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Facebook Presentation - WLA

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Facebook Presentation - WLA

  1. 1. 15 Ways to Spice Up Your Library’s Facebook Page Jamie Matczak Nicolet Federated Library System Green Bay, WI
  2. 2. Why (Still) Have a Page - Helps Deliver Better Customer Service - Promotes Your Library - Personalizes Your Library - Drives Traffic to Website & Events
  3. 3. Facebook Stats
  4. 4. Facebook Stats A recent JP Morgan analysis of Comscore data shows that the average U.S. Facebook user spent more than 27 hours on Facebook and Facebook Messenger last month, of which 21.5 hours were on smartphones.
  5. 5. A recent JP Morgan analysis of Comscore data shows that the average U.S. Facebook user spent more than 27 hours on Facebook … but are they seeing your page?
  6. 6. Edgerank 16% 1. Affinity 2. Time Decay 3. Weight
  7. 7. 15 Ways to Spice Up Your Library’s Facebook Page
  8. 8. 1. Basic Maintenance
  9. 9. 2. Customer Response
  10. 10. Price and hours What to Wear Directions
  11. 11. 3. Powerful Posting - How Often - How Much - What Time
  12. 12. Powerful Posting - What Time
  13. 13. 4-8. Exceptional Engagement
  14. 14. 4. Engagement: Humor - Deoderant/Body Wash - Over 2.6 Million fans - Old Spice Guy
  15. 15. 4. Engagement - Humor
  16. 16. 4. Engagement - Humor - Change up posts - Share funny bits or info
  17. 17. 5. Engagement: Contests - Professional Baseball team - Over 1 million fans - Player, Fan Features
  18. 18. 5. Engagement: Contests The best part of waking up is knowing you’re one day closer to opening day. #SeeUApril6
  19. 19. 5. Engagement: Contests Opening Day is so close you can almost taste it. 27 days and counting. #SeeUApril6
  20. 20. 5. Engagement: Contests - Travel/Train Service - Over 450K fans - Beautiful photos
  21. 21. 5. Engagement: Contests - Countdown to an event (Summer Reading) - Contest: Sandwich making, legos - Vote on Facebook
  22. 22. 6. Engagement: Feature BTS
  23. 23. 7. Engagement: Show Leadership - Frozen Yogurt Shops - 850K fans - Offers
  24. 24. 7. Engagement: Show Leadership
  25. 25. 7. Engagement: Show Leadership - Who manages your page? Is the director “present?” - Library Birthday/Anniversary Director or Mascot to read messages.
  26. 26. 8. Engagement: Customer Focus - Humans of New York - Site started in 2010 - Daily Photos of New Yorkers - Over 15.2 million fans
  27. 27. "I got married a few months ago. I mean, she's my everything and all. But I'm just trying to get used to having someone else's opinion around all the time. She doesn't like my beard so she's making me shave it. Today. At 6:40 PM."
  28. 28. “I was twenty-two during World War II. First the English invaded us from the south, then the Russians invaded us from the north. They had a lot more men than us and the city completely ran out of food. I saw many horrible scenes. My job was to distribute bread from the bakery. Crowds would gather and wait for the handouts. One winter night I found a mother sitting against the bakery wall, nursing her child. I went to give her a loaf of bread, but only the child was alive.” (Tehran, Iran)
  29. 29. 80 % 20 %
  30. 30. 8. Engagement: Customer Focus - Patrons of the _____ Library - Feature someone every week/month
  31. 31. 9. Use Targeting Options
  32. 32. 10. Use Links Correctly
  33. 33. 11. Use Video Videos: 8.71% Image posts: 3.73%
  34. 34. 12-14. Photos
  35. 35. 12. Cover Photos 851 px wide 315 px long
  36. 36. 13. Profile Photos 160 x 160 px
  37. 37. 14. Post Photos How many photos are posted to Facebook daily? 1) 50 million 2) 200 million 3) 350 million
  38. 38. 14. Post Photos 470 X 470
  39. 39. 15. Consider Buying Ads 1. Inexpensive 2. Great Targeting 3. Lots of customers 4. Easily tracks Data 5. Gives You an Edge
  40. 40. Resources What Will Facebook Look Like in 2022? http://thenextweb.com/facebook/2012/08/05/what-will-facebook-look-like-in-2022/ Facebook stats: http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ Best Facebook pages: http://www.inc.com/ss/20-best-company-facebook-pages 9 Unusual Pages…: http://www.postplanner.com/9-unusual-facebook-pages-to-like/ Best Facebook Pages: Top 15 Timelines: http://socialmediasun.com/best-facebook-pages/ An Interview with Dan Kim: http://www.paytronix.com/resources/interviews/dan-kim,-founder-of-red-mango,-on-loyalty-and-his-customer-centric-marketing- strategy.aspx 6 Ways to Improve Your Facebook Page Results: http://www.socialmediaexaminer.com/improve-your-facebook-page-results/ Keep Facebook Videos Short and Sweet for Best Engagement: http://www.reelseo.com/facebook-videos-engagement/ 5 Reasons Why Your Business Must You Facebook Advertising: http://www.koozai.com/blog/social-media/facebook-social-media/benefits-of-facebook- advertising/ What is Facebook Edgerank and Why Does it Matter? http://mashable.com/2013/05/07/facebook-edgerank-infographic/#NeXp.ut6Cuq_
  41. 41. Take Aways 470 X 470 1. Basic Maintenance 2. Customer Response 3. Powerful Posting 4. Engagement: Humor 5. Engagement: Contests 6. Engagement: Feature BTS 7. Engagement: Show Leadership 8. Engagement: Customer Focus 9. Use Targeting Options 10. Use Links Correctly 11. Use Video 12. Cover Photos 13. Profile Photos 14. Post Photos 15. Consider Buying Ads
  42. 42. Comments? Your Ideas? Jamie Matczak Nicolet Federated Library System jmatczak@mail.nfls.lib.wi.us Facebook, Twitter (travelingjamie) Slides:

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