Joomla Day Chicago 2015 State of the Joomla! Union
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The document discusses the state of the Joomla content management system. It provides an overview of what Joomla is as open source software and notes it has over 63 million downloads. It describes how Joomla is run by volunteers organized into decentralized teams. A SWOT analysis is presented identifying Joomla's strengths in its community and framework but also weaknesses in its organization. Opportunities exist in recruiting developers and defining its market. Threats include competition from well-funded systems. The presentation concludes by discussing a renewed focus and vision to help Joomla grow in 2016.
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Joomla Day Chicago 2015 State of the Joomla! Union
- 1. State of the Joomla Union Rod Martin Vice President Open Source Matters @imrodmartin
- 2. BEFORE WE GET STARTED… video
- 3. video
- 4. • What is Joomla? • Who is Joomla? • How is Joomla Doing? • How does Joomla (the Project) Work? • Where is Joomla Going? • Life is a Highway… It’s Awesome!
- 6. Open source software is software whose source code is available for modification or enhancement by anyone. http://opensource.com/resources/what-open-source
- 7. And that’s how we got our start. Joomla was the result of a fork of Mambo on August 17, 2005 and got it’s “official” start on Sept. 1 Joomla won the Packt Publishing Open Source Content Management System Award in 2006, 2007, and 2011. http://en.wikipedia.org/wiki/Joomla
- 10. Joomla! is Volunteers "Joomla has no Venture Capital firms behind it. Joomla has no parent company, no shareholders and no investors behind it. Joomla has no C.E.O., no dictator and no owner. It has you.” Steve Burge - OSTraining - 2010
- 13. A LOT of Contributors https://www.openhub.net/p/joomla/contributors/summary
- 21. I want to contribute to something larger than me that is enabling people to make an impact on lives locally and globally. Sarah Watz
- 22. around 3% of the web Around 5.5 MILLION websites
- 23. Over 511,000 lines of code & comments https://www.openhub.net/p/joomla/analyses/latest/languages_summary
- 24. 60 languages in 3.x http://community.joomla.org/translations/joomla-3-translations.html
- 25. Joomla By the Numbers 63,800,000 downloads of Joomla CMS ~ 673,300 forum members ~ 3,000,000 forum posts 7,422 extensions at extensons.joomla.org ~250 contributors to Joomla CMS last 12 months 223 Local Joomla! User Groups (JUGs)
- 27. Organized and Decentralized Teams PLT Code OSM Legal and Financial CLT People
- 28. Production Leadership Team • All things code • Coordinating & merging contributions • Bug Squad • Quality Assurance • Coordinating Releases • Setting Deadlines • Code Sprints • Innovation • CMS/Features • Framework PLT Code
- 29. Community Leadership Team • Directories • Extensions (JED) • Resources • User Groups • Community Magazine • Events • Forums • Translations • Documentation CLT People
- 30. Open Source Matters • Legal • Licensing • Trademark • Domains • Contracts • Financial • Budgets, Taxes, Sponsors • Certification • Governance OSM Legal and Financial
- 32. Joomla 3.4
- 33. One Version of Joomla!
- 35. Hosted Sites at joomla.com
- 37. Volunteer Portal
- 39. But, its also…
- 41. Historical Trends 0 7.5 15 22.5 30 0 20 40 60 80 2010 2011 2012 2013 2014 2015 None WordPress Joomla Drupal
- 42. Market Share of CMS Sites 0 15 30 45 60 2010 2011 2012 2013 2014 2015 WordPress Joomla Drupal http://w3techs.com/technologies/history_overview/content_management/ms/y
- 46. SWOT Analysis • Joomla’s Strengths are outstanding. Out of the box its one of the best CMS’s out there. • Many of Joomla’s Weaknesses come from its strengths taken to an extreme • There is significant opportunity for Joomla • There are threats - both internal and external.
