1. »Be happy in your work!«
from adding tech solutions to
restructuring socio-material contexts
Sebastian Deterding (@dingstweets)
CHI 2013 Games @ Work Panel
April 30, 2013
c b

2. context
learninG

3. challenge

4. Gamification! ?
2010

5. Gamification!
2013

6. Gamification is...
sought & sold as one given
technology solution for all
human problems.

7. a.k.a.
»A solution in search of a
problem«

8. A process,
not a product
design

9. David Edery
»The biggest challenge of all:
getting your average executive
to understand the importance
of prototyping and iteration.«
why does gamification tend to devolve? (2011)

10. A structuring,
not a feature
insight

11. »Gaminess« is not a feature

12. Game atoms
model/skill
rule system
goal
success! / failure!
actions
feedback
immediate/progress
challenge

16. »I need to be very routinized;
I mustn’t let myself drift.«
»I hammer it through.«
»Often, you have to force yourself to do it.«
»You’re under real pressure.«
»It’s extremely exhausting.«
»It wears you out.«
»My friends usually cannot comprehend
how stressful this is.«
question

17. »Sometimes, you have to
play, you have to get further –
and then, play is work.«

18. Johan Huizinga
»First and foremost,
all play is a voluntary
activity.«
homo ludens (1938/1950: 7)

19. Edward Deci,Richard Ryan
»To be autonomous means to behave
with a sense of volition, willingness, and
congruence; it means to fully endorse
and concur with the behavior one is
engaged in.«
motivation, personality, and development (2012: 85)

20. feedback
perceived as
controlling
thwarts
autonomy
motivation
perceived as
informing
supports
competence
+
–

21. http://www.flickr.com/photos/mrlerone/405730185/sizes/o/
What we usually design

22. Who decides whether this is autonomous/play

24. A Context,not
(just) an artefact

25. sebastian@codingconduct.cc
@dingstweets
codingconduct.cc
Thank you.