Doug Platts (@dougplatts), senior director, SEO, iCrossing, took the stage on Thursday, March 22 at 1 pm EST on the panel, Enterprise Link Building. Platts joined other industry leaders to discuss tools and tips for developing and executing link building strategies for large enterprise sites.

1. Enterprise Link Building
The Thinking & The Doing
Doug Platts
Senior Director, Natural Search
@dougplatts
New York | March 19–23

2. New York | March 19–23, 2012 | #sesny
UNDERSTANDING OPPORTUNITY
Visibility ‘plus’ ( Search Volume * SERP Click Through)
= Opportunity
@dougplatts

3. New York | March 19–23, 2012 | #sesny
BUSINESS OBJECTIVES
@dougplatts

4. New York | March 19–23, 2012 | #sesny
SEASONALITY
@dougplatts

5. New York | March 19–23, 2012 | #sesny
NEW VS ESTABLISHED
@dougplatts

6. New York | March 19–23, 2012 | #sesny
REPORTING VALUE
@dougplatts

7. New York | March 19–23, 2012 | #sesny
DOMAIN MANAGEMENT
@dougplatts

8. New York | March 19–23, 2012 | #sesny
CATEGORIES
http://producten.hema.nl/
@dougplatts

9. New York | March 19–23, 2012 | #sesny
SUB-CATEGORIES
@dougplatts

10. New York | March 19–23, 2012 | #sesny
SUB-CATEGORIES
@dougplatts

11. New York | March 19–23, 2012 | #sesny
PRODUCTS
@dougplatts

12. New York | March 19–23, 2012 | #sesny
ENCOURAGE SHARING
@dougplatts

13. New York | March 19–23, 2012 | #sesny
SIGNALS RATHER THAN LINKS
@dougplatts

14. New York | March 19–23, 2012 | #sesny
URL STRATEGY
@dougplatts

15. New York | March 19–23, 2012 | #sesny
CONTENT STRATEGY
@dougplatts

16. New York | March 19–23, 2012 | #sesny
RECENCY IS THE NEW RELEVANCY
@dougplatts

17. New York | March 19–23, 2012 | #sesny
LOCAL LINKS
@dougplatts

18. New York | March 19–23, 2012 | #sesny
CREATIVE LINK BUILDING
@dougplatts

19. New York | March 19–23, 2012 | #sesny
CAMPAIGNS
@dougplatts

20. New York | March 19–23, 2012 | #sesny
DISRUPT THE MARKETPLACE
@dougplatts

21. New York | March 19–23, 2012 | #sesny
OVER OPTIMIZATION
@dougplatts

22. New York | March 19–23, 2012 | #sesny
DIVERSIFY ANCHOR TEXT
@dougplatts

23. New York | March 19–23, 2012 | #sesny
COMPETITOR ANALYSIS
@dougplatts

24. New York | March 19–23, 2012 | #sesny
INTERNAL CHAMPIONS
@dougplatts

25. New York | March 19–23, 2012 | #sesny
TIERED GROWTH
@dougplatts

26. New York | March 19–23, 2012 | #sesny
TEST AND LEARN
@dougplatts

27. New York | March 19–23, 2012 | #sesny
LAST FEW WORDS
Doug Platts
Snr Director, SEO
iCrossing
@dougplatts
@dougplatts