IRJET- Private Social Media and Data Security

International Research Journal of Engineering and Technology (IRJET) e-ISSN: 2395-0056
Volume: 07 Issue: 03 | Mar 2020 www.irjet.net p-ISSN: 2395-0072
© 2020, IRJET | Impact Factor value: 7.34 | ISO 9001:2008 Certified Journal | Page 2117
PRIVATE SOCIAL MEDIA AND DATA SECURITY
M. Nandhakumar1, R. Prakathi2, A. Ranjithkumar3, Dr S. Sundaramurthy4
1,2,3Dept of Information Technology, Bannari Amman Institute of Technology, Tamilnadu, India
4Associate Professor, Dept of Information Technology, Bannari Amman Institute of Technology, Tamilnadu, India
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ABSTRACT: Every Organizations needs a private chat
based environment to make the employee happy and also
ensure the security of the data. This kind of chat application
can be a web based or mobile based applications. Web based
applications provides the flexibility to use in work
environment. Those web applications can be built using the
MVC architecture framework. One of the most popular MVC
framework is ruby on rails. Rails provides the full potential
to develop the web applications. So this project is developed
using Ruby on Rails.
Keyword: Security of the data, MVC architecture, MVC
framework.
I.INTRODUCTION:
Public social media platforms like Facebook, Twitter,
YouTube and LinkedIn can help organizations of all types
enhance their marketing, public relations, and other
external communication efforts, but they may not be the
best choice for facilitating more private interactions.
1.1 Private Social Media vs Public Social Media
Recognizing the worth of investing social media,
organizations are establishing and building their presence
on public social media platforms like Facebook, YouTube,
Twitter, and LinkedIn, in addition as semi-private
platforms like Ning. These platforms may be terribly
powerful for external applications like selling, branding,
and packaging, however they gift variety of risks and
challenges, including:
● Sharing data concerning structure stakeholders
(e.g., employees, clients, business partners,
external leaders) while not their categorical
permission.
● Exposing minors – a risk significantly for personal
clubs, schools, spiritual teams, health care and
non-profit organizations.
● Being command to blame for unofficial
presence/activities that seem official.
● Limited ability to monitor/control communication
between workers and different stakeholders.
● Challenges maintaining relationship boundaries.
● Seeing things that will need taking unwelcome
(but de jure necessary) action.
● Closed Facebook teams (vs. Pages) tend to be
person oriented , which can not be applicable for
professionally-oriented interactions.
● Closed LinkedIn teams tend to be professionally
oriented , which can not be applicable for
personally-oriented interactions. LinkedIn is
additionally not a sensible platform for
organizations operating with minors.
● Private Twitter handles tend to own a
comparatively low range of users, and customarily
solely change unidirectional communication
between a corporation and its stakeholders.
● Private Flickr accounts and blogs tend to give
challenges in terms of driving traffic to them and
promoting engagement.
● Ning (or similar) communities produce one more
account for folks to manage, and also the platform
isn't fully personal.
● These problems square measure combined by an
additional general set of challenges, including:
● Some folks powerfully dislike platforms like
Facebook and Twitter and can refuse to line up
accounts and interact on them.
● Each platform has restricted practicality, and
organizations have restricted management over
their style and options. additional significantly,
they need {virtually|nearly|just concerning} no
management over – or perhaps warning about –
platform changes.
● Privacy on public platforms like Facebook is quite
an illusion. notwithstanding different users can’t
access bound information/activity, the platform
supplier will – and will.
● There is no straightforward approach for a
corporation to integrate activity within the varied
platforms, either inside a platform or across
platforms.
● Managing a presence on multiple platforms is
difficult for each organization and their
stakeholders. folks have totally different
preferences for platforms and options, and square
measure inconvenienced by having to manage
multiple sign-ons. And managing multiple
platforms needs tons of your time and energy
from structure workers.
● Trying to accommodate multiple objectives
associated preferences on public platforms
usually leads to cannibalization of an
organization’s digital engagement efforts. Once
individuals/groups carve out their own areas on

public platforms, the organization loses
management. additionally, to the extent these
areas' square measure in public noted, the
organization’s whole – in addition as its goals and
objectives – may be compromised.
