1. education without borders

2. People does needs high-quality and low-cost education in
the context of the financial crisis
is a distance learning services marketplace for people
wanting to teach and be taught using telepresence on any
OS, mobile, SmartTV. The product will enable you to
order, get, prepare, conduct and mark online classes at low
price and SaaS, unlike LMS and videoconference systems.

3. Distance learning today –
expensive or asynchrony
• More than 12 thousand schools (10 thousand in rural area) was terminated in Russia
over the last year.
• More that 26% (200 thousand) pupils uses personal tutor services to prepare for the
Exams (USE, UAE).
• More than 3% (1.5 mln.) of pupils studies at home in US
• More that 80% (10.7 mln.) pupils do not know what to do after school in Russia
• There is more than 1 mln. studio around the world
• Modern distance learning does need immediate contact between teacher and
student
• Modern distance learning does need a price of courses reduction
Distance learning should complement live
communication, not replace it

4. Education without borders
Study what you want
Study from the best experts for the best price
Teach what you can do and make money on it
Interactive, like alive, with fun

5. SVC in the clouds – the key of success
Weel known* EduMarket*
*при потере IP пакетов 3%
Flawless
quality of the
video
on any device
on any cloud
architecture

6. Thoughtful design
The reach functionality
Catalog of courses, auction of courses
Rating of courses and detail lessons
plans of courses
Flexible schedule
Quality control service
Catalog, designer and store of
interactive demonstration and test
units
Student Teacher

7. Immediate contact – the key of progress
On any devices
PC with any OS
mobile
SmartTV
On special devices

8. «Extended» telepresence
Additional cameras
Handwriting controller EdKit – not only shows on-line what student
writing, but also allows to specify the error remotly
Microsoft Kinect

9. Percentage of sales
The subscription fee of
teachers (0 up to 1500RUR)
Percentage of teachers class
cost (30% down to 5% in
accordance to s/f)
The subscription fee to access
archive (50 up to 600RUR in
accordance to range)
Percentage of interactive
units sales (30% down to 5%
in accordance to s/f)
Teachers (more than 1 mln.)
get flexible tools for the
preparation, teaching and monitor
on-line classes. Expansions of
teachers student number –
increment of profit
Students and their parents (70
mln.) get portal for getting
educational services with
necessary quality in comfortable
time on any devices

10. FREEMIUM MASS-MARKET MID-TIER HI-END
Competitors and Benefits
?
• Opportunity to not only find the right course, but also to order it on a competitive basis
• Opportunity to immediate contact between teacher and student through “extended” telepresence
• Size of virtual class up to 300 concurrent users
• PC with any OS, mobile and SmartTV. 3G/4G network
• Designer of interactive demonstration and test units
• API to connect additional devices

11. E-learning Market size is up to
$60 bln. and keep growing
*Source: MarketData Enterprise Inc.
Annual growth is 18%-20%*
Our target is 2% only

12. Financial aspects
2-year ROI = 273%, KPI=ARPU=$8.7/mo, NPV=$210 mln
― We have potential of $0.3 mln. of investments
― We need $1.4 mln. investments till Break-Even
Point

13. Years
The estimated
cost (RUR)
Price (percentage of
the average class
cost) (RUR)
The volume of sales (classes x average
number of students in class)
Profit (before
tax)
(RUR th.)In pieces In value (RUR th.)
2013 0 0 0 0 -6 919
2014 18,7 41 161 373 9 693 -10 543
2015 10,1 43 1 080 000 55 980 32 287
2016 7 45 2 352 000 122 993 92 945
2017 6,9 48 4 320 000 224 121 184 096
2018 6,6 50 5 760 000 308 341 259 791
2019 6,4 53 7 344 000 407 173 348 809
2020 6 55 9 072 000 520 932 451 468
The basic parameters of the project
Financial aspects

14. Dream-team
Vilur Shakirov
Art
Design
more than 15 years
in SW design
research
Zhdan Shakirov
Investment Director
Marketing Strategy
more than 5 years
e-learning market
experience
Irek Zayniev
Founder
SaaS Architect
more than 10
years in IT
development

15. Contacts
web: www.edket.com
mail: irek@edket.com
mob: +7(917)4336302
Birsk, Russia
Founder
Irek Zayniev
web: www.edket.com
mail: zhdan@edket.com
mob: +7(915)3923019
Moscow, Russia
Investment Director
Zhdan Shakirov