This presentation was delivered as a Webinar and therefore only provides an overview on Content Marketing. You can visit my blog: http://www.jasonfox.me/blog to read much more about content marketing. Including how content marketing is the new SEO. How To Blog, Get inspiration for creating content, writing tips, how to promote your blog content, and much more.

1. Content Market
Your Way To Increased Traffic, Leads, and Sales
Mathew Smith
Executive Sales &
Marketing Director
Jason Fox
Internet Marketing Specialist
Website Design, Content Marketing
Social Media, SEO

2. What We Will Discuss
1. What You Can Expect With Content Marketing
2. What Is Content Marketing
3. Can You Put Your Content Marketing On Auto-Pilot
4. How To Come Up With Content Ideas
5. How To Create Content
6. Why Content Is The New SEO
7. How To Promote Your Content

3. My Blog
IN THE LAST 4 DAYS – www.JasonFox.me
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Unique Visitors: 2,972
Number of Visits: 7,408
Pages Viewed: 31,138
Total Hits: 65, 545
I DO NO OUTBOUND SALES CALLS

4. Content Marketing
CREATING AND
SHARING CONTENT
TO ACQUIRE
CUSTOMERS
Blog Posts, Videos, White Papers,
e-Books, Infographics, Case Studies, How-to Guides,
Q & A Articles, Pictures, Slide Shows, Webinars

5. Easy Content Marketing
There Is None!
If it were easy…
Everybody would be
doing it and you would
not have an Opportunity.
What I Use:
Wordpress Blog – Internet – Video – Pictures
Social Media – Forms

6. Content Topics
• Turn Client Questions Into Content Topics - FAQ
• Subscribe To Industry Specific Blogs For Topic Ideas
• Send A Survey To Your Clients For Content Ideas
• Use Google Alerts and/or Google Trends
• Search Quora For Your Industry and See What People Are Asking
• Use Evernote To Store Ideas and Inspiration For Content
• Use An Editorial Calendar To Organize Your Content Ideas
• Research Your Competition And Borrow Topic Ideas
• Interview Your Clients

7. Creating Content
It Is The Title That Grabs People’s Attention And Determines If
They Will Even Think About Viewing Your Content
Focus on creating 1 piece of quality content every week or 2 weeks
800 Words Or More
Subtitles – Blocking – Chunking – Lists – Bullet Points
At Least 1 Image
Try To Add Video – Instagram 15 Second Video… Set up the context
of the video or what you liked about, or took out of it, or inspiration
• If You Use An Infographic… Give your expert opinion
• Use Quotations From Industry Experts (cite properly)
• Check Your Spelling
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CREATE A FORMULA THAT YOU CAN
REPEAT OVER AND OVER AGAIN!

8. New SEO
MORE QUALITY – LESS QUANTITY

9. Blog Promotion
“Without promotion something terrible happens… nothing!”
~ P.T. Barnum
Syndication can be a good tool to get the ball rolling, but NOT the solution -IFTTT.com or Onlywire.com
Be the first to share your content – Facebook, Twitter, Google+, Linkedin, Pinterest
Join a Marketing Tribe and share each others content -- Triberr.com
Post your content to Book Marking Sites – Reddit, Digg, Stumbleupon, Delicous
Turn Your Post Into a Press Release – PRLog.com
Submit your Post To Article Submission Sites –
Bizsugar, Inbound.org, Scoop.it, Sharebloc.com
If It is Video – Put it on Youtube
If it is a Picture – Put it on Instagram
If it is a Presentation – Put it on Slideshare

10. THANK YOU
Questions?
www.GoREA.com
www.JasonFox.me