1. TurboTax SnapTax Multi-Channel Mobile Marketing Brian Hovis Senior Manager, Digital Marketing and Integrated Media

2. Who we are A leading provider of business and financial management solutions

3. Customer Focused Innovation Is In Our DNA

4. Intuit Mission Statement To be a premier innovative growth company that improves our customers’ financial lives so profoundly… they can’t imagine going back to the old way.

5. Why did we do it?

6. What is the Mobile Opportunity? Opportunity to Delight New Customers New Marketing Challenge New Technology Platform

7. TurboTax Mobile Portfolio Prep Shop Status

8. SnapTax Results Far surpassed product download and usage goals 4.5 Star Ratings (both iOS and Android) Achieved Top 10 Ranking (overall App store) NPS Score: 69 66% New Users

10. 4 star rating

11. NPS: 61

12. 58% New Customers9

13. Multi-Platform Marketing Approach Objective: Leverage TurboTax’s unique tax mobile product offering to drive awareness and conversion for TurboTax Strategy: Execute across multiple platforms to deliver on a single concept Content Creation Traditional Media High Reach Events Social / Mobile

14. Tent Pole Event: GRAMMY’s 2011 Leveraging a single Big Bet enabled us to deliver a consistent, contextually relevant E2E experience with TurboTax SnapTax as the center piece

15. What Worked/ What we learned Consumers are delighted with the product experience Scaling across multiple channels during the 1st peak (late Jan through Feb) promoting SnapTax had a halo effect on the overall TurboTax brand Aligning many partners around One concept made the collective investment more impactful

16. Thank you! Questions? 13 April 2010