SlideShare una empresa de Scribd logo
1 de 49
http://bit.ly/RTzPe
HAVE WE LOST ALL CONTROL?
?#1
DID YOU SLEEP WELL?
SEO
TWITTER
BLOG
RSS
http://bit.ly/EHNFV
Kodja Consulting Ltd.  - Internet Marketing Services Ilkka Kauppinen www.linkedin.com/user/ilkkakauppinen   www.twitter.com/ilkkakauppinen   www.facebook.com/ilkkakauppinen http://picasaweb.google.com/ilkkakauppinen www.flickr.com/ilkkakauppinen   www.marketingtourism.info www.matkailumarkkinointi.com http://matkailumarkkinointi.blogspot.com   [email_address]
Internet-marketing Social Media Brand Social Media Plan
INTERNET MARKETING
INTERNET MARKETING
Internet marketing tools Newsletters and RSS-feeds Social media Internet advertisement Affiliate marketing Games and virtual worlds
Internet marketing tools Search engine marketing  Linking Mobile Maps and GPS www-sites
 
 
WWW
WWW
www-site Picture gallery Mobile Social network Blog Video gallery Map service Community Social network Mashup www-site
http://bit.ly/XFhrd
SOCIAL  MEDIA
?#2
TARGET GROUP
BRAND
* Pricing * Distribution  * Quality  * Presence  * Awareness * Reputation * Image  * Benefits * Positioning salience * Preference  * Share of market * Customer commitment LYNN, U. 1995
BRAND IDENTITY
www.lappset.dk www.lappset.se www.lappset.com
DOES SOCIAL MEDIA REALLY INFLUENCE YOUR BRAND?
 
TOOLS
Use existing social networks Build your own social network Integrate social elements on your webpage Examples http://bit.ly/8Ssp
SOCIAL MEDIA  IS NOT  FOR US BECAUSE…
* 81% believe social media can enhance relationships with customers/clients   * 81% agree it can build brand reputation   * 69% feel such networking can be valuable in recruitment   * 64% see it as a customer service tool   * 46% think it can be used to promoting employee engagement © 2009 RUSSELL HERDER and ETHOS BUSINESS LAW
* 81% believe social media can  enhance relationships  with customers/clients   * 81% agree it can  build brand reputation   * 69% feel such networking  can be  valuable in recruitment   * 64% see it as a  customer service tool   * 46% think it can be used to  promoting employee engagement © 2009 RUSSELL HERDER and ETHOS BUSINESS LAW
WHAT IF THEY SAY SOMETHING BAD ABOUT US?
70% :) 20% :I 10% :( © 2009 EGAN, H.
WHAT IF WE SAY SOMETHING BAD ABOUT US?
OK, WE BELIEVE YOU.  WHAT SHOULD WE DO NEXT?
LEARN
 
MONITOR
DECIDE YOUR GOALS
MAKE A PLAN
ACT
 
BRAND
WE (NOT THEY) DECIDE WHAT OUR BRAND IS ABOUT?
Because you create when others play. You learn when others rest. You read when others watch. You do when others wait. You fail when others stay.

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We (not they) decide what our brand is about!