2. The art and musical performances are inspired by the subject matter and stories told in the films and created by the social network groups.

3. Moviegoers are able to see the art and hear the music prior to and after the screening.

4. Moviegoers are given opportunities to purchase original works of art, prints and recordings of the music.STRATEGIC OPPORTUNITY Social Network Groups (SNGs) are an exciting strategic opportunity for RCM. The following aspects of this initiative directly add value to RCM and key stakeholders: 1. Music is often tied to other activities. Broadening the scope of activities available from music to other visual and performing arts is a logical way to involve a wider swath of Canada’s diverse communities. 2. By partnering with other arts organizations and providing individuals with a platform for interaction, the overall arts & culture community in Canada can be strengthened and the negative effects of competition among not-for-profits reduced. 3. In addition to creating new revenue streams via the proposed activities, the RCM can build its brand awareness and relationships with diverse people looking for a way to connect to Canada, thereby expanding the potential donor base. 4. RCM affiliation will provide credibility and trustworthiness to the SNGs, enhancing the experience for participants and improving the chances of success.