Establishing a non-public social network will alleviate
the risks and challenges related to mistreatment
public social media platforms for communication and
collaboration among organizational stakeholders. It
may also manufacture alternative advantages,
including:
● Organizations will produce a digital
community/space to correspond with their
physical community/space(s).
● Rather than having relevant digital interactions
unfolded across a spread of platforms, they will be
contained during a single shared house.
● The personal digital network are often connected
to the organization’s web site
and alternative digital platforms, that facilitates
access and will increase the probability of
engagement. redoubled digital engagement will
result in will increase in alternative styles of
engagement.
● With a proprietary digital network, organizatio-
related interactions among workers and between
workers and alternative stakeholders occur in an
officer, sanctioned, personal surroundings, that
helps produce and maintain correct boundaries.
● A digital network promotes higher
communication and collaboration by facultative
folks to act in numerous ways in which (e.g., via
wikis, blogs, chats, forums) additionally to direct
electronic communication (i.e., email).
● Private digital networks not solely maximize
flexibility for each people and organizations, they
provide additional management over the look and
options of the digital platform through which
individuals act.
1.2 Private Digital Networks
Several reasons to use the term personal digital network:
● The term “social” will cause a negative reaction
among those who assume the platform are going
to be too “Facebook-like” and cause folks to play
instead of work.
● The term “digital” helps reinforce the notion that
these networks area unit concerning hardware
and networks the maximum amount as software
system. Mobile access (e.g., on smartphones
Associate in Nursingd tablets) is an progressively
essential element of their style and effectiveness.
And mobile access suggests that cloud-based
systems instead of native server networks.
● “Digital” conjointly encompasses the role of
information and analytics in optimizing and
assessing the worth of those systems.
● The terms “enterprise” and “intranet” imply intra-
organizational usage solely. personal digital
networks may be used each internally and
outwardly.
● Because folks area unit unfamiliar this term,
however, furthermore because the undeniable fact
that most vendors use language that promotes the
construct of personal social networks, we have a
tendency to tend to use the terms
interchangeably.
Fig-1 : Private social media in Organization
II. LITERATURE REVIEW:
1. Fabio Persia, Daniela D'Auria explains about online
Social Networks (OSNs) became basic elements of our on-
line lives, and their quality is increasing at a shocking rate
each day. However, besides the revolution the OSNs have
generated in social networking, they need conjointly
introduced some issues; 1st, since the quantity of
transmission knowledge on the web is growing endlessly,
it's very vital for users not solely to share transmission
content with one another, however conjointly to receive
the particular content they're interested in; Second, OSNs
have introduced new threats to their users because of their
attractiveness, the ever-increasing range of users, and also
the huge quantity of private info they share. For such
reasons, during this paper we tend to propose a survey of
on-line social networks, which may hopefully support each
researchers and social network users. additional
specifically, we tend to focus our attention on the foremost
relevant analysis challenges relating to linguistics and
security.

2. Kutub Thakur ,Thaier Hayajneh , Jason Tseng explore
the problems relevant to current cyber attacks on social
networks, challenges, and therefore the doable ways that
to thwart the cyber criminals from accessing the social
networks and inflicting injury. Finally, it presents vital
recommendations for preventing the social network from
cyber attacks for higher understanding of the sector.
III. PING MEEE SYSTEM WORKING:
Ruby on Rails is a popular framework for web
development, and looks at Rails from several perspectives
so you’ll be prepared to learn more about Rails. You don’t
need a technical background to read this article. Technical
terms are introduced and explained in easy-to-understand
language. If you are an experienced web developer, you’ll
get an introduction to the specifics of Rails, with
fundamental concepts explained systematically and
comprehensively. PingMee is an open source social
networking which is built using the Rails framework. It
uses the inbuilt functionality of Bootstrap css and jquery
engine for front end development. PingMee provides the
organization to safely and securely communicate within
the organization. This provides the flexibility to use on
their own servers and provides protection against their
critical data.
IV. Applications of Private Social Media:
Synthesized speech may also be utilized in several
academic establishments in field of study likewise as
sports. If the teacher are often tired at a degree of your
time however a laptop with speech synthesizer will teach
whole day with same performance, potency and accuracy.
