Blogs may seem so 2005, but they are still a critical part of your online marketing activity. This presentation explains why blogging is so important, and how to optimize your blog for success.

1. Corporate blogging for
success
Megacomm 2012
February 16, 2012, Jerusalem
By: Miriam Schwab
@miriamschwab
Follow me! @miriamschwab

2. Who am I?
• Friendly CEO of illuminea, one of Israel’s
leading WordPress development agencies.
• Providing SEO and social media marketing
services
• Speaker at dozens of conferences, including
Affilicon, Megaconn, Sphinncon, SMX
• Serves on Steering Board of Digital Eve
Israel, one of Israel’s largest communities of
professional women.
Follow me! @miriamschwab

3. Facebok
Google+
Twitter
(booooo)
Blog
Email LinkedIn
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4. What is a blog?
• Weblog
• Reverse chronological
• RSS feeds
• Fresh content
• Personal touch
• Conversation
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5. Blog options
• WordPress.com and WordPress.org
• Blogspot
• Not much else.
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6. WP.com vs. WP.org
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7. WP.com WP.org
Hosting √ X
Custom domain √ √
name
Themes Limited Unlimited
Plugins X √
Access to code X √
Control of content X √
Network √ X
Cost Approx $20 Approx $150
per year per year
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8. WHY?
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9. Follow me! @miriamschwab

10. Follow me! @miriamschwab

11. Be an expert
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12. BLOGGING DO’S
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13. Branding
• Design
• Domain
– Subdomain: blog.mysite.com. New from
Google: subdomains now considered
internal links.
– Subfolder: www.mysite.com/blog
– Unique: widgetforum.com
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14. Follow me! @miriamschwab

15. Automate
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16. Automate to email
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17. Build up your community
We want to read your
stuff! Hurray!
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18. Moderate comments
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19. Optimize
• Search:
– Titles <title>
– <h1>
– Meta description
– XML sitemap
– Alt on images
– Internal linking
• Social:
– Share buttons
– Open Graph tags
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20. One plugin to rule them all
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21. Measure
• RSS subscribers
• Site visitors
• Pageviews
• Conversions
• Email
• Tools:
– Feedburner
– Google Analytics
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22. Where am I?
• About text on every page in sidebar
• Contact info everywhere
• Forms
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23. illuminea
http://illuminea.com ▪ http://wpgarage.com
@miriamschwab ▪ http://facebook.com/miriamschwab
Slides available at http://illum.in/ourpresentations
THANKS!
Follow me! @miriamschwab