By 2015, 42% of internet traffic from AP
2011, digital ad spend was US$24.8B, By end 2012 it will be US$31.4B(+26.6%)
Every $1 spend on digital, the return is $1.78
80% of Singaporean goes online everyday
Users spend 25 hours average per week
Online advertising could account for 20% of total ad spend in Singapore by the year 2020
Singapore's mobile broadband penetration rate reached 70% in 2011
Nearly three quarters (74%) of Singaporeans have access to the mobile internet on a daily basis.
There are 2.7 million social networkers in Singapore, 94.3% of all online users.
On average, Singaporeans spend 4.4 hours on social networks.
Advertisers are spending more on digital platform
Branding is critical for our marketing plan, not just Direct response
Mobile & Social are so HUGE that we cannot ignore
With so many choices, what is your digital marketing strategy?
Digital Marketing = Performance
Performance
Performance
Digital Marketing = Performance
Performance
Performance
Fun with Data & Stats:
Most lipsticks contain fish scales
On average there are 178 sesame seeds on a McDonalds Big Mac bun.
Termites eat wood 2 times as fast when listening to Mick Jagger
33% of women lie about their weight
Each year 13 people die from a vending machine falling on them
Average talker sprays 300 microscopic saliva droplets per minute!
When nobody is looking, 47% of people drink straight from the carton
On average a teenager will text 4,732 times every month
Globally in one day, 2 billion Youtube videos are watched
70 Billion pieces of content shared on facebook every month
Source: Statisticbrain.com
Fun with Data & Stats:
Most lipsticks contain fish scales
On average there are 178 sesame seeds on a McDonalds Big Mac bun.
Termites eat wood 2 times as fast when listening to Mick Jagger
33% of women lie about their weight
Each year 13 people die from a vending machine falling on them
Average talker sprays 300 microscopic saliva droplets per minute!
When nobody is looking, 47% of people drink straight from the carton
On average a teenager will text 4,732 times every month
Globally in one day, 2 billion Youtube videos are watched
70 Billion pieces of content shared on facebook every month
Source: Statisticbrain.com
A lot of data growth to analyse and support business objectives.
A lot of data growth to analyse and support business objectives.
What exactly is the data & in what format?
Video
Social
Demographics
Online Behavior
Interests
Personal Information
Fire customers – meaning to direct and to suggest a direction that the client can go in and so form measurements and stats on your strategy
Customers are Savvy
Demanding
Habitual
Exposed to multiple ads daily
Prefer to “have an experience”
No longer wish to be “sold”to
The use of data allows brands to reach the right audience but does it ensure engagement. Native Advertising and Content are two strategies a brand can employ
“native ads are displayed so the ad looks like editorial or entertainment content”
Opportunity to build the brand, and share more information
Tailor creative to the data available, so that the content is interesting to the customer
Ensures editorial integrity and audience experience from media owner perspective
Customers want to have a choice, to opt in on their terms and be entertained
Facebook Population: 9,945,000 (Est) 3,361,000 (Est)
Internet Population: 11,800,000 (Est) 2,346,000 (Est)
% : 84% 69.8%
Fan base Conversions should correlate to the level of internet access and level of social media use
5 Tips on keeping the Fan Page Fresh
Encourage Creativity
Think page managers as copy writers instead of email marketeers
Regular weekly or monthly contest can help the passing time
Have fun with Tech
Apps aren’t essential but would certainly help
Photo sharing can help in viral and Geo location app can map users activities
Keep on Reaching out
Reach beyond core fans to friends of fans
New blood brings new enthusiasms to the page
Aim for seamless social
Juggling content on FB, Twitter & Client’s Site
Integrate and enhance offline content
Brands need to integrate their social activity with other media and promotional activity.
So the brand message can gets amplified and reiterated
Identify social element in an ad to and invite consumers to comment & discuss
Display = Engaging the ad
Video = Time spend on the ad
Social = Engage the ad on Facebook
Mobile = Slide on the mobile ad
MultiChannel Engagement!