1. Increased Brand Awareness
Social media is one in all the foremost efficient digital
selling strategies accustomed syndicate content and
increase your business' visibility. Implementing a social
media strategy can greatly increase your whole
recognition since you may be partaking with a broad
audience of customers. To urge started, produce social
media profiles for your business and start interacting with
others. Get staff, business partners, and sponsors to "like"
and "share" your page. Merely having folks act along with
your content can increase whole awareness and start
building your name as a business. Every post that's shared
are introduced to a brand new network of people, which
may lead them to turning into potential customers, and
therefore the additional folks that fathom your business,
the better. By finance solely a number of hours per week,
over ninety one of marketers claimed that their social
selling efforts greatly increased their exposure. There's
little question that by merely having a social media page
your whole can profit,
And with regular use it will generate a good audience for
your business.
2. More Inbound Traffic
Without selling your business on social media, your
arriving traffic is restricted to your usual customers. The
folks acquainted with your whole area unit possible
sorting out an equivalent keywords you already rank for.
While not utilizing social media as a part of your selling
strategy, you'll need far more problem reaching anyone
outside of your loyal client circle. Each social media profile
you increase your selling combine may be a entry to your
web site, and each piece of content you post is another
chance to amass a brand new client. Social media may be a
melting pot of various kinds of folks with variable
backgrounds and behaviors. With completely
different|completely different} folks come back different
wants and other ways of thinking. Syndicating your
content on as several platforms as attainable permits these
people to organically reach your business. As an example,
maybe somebody in AN older demographic of customers
can seek for your web site employing an explicit keyword
on Facebook, however a millennian might begin their
search by employing a totally different social media
platform entirely, as a result of they seek for product
altogether otherwise. By selling on social media you'll be
able to effectively open your business to a wider kind of
versatile customers everywhere the globe.
3. Improved Search Engine Rankings
Although posting on social media would possibly get your
business some website traffic, additional effort than that's
needed to envision vital success. Computer programme
optimisation is extremely necessary for achieving higher
page rankings and getting traffic to your business web site.
Whereas social media does not directly increase computer
programme rankings, Social Media Examiner states that
over fifty eight of marketers UN agency are mistreatment
social media for one year or longer still see improved
computer programme rankings. Having the ability to rank
within the high positions for your keywords can
revolutionize your traffic and still generate positive results
for your business. Let's face it, everybody uses Google to
seek out data, and that they possible will not navigate past
page one as a result of their answer commonly is on the
primary page of results. If your business web site is not
hierarchal towards the highest of computer programme
results, you must in all probability modify your computer
programme Optimisation strategy. To offer yourself the
simplest probability of ranking higher through social
media, produce top quality content that integrates your
targeted keywords. Content like blogs, infographics, case
studies, business data, and worker photos can create your
business's social media profile intriguing and credible.
Once you start posting quality content, {you'll|you can|you

may} begin to make a social media community wherever
followers will "like" and "share" your content. Most
significantly, it provides you additional opportunities to
urge before of business influencers un agency can write of
your business and supply links back - which is able to
facilitate to directly increase computer programme
rankings.
4. Higher Conversion Rates
With increased visibility, your business gains additional
opportunities for conversion. Each journal post, image,
video, or comment could lead viewers to your company's
web site and increase traffic. Social media selling permits
your business to offer a positive impression through a
improvement issue. Once brands area unit interactive by
sharing content, commenting, and posting statuses on
social media, it personifies a whole. Folks like better to do
business with others, instead of corporations. Over fifty
one of marketers claimed that taking the time to develop
relationships with customers showed positive leads to
sales. The higher impression you create on a visitant, the
additional possible they're to think about your business
once the necessity for your product or services arises.
Studies have conjointly shown that social media contains a
100 percent higher lead-to-close rate than outward selling.
Once a whole is interactive on-line, customers UN agency
follow your brand's accounts usually begin to additional
utterly trust the believability of your business. Folks use
social media platforms to remain connected to their
friends, family, and communities. Since folks area unit
already talking, why not throw your whole into the mix?
Additional possible than not, they're going to mention your
whole to a devotee once your product or services area unit
required, overall providing your business with social proof
of its quality. As reported by Social Media Examiner,
regarding sixty six of marketers saw lead generation edges
by mistreatment social media platforms a minimum of half
dozen hours per week. Golf stroke your whole in an
environment wherever folks area unit sharing, liking, and
talking, will solely improve the conversion rates on your
existing traffic.
