 0 Opinião Pertinência NN (8|1) NN (8|2) NN (8|3) NN (8|4) Fig. 6: with mode six Fig. 7: with mode eight
  • 10. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME Each question has its Foun and its NN. In addition, each metric has its Fuzzy Number Average 100 (NNM), which is found using the formula: ({ }) 1 ( ) = = i k i n k A X NNM X X 1... 1 ... μ μ (9) All these data appear in the form of graphs that are generated for each response within each metric. Two very important conclusions are noted from these graphs: • The Mode that will determine the range in which the metric will be classified as follows: 0 - Very Poor 2 - Poor 4 - Average, 6 - Good, 8 - Very Good; • The amplitude will determine the dispersion of average users’ opinions. The amplitude is related to trust, i.e. the lower the amplitude of the interval, the greater the confidence in the data [24]. The amplitude will be represented as follows: 1 - Minimal 2 - Average 3 - High 4 - Very High; 5. RESULTS Prior to the analysis, it is necessary to state that there is a variable acting on workers’ perceptions in both countries. This being the local socioeconomic conditions, meaning, the industry and macro environment within which the organizations operate [31]. Although Brazil [32] was living a prosperous economic moment during the research and Portugal [33, 34] was living the opposite a crisis. It has not presented any relevant impact on the research subject, and because of this, it has not been considered for analysis procedures. The empirical application has shown how fuzzy logic is suitable to process psychometric scales’ data, giving ascertained outcomes. From the fuzzy modeling, the following results, presented in the three next tables, were obtained: Table 1 Portugal (Cognitive) Brazil (Cognitive) 61 53 It can be seen that for cognitive dimension, Brazil´s sample has a great variability (3) and low agreement (5). For Portugal's sample a low dispersion (1) with a great agreement (6) has been obtained. These results in the cognitive dimension reveal that in the Brazilian group there is an absence of agreement with a bias to disagree about cognitive elements in the organizational environment, although some respondents have it in their organizations. It shows that there are isolated occurrences, not a collective tendency. This indicates in the collective a lack of conditions for creating a common language, codes and culture to propagate shared values useful for organizations as a whole. This dimension is a consequence of variables related to the country's cultural history, and it is confirmed by researches in Brazil where the relations still are established as distant power relations between employees and executives rooted in the beliefs of the slave-owning society's cultural tradition, where the employees have a subjacent apartheid feeling [35]. In the Portuguese sample, the results point out to a strong concordance with existence of shared knowledge, representations, comprehension and systems of shared symbols in the organizations. There are factors in Portuguese society that can be associated with this behavior such
  • 11. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME as prizing rules as well as being a collective society where people belong to groups that enable them to form shared culture, codes and comprehension of organizational reality [36; 37; 38]. Table 2 Portugal (Structural) BRAZIL (Structural) 61 51 It can be seen that for structural dimension, Brazil´s sample has a low variability (1) and low agreement (5). For Portugal's sample a low dispersion (1) with a great agreement (6) has been obtained. Those outcomes clearly indicate in the Brazilian group an agreement about organizational relationship design. The findings show that network ties and structures do not support interaction which means that the workers do not have access to information resources and/or the support of their colleagues. The organization’s network design does not foster the flow of information and knowledge to make work activities easier. It is in accordance with patterns of individualism, nepotism and personalism, where personal relationships are more important than competencies to guarantee mutual personal favors identified in researches about Brazilian society [36, 39]. On the other hand, the Portugal sample has shown that its network connections allow the participants get information from colleagues within the same network which reduces the effort, time and investment needed to perform their tasks. It is corroborated in Lopes’ research, where he has identified in collective Portuguese organizational pattern the tendency to create small relationship work groups, in line with a high collectivism, allowing them to form teams easily [39]. Table 3 Portugal (Relational) BRAZIL (Relational) 61 51 It can be seen that for structural dimension, Brazil´s sample has a low variability (1) and low agreement (5). For Portugal's sample a low dispersion (1) with a great agreement (6) has been obtained. In the relational dimension the perceptions of