New survey results prove what RE/MAX agents know from experience - when asked to name real estate brands, more buyers and sellers think of RE/MAX than any other brand in the U.S. and Canada. RE/MAX is also the brand they think of first.

1. remaxesp.com http://www.remaxesp.com/comp_int/2013/05/23/survey-remax-1-name-in-real-estate/
Survey: “RE/MAX #1 Name in Real Estate”
New survey results prove what you knew f rom experience, and what your prospects need to hear: When asked
to name real estate brands, more buyers and sellers think of RE/MAX than any other brand in the U.S. and
Canada.
And there’s more: RE/MAX is the brand they think of
f irst.
These are the f indings of a third-party survey of U.S.
and Canadian homebuyers and sellers completed in
March f or RE/MAX, LLC.
The survey results are the basis f or ready-to-use
marketing statements that dif f erentiate RE/MAX f rom
the competition. Use them to recruit more agents and
help grow the businesses of the agents already in your
of f ice.
Access the marketing statements using the Marketing
Claims and Slogans section of RE/MAX
Mainstreet. Click on the “U.S. Claims” or “Canadian
Claims” links.
You can also:
Download a summary of the U.S. survey and claims
Download a summary of the Canadian survey and
claims
In the survey’s “aided awareness” results, nearly 90%
of U.S. respondents recognized RE/MAX when read a
list of real estate brand names. In Canada, the
percentage was even stronger at nearly 97%.
But the ultimate test of a brand’s strength is “unaided awareness,” when respondents are
asked to name companies without being presented with a list of names. In this portion of the
survey, RE/MAX was mentioned more than any other real estate brand. RE/MAX also was the
brand most of ten mentioned f irst – giving it the highest top-of -mind awareness in both the
U.S. and Canada.
The phone survey was conducted between November 2012 and March 2013 by MMR Strategy Group.
Respondents included recent home buyers, sellers and those who intended to buy or sell a home. In the U.S.,
the sample size was in excess of 2,500. A similar methodology was used in Canada with a sample size of more
than 600. In both countries, the results were statistically signif icant to a 95% conf idence level.