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Practical Engagement
                Tools
                    Michael Davies
                       Zufi Yousaf


     Cardiff Networking Event

                 Wales Audit Office
Overview

                   Audience of 36,500
                   Open to UK employed staff
                   8,000 suggestions received per year (average)
                   Interactive platforms
                   Key marketing channels


Submission statistics
 2007           8,462    2010               9,368

 2008           6,879    2011               7,856

 2009          10,462
Key marketing channels
             Implemented ideas            Posters


                Internal TV          Advertising
                Platform launch         Merchandise



  Roadshows                                          Competitions


   Events                                            Intranet
  Recognition                                   Idea of the month
                                                       topic




 scheme awareness                                    scheme awareness


 Networking                                     e-newsletters /
                                                    emails
    Leadership
 & evaluator buy-in                                    Yearly results



                Platform usage        Certificates


        Teaching / Tool Kits      Word of mouth
                 Quality ideas     Recognition events
Marketing highlights
 Branding          Certificates




 Roadshows         Winners Lunch
Manager’s Toolkits
Idea of the Month

 Aligned with business
 priorities
 Defined topic
 Top 15 ideas selected
 One overall winner
Social media platform




                          Site features
                          Commenting / voting
                          Top tag words
                          Most discussed ideas

                        Marketing tools
                        Engagement statistics
                        Employee location
                        Online collaboration
Questions?

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Practical Employee Engagement Tools - HSBC

  • 1. Practical Engagement Tools Michael Davies Zufi Yousaf Cardiff Networking Event Wales Audit Office
  • 2. Overview Audience of 36,500 Open to UK employed staff 8,000 suggestions received per year (average) Interactive platforms Key marketing channels Submission statistics 2007 8,462 2010 9,368 2008 6,879 2011 7,856 2009 10,462
  • 3. Key marketing channels Implemented ideas Posters Internal TV Advertising Platform launch Merchandise Roadshows Competitions Events Intranet Recognition Idea of the month topic scheme awareness scheme awareness Networking e-newsletters / emails Leadership & evaluator buy-in Yearly results Platform usage Certificates Teaching / Tool Kits Word of mouth Quality ideas Recognition events
  • 4. Marketing highlights Branding Certificates Roadshows Winners Lunch
  • 6. Idea of the Month Aligned with business priorities Defined topic Top 15 ideas selected One overall winner
  • 7. Social media platform Site features Commenting / voting Top tag words Most discussed ideas Marketing tools Engagement statistics Employee location Online collaboration