Sameer Mathur

127 Seguidores

138 SlideShares 127 Seguidores 1 Siguiendo

The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

iim kotler marketing management marketing channels keller sumit communication hbr segmentation nancy duarte internship havard business school ; case study ; marketing ; harvard case study harvard case case study target markets speeches story presentation ted iit storytelling ideas ppt ditch the discounts harvard big data data analytics indian examples havard business review data and analytics decision consumer decision journey hbr article branding ditch discount disney swot analysis steinway and sons analysis piano case analysis swot yamaha industry steinway legend saxonville sausage company mathur public relations public ad advertising promotion sales experiences events market share market leader market challenger integrated imc business markets linkedin idea garr reynolds

Presentaciones
Documentos
Infografías

Más reciente Más populares

Sameer Mathur

How should marketers adjust their strategies and tactics

Trends with Marketing Intermediaries

What are the important brand architecture decisions in developing a branding strategy?

The Marketing Intermediaries

How is brand equity built, measured, and managed?

How should sales promotion decisions be made?

What is brand equity ?

What is a brand, and how does branding work ?

What marketing strategies are appropriate at each stage ?

What marketing decisions do these marketing intermediaries make

What are the guidelines for effective brand building events and experiences?

What major types of marketing intermediaries occupy this sector

What does the future hold for privale label brands

What are the major trends with marketing intermediaries

how can market leaders expand the total market and defend market share?

How can companies exploit the potential of public relations?

What steps are required in developing an advertising program?

What are the pros and cons of database marketing?

How can companies attract and retain the right customers and cultivate strong customers relationships?

What are customer value, satisfaction, and loyalty, and how can companies deliver them?