both groups are the same as in the structural, indicating a coherence between the results, as it is the structure that provide the means for interactions to happen because it is through experiences that the relational elements appear as trust; needing repeated interactions to blossom between participants. It is the same for cooperation norms and obligations/expectations where the first is socially built by actors, and the second represents a commitment or duty for future needs between the participants. In the Brazilian sample there is a lack of belief about companionship from colleagues [39, 40], however in Portugal the findings show a more optimistic perspective; a good sense of companionship among workers to perform their tasks, and enhance each other's work [37, 41]. 101 CONCLUSIONS In this paper it has been shown through Brazilian and Portugal samples how fuzzy logic is pertinent to deal with data generated from respondents’ varied and uncertain perceptions of a group, as well as scarce information to generate a consistent collective understanding about socio-organizational issues, corroborated by previous researches, as pointed out before. Nonetheless, there are some case studies showing different results, which indicate that the subject and universes are complex and need more researches to be comprehended. But the research’s goal has been fulfilled,
  • 12. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 - 6510(Online), Volume 5, Issue 10, October (2014), pp. 91-104 © IAEME through the described experiment which demonstrates how fuzzy logic is useful as an analysis tool to give results with significant accuracy levels. Summing up the findings, for cognitive dimension the Brazilian group does not agree about the organizational environment, even when some respondents have it in their organizations. This dimension is related to the country's cultural history which is based on a slave-owning society's cultural traditions, where the employees have a subjacent apartheid feeling. So, it can be said that for Brazilians there are no common values to aggregate the organizations as a whole. For the Portuguese group it is shown that they have a strong concordance so, they can contribute with common things to the organizations. For structural dimension, it can be seen that for the Brazilian group, the organization’s network design does not foster the flow of information and knowledge to make easier the work activities. For the Portuguese group it can be said that its network connections allow the participants to get information from colleagues within the same network reducing the effort, time and investment needed to perform their tasks. In the relational dimension the perceptions of Brazilian group are that there are not good relations with colleagues; while the opposite is true in the Portuguese group. For future research, further studies should be conducted about Brazilian and Portuguese Societies to investigate the dimensions of social capital and its causes. As previously mentioned, it has to be highlighted, that there is cultural diversity inside both countries that must be analyzed to have better understanding about organizational relationships to propagate more effective human capital management. 102 REFERENCES 1. Zadeh, L. A. The concept of a linguistic variable and its application to approximate reasoning, part III, IEEE Transactions on Systems, Man and Cybernetics, 9, 1975, 43–80. 2. Fandiño, A. M., Marques C M.V. A., Menezes, R. C. P., Development and Validation of an Organizational Social Capital Scale based on Nahapiet and Ghoshal Model, unpublished paper, Department of Quantitative Methods for Management and Economics, ISCTE – University Institute of Lisbon (Lisbon, 2014). 3. Bourdieu, P., The forms of capital, in J. G. Richardson (Ed.), Handbook of theory and research for the sociology of education (New York, Greenwood, 1986) 241–258. 4. Coleman, J. Social capital in the creation of human capital, American Journal of Sociology, 94, 1988, 95-120. 5. Hirsch, P. Levin, D.Z., Umbrella advocates versus validity police: a life-cycle model. Organization Science, 10, 1999, 199–212. 6. Adler, P.S. and Kwon, S-W., Social capital: prospects for a new concept, Academy of Management Review, 27(1), 2002, 17-40. 7. Putnam R D., Bowling alone: America’s declining social capital, Journal of Democracy, 6 (1), 1995, 65-78. 8. Bollen, K. A., and Hoyle, R. H., Perceived cohesion: a conceptual and empirical examination. Social Forces, 69, 1990, 479-504. 9. Lin N. Building a network theory of social capital. Connections; 22, 1999, 28–51. 10. Putnam R D., Making democracy work: civic traditions in modern Italy (New Jersey, Princeton University Press, 1993). 11. Kawachi I. Commentary: social capital and health: making the connections one step at a time, International Journal of Epidemiology, 35, 2006, 989–93. 12. Tsai, W. and Ghoshal, S., Social capital and value creation: The role of intrafirm networks, Academy of Management Journal, 41, 1998, 464–478.
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