2. Type of Enterprise Software Players in Thailand
Intellectual Property Solution (main strategy of Singapore, Malaysia, Japan,
Australia, Silicon Valley, Western countries and China )
– Own Intellectual property in niche area
– High value-added to Thai software industry
– Need R&D as well as marketing & branding
– High potential to be international players
Outsourcing (main strategy of Bangalore, Vietnam, China)
– Made-to-Order and “Price War” situation
– No intellectual property
– Need many programmers, need CMMI standard
– Medium value-added to Thai software industry
System Integrator
– Not emphasize in intellectual property
– Reseller of multi-national solution from western
– Low value-added to Thai software industry
– Good relation with multi-national IT companies
3. Competitive Landscape
Vietnam China India Thailand Malaysia Korea Japan USA
Programmer(new grad.) salary base 10,000 10,000 16,000 16,000 17,000 50,000 60,000 60,000
Number of new grad./year
Number of IP-Based software co.
Number of outsourcing SW co.
Domestic market size
Software&Service export value/year
FPT NeuSoft TCS SilverLake Microsoft
Wipro Google
InfoSys Oracle
Satyam FaceBook
Avaya
CISCO
5. Silverlake Axis ‘s Clients:
• Over 85 Company
• 14 Country
• Brunei
• China
• Hong Kong
• Indonesia
• Japan
• Malaysia
• Middle East
• Philippines
• Singapore
• Sri Lanka
• Sweden
• Thailand
• Timor Leste
• Vietnam
6. Silverlake Axis ‘s Clients:
Some Clients :
Banking groups : Bank :
• Hong Leong Bank • Bank Mandiri Indonesia
• Malayan Banking Bhd, Malaysia • Commercial Bank International (CBI), UAE
• OCBC Bank • Bank Pertanian Malaysia (BPM)
• United Overseas Bank (UOB) • Bank Bumiputera Indonesia TBK (BBI)
• Bank Syariah Mega Indonesia (BSMI)
• Industrial Bank Co., Ltd (IBC), China
• Islamic Bank of Thailand
• Qingdao City Commercial Bank, China
• Siam Life, Thailand
• Siam City Bank (SCIB), Thailand
• Incombank (Vietnam Industrial and Commercial Bank), Vietnam
• MaritimeBank (Maritime Joint Stock Commercial Bank), Vietnam
• Bank for Investment and Development of Vietnam (BIDV), Vietnam
• Vietcombank (Bank for Foreign Trade of Vietnam), Vietnam
• Bank Tabungan Negara (BTN), Indonesia)
• Bank Rakyat Indonesia
• Bank NISP, Indonesia
• Maybank, Indonesia
• Philippines Bank of Commerce, Philippines
• United Coconut Plantations Bank (UCPB), Philippines
7. Financial :
2008 (THB) 2009 (THB)
Revenue 1,452,335,297.85 541,756,851.29
Total income 1,227,003,344.98 346,952,299.59
Operating profit 205,387,587.70 1,058,928,725.31
Profit before tax 213,304,922.48 1,097,053,901.28
Profit after tax 188,655,989.73 1,075,117,694.98
Net cash inflow from operating activities 295,726,034.50 890,910,352.07
8. FPT ‘s Clients: Some Clients :
• 75 Company • The State Bank of Vietnam
• 9 Country • Bank for Foreign Trade of Vietnam (Vietcombank)
• Bank for Investment and Development of Vietnam (BIDV)
• Belgium • Vietnam Bank for Agriculture and Rural Development (Agribank)
• Cambodia • Industrial and Commercial Bank of Vietnam (Incombank)
• Vietnam Bank for Social Policy (VBSP)
• Canada • Housing Bank of Mekong Delta
• China • Vietnam Development Bank
• Vietnam Maritime Stock Bank (MaritimeBank)
• Germany • Vietnam Techonological and Commercial Joint-stock Bank (TechcomBank)
• Lao • VPBank
• Sweden • Military Joint-stock Bank (MBBank)
• Vietnam International Bank (VIB)
• Vietnam • HaBuBank
• UK • Vietnam Export and Import Bank (Eximbank)
• Asian Development Bank – ADB
• Sacombank
• Viet A Joint-stock Bank
• Southern Joint-stock Bank
9. Financial :
2rd quarter of 2009 First half of 2009
(THB) (THB)
Net revenue 8,158,030,000 15,623,890,000
Earnings before tax 751,070,000 1,495,110,000
Earnings after tax 597,740,000 1,200,230,000
Earnings after tax of shareholders of parent company 440,610,000 857,660,000
15. Vision of Thai Software Industry in 2555
To be the regional leader in the enterprise
solution in the 15 niche areas
• Bank & Finance
• Insurance
• Hotel & Spa
• Hospital
• Automobile Manufacturing
• Food Manufacturing
• Retail
• Construction
• Airline
• ETC.
16. เข้มแข็งร่ วมกันด้วยcluster
Example of Cluster:
Software Solution for Food Manufacturing
ERP solution
Document Management Logistic solution
solution
ISO Project Management Asset Management
solution solution
Smart Card Finger Recognition for
worker