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We (not they) decide what our brand is about!
- 10. Kodja Consulting Ltd. - Internet Marketing Services Ilkka Kauppinen www.linkedin.com/user/ilkkakauppinen www.twitter.com/ilkkakauppinen www.facebook.com/ilkkakauppinen http://picasaweb.google.com/ilkkakauppinen www.flickr.com/ilkkakauppinen www.marketingtourism.info www.matkailumarkkinointi.com http://matkailumarkkinointi.blogspot.com [email_address]
- 14. Internet marketing tools Newsletters and RSS-feeds Social media Internet advertisement Affiliate marketing Games and virtual worlds
- 20. www-site Picture gallery Mobile Social network Blog Video gallery Map service Community Social network Mashup www-site
- 26. * Pricing * Distribution * Quality * Presence * Awareness * Reputation * Image * Benefits * Positioning salience * Preference * Share of market * Customer commitment LYNN, U. 1995
- 32. Use existing social networks Build your own social network Integrate social elements on your webpage Examples http://bit.ly/8Ssp
- 34. * 81% believe social media can enhance relationships with customers/clients * 81% agree it can build brand reputation * 69% feel such networking can be valuable in recruitment * 64% see it as a customer service tool * 46% think it can be used to promoting employee engagement © 2009 RUSSELL HERDER and ETHOS BUSINESS LAW
- 35. * 81% believe social media can enhance relationships with customers/clients * 81% agree it can build brand reputation * 69% feel such networking can be valuable in recruitment * 64% see it as a customer service tool * 46% think it can be used to promoting employee engagement © 2009 RUSSELL HERDER and ETHOS BUSINESS LAW
- 49. Because you create when others play. You learn when others rest. You read when others watch. You do when others wait. You fail when others stay.