5. Better Customer Satisfaction
Social media may be a networking and communication
platform. Making a voice for your company through these
platforms is very important in humanizing your company.
Customers appreciate knowing that after they post
comments on your pages, they'll receive a personalised
response instead of an automatic message. Having the
ability to acknowledge every comment shows that you
simply area unit attentive of your visitors' wants and aim
to supply the simplest expertise. Every client interaction
on your business's social media accounts is a chance to
publically demonstrate your compassion for your
customers. Whether or not a personal contains a question
or a criticism, social media permits you to handle the
matter mistreatment social dialogue. A whole dedicated to
client satisfaction that takes the time to compose personal
messages can inherently be viewed in an exceedingly
positive light-weight, notwithstanding responding to a
client criticism.
6. Improved Brand Loyalty
One of the most goals of just about all businesses is
developing a loyal client base. Considering that client
satisfaction and whole loyalty usually go hand in hand, it's
necessary to frequently interact with customers and start
developing a bond with them. Social media isn't simply
restricted to introducing your brand's product and
promotional campaigns. Customers see these platforms as
a service channel wherever they'll communicate directly
with the business. The millennian generation is
understood for being the foremost whole loyal customers
of all. Born between the first 1980's and therefore the
early 2000's, millennials area unit the most important
generation in America history -- and can before long
utterly consume the market. Studies show that this phase
of consumers is sixty-two additional loyal to brands that
directly interact with them on social media. Since these
technology natives need communication with their brands,
businesses should implement social media selling to urge
the eye of their most potent customers.
7. More Brand Authority
Customer satisfaction and whole loyalty each play a
section in creating your business additional authoritative,
however it all comes all the way down to communication.
Once customers see your company posting on social
media, particularly replying to customers and posting
original content, it causes you to seem additional credible.
Frequently interacting with customers demonstrates that
your business cares about client satisfaction, and is
obtainable to answer any queries that they may have. Glad
customers area unit needing to unfold the word a few nice
product or service and that they typically
intercommunicate social media to specific their opinion.
Having customers mention your business on social media
can advertise your business, and show new guests your
price and whole authority. Once you acquire a number of
glad customers UN agency area unit vocal regarding their
positive purchase expertise, you'll be able to let the
advertising be in deep trouble you by actual customers UN
agency enjoyed your product or service.
8. Cost-Effective
Social media selling is presumably the foremost efficient a
part of AN advertising strategy. Sign language up and
making a profile is free for pretty much all social

networking platforms, and any paid promotions you
choose to take a position in area unit a comparatively low
price compared to alternative selling techniques. Being
efficient is such a bonus as a result of you'll be able to see a
bigger come back on investment and retain an even bigger
allow alternative selling and business expenses. If you
choose to use paid advertising on social media,
continuously begin tiny to envision what you must expect.
As you become more well-off, fine tune your strategy and
take a look at increasing your budget. Simply by defrayal
atiny low quantity of your time and cash you'll be able to
considerably increase your conversion rates and
eventually get come back on investment on the money you
at the start endowed.
9. Gain Marketplace Insights
One of the foremost valuable blessings of social media is
marketplace insight. What higher thanks to recognize the
thoughts and wishes of your customers than by directly
reproval them? By observance the activity on your
profiles,, you'll be able to see customer' interests and
opinions that you simply may not preferably be tuned in to
if your business did not have a social media presence.
Mistreatment social media as a complementary analysis
tool will facilitate gain data which will aid you in
understanding your business. Once you gain an oversized
following, you'll be able to use further tools to investigate
the demographics of your customers. Another perceptive
side of social media selling is that the ability to phase your
content syndication lists supported topic, and determine
that kinds of content generate the foremost impressions.
These tools offer you the flexibility to live conversions
supported posts on numerous social media platforms to
seek out the right combination for generating revenue.
V. ACKNOWLEDGMENT:
The authors would like to thanks the Director/Principal
Dr. Vinod Chowdhary, Prof. Aade K.U. and Prof. Bhope V.P.
Savitribai Phule, Pune University, for their useful
discussions and suggestions during the preparation of this
technical paper.
VI. REFERENCES:
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.

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