- 48. KEY FINDINGS Strengths A. Massive distribution and positive brand awareness. B. Large, “raging” user & dev community. C. Relatively large 3rd party vendor ecosystem. D. MVC, solid, flexible, fast, rapid development framework. E. Distributed power base (no VC or major corporate influence) means community has strong voice in the direction of the project. 2014 SWOT Analysis • Brand Awareness • Community • 3rd Party Vendors • MVC framework • Distributed Power Base
- 49. KEY FINDINGS Weaknesses A. Chaotic, dysfunctional organization and poor decision making leads to inefficiencies, frustration, apathy and burn-out, by even our best people. B. Confusion as to exactly what Joomla! software does best and who it best serves leads to broad, un-targeted and watered down solutions and messaging. C. Slow to innovate & adapt = loss of disruptive edge. D. Lackluster recruiting efforts for new contributors. E. Hasty changes from 1.5 —> 2.5 left many users stranded. 2014 SWOT Analysis • Dysfunctional Organization • Confusion about Joomla! • Slow to Innovate • Stranded Users (1.5->2.5)
- 50. KEY FINDINGS Opportunities A. Exploit Joomla’s current huge advantage of low operational cost by offering more FREE, Open Source benefits to customers. Do things our competitors can not afford to do, to DISRUPT again! B. Promote Joomla! as the only community-powered (vs investor-powered), free, open source CMS. C. Recruit new developers via implementing our certification program, and show how lucrative it can be, to develop with Joomla! D. Recruit young talent early, via college & high school outreach programs (like Apple, and others). E. Depending upon which market J/OSM chooses, opportunity to create Joomla.com SaaS solution, complete with distros. 2014 SWOT Analysis • Exploit current advantages • Promote as the only community- powered free, open source CMS • Recruit new developers • Recruit young talent • joomla.com
- 51. KEY FINDINGS Threats A. Well-funded competition on both ends of the spectrum, stealing users: WordPress and SquareSpace in DIY website space, Drupal and Sitecore in Corporate “Enterprise” space. B. WordPress has had great success luring away many 3rd party vendors, Joomla’s key strength, as vendors seek better opportunities. C. Lack of our own strong message means our competition is defining us, rather than us, taking control. D. Competition’s excellent capacity to recruit, adapt, innovate and produce results, based upon their organizational clarity, paid staffing, product definition and marketing message. 2014 SWOT Analysis • Well-funded competition • 3rd Party Vendors -> WP • We’re defined by our competition • Their ability to recruit, adapt, innovate and produce results based on org. clarity, paid staffing, product definition and marketing message
- 52. SWOT Analysis • Joomla’s Strengths are outstanding. Out of the box its one of the best CMS’s out there. • Many of Joomla’s Weaknesses come from its strengths taken to an extreme • There is significant opportunity for Joomla • There are threats - both internal and external.
- 53. video
- 54. Organized and Decentralized Teams PLT Code OSM Legal and Financial CLT People
- 58. Read this series… and all the comments http://www.dionysopoulos.me/joomla-4-and-beyond-target-audience-and-a-unified-marketing-message.html
- 59. One of my greatest concerns is how we treat one another in the project Volunteers
- 61. “People are not binary. Everyone has strengths and weaknesses, positives and negatives. Don’t judge people until you’ve walked a kilometer in their shoes.” Guy Kawasaki - “Enchantment” p. 14
- 62. Volunteers need 3 things: • Purpose (their why) • Progress (their contribution) • Appreciation (their thanks)
- 72. video
- 74. Joomla! in 2016 An organization poised to grow with a renewed focus and vision for the future.
- 75. • What is Joomla? • Who is Joomla? • How is Joomla Doing? • How does Joomla (the Project) Work? • Where is Joomla Going? • Life is a Highway… It’s Awesome!
- 76. State of the Joomla Union Rod Martin Vice President Open Source Matters @imrodmartin
- 77. end with happy song?