iCrossing UK CEO Paul Doleman presents on the ever growing influence of the gaming layer.

1. The World is a Playground
Building a game layer on top of the world‘s information
Paul Doleman
Chief Executive Officer, iCrossing UK
Paul.doleman@icrossing.co.uk
07718 585165
TWITTER: @pauldoleman
http://connect.icrossing.co.uk

2. Play, learn, and grow

6. Looking back, for a moment.

9. SOCIAL MEDIA IS FINISHED
35

10. Last decade socialised the web

11. This decade is all about the
game layer
35

13. This sucks!

14. Game Dynamics DO influence actual
behaviour

15. A day in Doleman’s life…

21. Appointment Dynamic
Farmville (can 70 million Americans be wrong)
Smurfs – a personal tragedy
Glow Caps

22. Influence and Status Dynamic
Foursquare Mayor
Modern Warfare genre
School is a game (MIT research, MA schools)

23. Progression Dynamic
Completeness of Profile
Airline Miles
World of Warcraft (6 hours per day, Paladins et al)

24. Communal Discovery
Digg News – find the best stories - leader board
McDonald's Monopoly
Ballon Challenge, DARPA, MIT Pyramid

25. Countdown
Mario Cart or Bejeweled
Manchester City FC “City Square Beer”
Pricedrop TV

26. Viral Game Mechanics Avoidance
Shell Game Countdown Behavioural Contrast
Progression Urgent Optimism Lottery Loyalty
Variable Interval Rewards Companion Gaming
Ration Reward Schedules Appointment
Re-enforcer Epic Meaning
Behavioural Momentum
Response Influence Blissful Producitivity
Free Lunch Chain Scehdule
Cascading Information Theory
Meta Game Extinction Collaboration

27. Launching a new service
Travel money at the POS

28. The debate
Awareness, sharing, gaming, microsites and social
spaces.

29. The concept
Learning through UX
Extra pins

32. Wrap Up
http://johnbell.typepad.com/weblog/2011/09/how-game-dynamics-can-drive-social-behavior.html
http://socialtimes.com/game-dynamics-online-commerce_b78511
Paul Doleman
Chief Executive Officer, iCrossing UK
Paul.doleman@icrossing.co.uk
07718 585165
TWITTER: @pauldoleman
http://connect.icrossing.co.uk