The document provides a business plan for Windsor Plaza Hotel in Ho Chi Minh City, Vietnam for 2009. It analyzes trends and sets objectives to play safe on revenue but focus on savings and costs. The hotel has 403 rooms and facilities for events, dining, entertainment and more. The business plan aims to achieve priorities and targets through effective operations, marketing, resources, and financial management. It also provides a SWOT analysis and outlines strategies for training, new revenue streams, renovation, and other initiatives.

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DATED ---27 November 2009
Windsor Plaza hotel Ho Chi Minh City –Vietnam
Business Analysis and financial planning
KEY NOTE FROM FINANCIAL CONTROLLER
WINDSOR PLAZA HOTEL BUSINESS PLAN 2009
THE BUSINESS PLAN for WINDSOR plaza hotel envisages trends for
business activities on a little pessimistic note , with global inflations projected ,
and depression economics in the foreplay , It is but natural , That we play safe
on the revenue , but concentrate more on savings and costs , a quite optimistic
feature would be to sustain the inflationary revenue with marginalizing the cost
and savings and ensure a sustained GOP
Objectives –The Windsor plaza hotel is situated in Ho Chi Minh City the
hotel has its operations with 403 rooms and many FB –and entertainment
outlets , and has exclusive banqueting facilities for conducting
international events of great stature and nature . Has the potential to cater
to guest –foreign tourist groups ,local customers, diplomatic and the
government sector of Vietnam , the company is incorporated with the local
laws of the country
The company offers guest facilitations both room with exquisite rooms
modeled to high profile and VIP status guest and also affords the economy
tourist who primirarily wish to visit Vietnam to study the culture, the
monuments the pagodas
And other places of ancient and historical inheritance, it offers
A palate of Vietnams wonderful food cuisines and buffets , delicious ,tasty
and an international buffets with score of variety food carved out with
exquisite chef culinary from various parts of the world and the continent
,it offers a wide range of beverages alcoholic and no alcoholic , cocktails
,mock tails with the food and beverage services as an epitome of
Vietnamese culture

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It also facilitates to guest sophisticated modernized health club, business
center-, a travel counter, beauty parlour and an exclusive Disco ,
Covering impeccable guest services and entertainment, and and an
adjoining shopping arcade
The hotel is set to an ambience of the beautiful Ho Chi Minh City ,
Thus the main task of this business plan would be to achieve the Priorities
, targets set to the company’s objectives and philosophy ,set to legal
standards of the country with an effective Operational ,Engineering
,Marketing, Material ,human resources utilizations ,financial,
information technology , commitments to achieve theses tasks , targets set
out in the business plan, thus the objective of this plan is an sustained
effort in Managing by objectives and results
Organisation and role of Windsor plaza business plan
This business plan is an approved document of the owners and top
management
The company in order to meet its standard of operation is managed by a
team of professionals headed by the general manager ,and his
departmental heads, governed by the standard operating procedures,
efficient operations-front office ,food and beverage Management , effective
sales and marketing strategies , and the legal systems, International
accounting norms , manpower utilizations ,standardized material
procurement, computerization automation preventive and project
engineering
VISION OF THIS PLAN –FOCUS –VALUE ADDITIONS
PRODUCT –WINDSOR PLAZA HOTEL –Ho Chi Minh City
VIETNAM
- A marketing plan, with a distinctive advertisement strategy, message
driven to various segments of the market to exploit the market situations,
confirms to marketing budget expenses would have to realize the room

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nights business with appropriate recoveries –Average Room Rates , and
Revenue penetration so also with the food and beverage income and other
income, with the recoveries and the yield per night on total income ,
comparable to industry actual .hence this note would be to highlight the
hotel revenue in term of the previous year and current year revenue ,A
proactive analysis Of departmental profits, gross Margins and net margins
with the Manning guide –Manpower utilization and training stock
inventory Management, Revenue management and growth diversifications
, project Identifications feasibility reporting, governing the Earning per
share ,protect the interest of the owners contributions, equity share holders
contributions , the company property and wealth with computerized fixed
asset management with an ideally GAAP Analysis of accounting and
financial management system
Company profile
The Windsor Plaza Hotel is a 25 story, 400-room, 5 star hotel located in the
heart of Ho Chi Minh City. Its clients are a mix of leisure and business
guests from Asia-Pacific, Europe and the United States. It also has several
restaurants serving a variety of cuisine and an expansive
banqueting/catering/conferencing facility.
Company history
The Van Thinh Phat Company developed the Windsor Plaza Hotel. The
Company's first hotel was called the Windsor Saigon Hotel and it
transferred the "Windsor" name to the current hotel.
The Windsor Plaza Hotel began operations in November 2004. In 2006, it
became the first Vietnamese-owned hotel to receive the 5 star certification
from the government. An Dong Investment Corporation assumed
ownership of the Windsor Plaza Hotel in 2007. Van Thinh Phat Company
is a significant shareholder in An Dong Investment Corporation.
Change management strategy –focus Training

