The document discusses how customers are now more informed than ever before purchasing vehicles due to the abundance of online information sources. It notes that the average car purchase cycle has shortened from 6-12 months down to 1-2 months as a result. The document advocates for shifting to a more customer-centric marketing approach focused on building relationships through relevant personalized content across channels, rather than traditional product-focused launch marketing. This enables marketers to better understand customer interests and needs to enhance engagement.

1. Do you know
how informed
your customers
really are?

2. Before they even set foot in the
showroom, they have read 18.2 sources
to inform them about your vehicles.
18 2

3. With so much information
available to them, your
customers are ready to
purchase in 1-2 months
(down from 6-12 month purchase cycle)

4. Do you realise how
much this content is
able to influence their
purchases?

5. 41% of auto customers
who use social media in the
buying process said they saw
a post that caused them to
add a brand or model to
their consideration...

6. ...and 28% saw a post
that caused them to
add a dealership to their
consideration.

7. of car buyers would be
confident enough to purchase
their vehicle online
So influential is this content, that
42%

8. So what?

9. Your customers are
informed, connected
and powerful!

10. Yet, in today’s
marketplace,

11. there is still
growing
misalignment...

12. between
the needs of
customers...

13. and the
traditional way
of marketing
to them.

14. Sell.Sell.
Sell.Sell.
ain’ta
greatstrategy
any
m
ore.

15. Shouty marketing makes you come
across like a used car salesperson.
No one likes that.
Buy!
something!

16. So, if your
marketing only
talks about your
cars...

17. Your customers will go elsewhere to
find the information they need.

18. The future of marketing is not about owning
or controlling your customers. It’s about
actually providing a relevant experience
that enhances their lives!

19. Newsflash!

20. Launch
marketing
is outdated.

21. Me. Me. Me.
Focusing all your budget on
glossy adverts for your new car
launch is pretty self-centred.
Analysts call it product-centric.

22. The new cool is
customer-centricity
and its linked to better
business results.
how
you doin′

23. Relationship marketing
trumps launch marketing...
OMG!
NEW LAUNCH

24. that enables relationships to
be made, through understanding
and engagement.
and it’s
Content
Marketing

25. Shift gear...

26. and take advantage
of new ways of
communicating with
customers,

27. the huge amount
of data they are
willing to share,

28. and the openness
they have towards
discussing and
sharing your brand.

29. Keep talking...

30. understand your customers’
interests and intent through the
content they consume…
is able to...

31. ...track
content
interactions to
understand what
interests they have,
enabling you to...

32. communications, making
them unique and relevant
for each and every one
of your customers.
...personalize

33. to become
more relevant
All of which
empowers
you
more engaged...
and them

34. giving you more
chances to speak
to them about your
brand products.

35. This powerful interest data
empowers you as a marketer
to understand the context of
your customers, and can be
used to better inform your
marketing strategy, and the
future of your business.

36. It’s all possible
and what’s more...

37. it’s automated,
real-time...
and
multi-channel.

38. So every customer gets
a personalized brand
experience across web and
email with no additional
effort on your part!

39. What are you
waiting for?

40. Get in touch
idioplatform.comsales@idioplatform.com0205401924