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Crafting the brand positioning
1.
Crafting the Brand
Positioning
2.
3.
Positioning Designing the
company’s offering and image for a distinctive place in the mind of the target market.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Stains
14.
Perk
15.
questions regarding the
basic logic of this strategy.
16.
market.
17.
UK and Europe.
18.
variants. Sugar Free
has been trying exactly that.
19.
Consumer Desirability Criteria
Relevance Distinctiveness Believability
20.
Deliverability Criteria for
PODs Feasibility Communicability Sustainability
21.
22.
23.
24.
25.
A Positioning Statement
To young, active soft-drink consumers with little time for sleep, Mountain Dew is the soft drink that gives you energy because it has the most caffeine.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.