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Key note on business plan Implementation
Peter F drucker
We now accept the fact that learning is a lifelong process of keeping
abreast of change. And the most pressing task is to teach people how to
learn
Value Additions
The hotel is setting up an exclusive restaurant in the 25th floor offering
vietnamese Cuisine for the year 2009 ,Ice cream kiosk are to open soon
The Disco , of Windsor plaza is an exclusive
Entertainment centre Offering the musical vibrations in Saigon
Information technology and computerization
The Windsor plaza hotel had taken a stand to meet the hotel standards of
business with a facility to provide to guest a total automated and
computerized environment, in order to stream line accounting accuracies
and define the financial and hotel set up, with an international system of
accounting-the Uniform system of accounting -- committed to Profit centre
and cost centre analyses, the company had identified the total front office
and back office integrated computerized
System the front end system protel –defining room and allied revenue
sales and the dot Pos system at the restaurant
Training and change management strategy
The realities of modern hotel management would be to offer to guests a
highly sophisticated, automated environment, with cultural values, Guest

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services as a priority. The focus in this area would be that as the hotel is
prone to competition from neighboring hotel it is essential the product and
line is kept away from obsletion , that is our product should add new
features so that the guest would not feel stale , new avenues to provoke the
interest of the guest should be looked into , in order to adhere and adapt
to swift changes in the company business trends , training of staff becomes
absolutely essential , management change concepts , are ideally essential to
mitigate and stifle the competitors and groom the staff to new styles of
functioning and enable marketing thrust And penetration , it is necessary
training needs are identified and trainers are appointed to inculcate
innovative business styles of functioning to staff within the companies
policy and philosophy
SWOT Analysis is a tool for auditing an Organization and its
environment It is the first stage of planning and helps marketers to focus
on key issues .SWOT stands for Strengths , weaknesses, Opportunities,
And Threats .
Strengths and weaknesses are internal factors, Opportunities and Threats
are external factors.
The next key strength of SWOT is analyzing the performances of the
employees, performance appraisals of employees should be based on
SWOT analysis, to substantiate the marketing strength of the hotel in
maintaining service standards
BPR -Business process Reorganizations and Change Management
strategies are changed styles of Management towards better Results
Project planning and development-the obvious objective of the corporate
entity would be to roll out plans for generating the funds flow –to mobilize
from operations and external sourcing –optimizing revenue management
for new product development
And identification of new projects of the hospitality and allied products
from diversifications in the fields of farming –dairy farming, agriculture,
aquaculture, meat and poultry farms

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The financial solutions would be assessing the total investment outlay and
arriving at net cash flow on PLs –derivative would be the payback in years
and rate of return on investment
VALUE ADDITIONS and REVENUE MANAGEMENT-CASH FLOW GENERATIONS
FLIGHT KITCHEN
It was suggested By FC that the Chef would explore the possibility of
Setting up flight kitchen contracts with airlines for exploring additional revenue for
the hotel as a strategy for upfront revenue management
BOWLING ALLEYS
This sport is getting popular and is played every where , its an agenda in the Olympic
s and world sports sizable revenue is earned on this account
To Increase cash Flow generation-projects can be made Chef/fc
Feasibility proposal ---- IT department a feasibility proposal On fixing
computer in all executive floor VIP rooms
Apart from guest usage ,--the front office billing system could be fixed n
these computers and the guest could have access to His Bills any time ,
check outs can be carried out from the rooms , mobile credit card
machines are available for slashing the bills for credit facility
Check EAM –material costing computer package
Payroll accounting package
Assessing wealth of the company
Fixed Asset Management –The Fixed Asset Valuations are being assessed
And the fixed Asset ledger is being customized with Accuracies of the
Fixed Asset Structure in the Assets , this work is completed ,Revaluation of
assets is a modern financial leverage, which can encompass a better
borrowing capacity ,and create a potential for increased cash flow
generations ,
Renovation Plans of windsor plaza hotel is on a hectic note

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The groups Time square project is around to take Off with a an emphatic
cash flow
other Pending Issues
Fixing up of meters for Measurement of Electricty a few meters are to
fixed to ensure power consumptions
Mini bar control-This task has been set up
Archive room for Accounts key hotel document record keeping as per
Audit norms--
Insurance coverage-fire insurance ,fidelity ,Medical Insurances ,
Theft Insurances
Inventory and storage Facilities
Vouchers –as marketing strategies—systemize the Issue of
Complimentary guest Vouchers of all categories –Authority and
Accounting
Insurance policies
Disposal of fixed Assets
Gate Pass System –Returnable Non Returnable
Appointment of External Auditors –To be more stringent
Appointment of internal auditors , an exclusive function to carry out daily
accounting audit -Vouching of all vouchers and support monthly audit
system , to carry out manpower audit on manpower Utilisations , payroll
and attendance audit
Energy Audit
Depreciation of Assets ---Replacement Analysis
Depreciation Sinking Fund

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Preview of the budgetary Financials
Financial review for Windsor plaza hotel
PREVIEW OF THE SALES AND MARKETING PLAN
THIS BUDGET 2009 IS PRESENTED WITH METICULOUS
PREPARATION OF THE FINANCE AND ACCOUNTS DEPARTMENT
STAFF OF WINDSOR PLAZA HOTEL
S,JAYAKUMAR FINANCIAL CONTROLLER
HIEU --CHIEF ACCOUNTANT
TUAN –ACCOUNTS MANAGER