http://www.museotech.net
Have a High-Impact, Low-Budget Website Now!
March 2, 2011
All museums need a website but not all museums have the big budget to hire IT staff or design companies. Fortunately, it is easier than ever to create low-budget, high-impact participatory websites that will allow you to engage, inform, educate and enrich your constituents. This hands-on workshop introduces you to “best of breed” tools and resources allowing you to create a Web presence that will put you on the map. Learn about hosting, design tools and the new Web 2.0 applications that will allow you to expand your Web reach. Instructors: Jim Angus, Senior Facilitator, NASA Engineering Network, Jet Propulsion Laboratory. Registration Fee: $10. We recommend bringing your own laptop but a limited number of computers will be available for early bird registrants. Transportation not included. Located 0.2 miles from the Hilton Pasadena at the Pasadena Public Library, Central Library Branch, 285 East Walnut Street, Pasadena, CA 91101.
1. Have a High-Impact,
Low Budget Website Now!
Jim Angus
jim@jimangus.com
www.museotech.net
323 895-0001
California Association of Museums
Wednesday, March 2, 9:30 am - 12:30 pm
Pasadena Public Library
Tuesday, March 1, 2011
2. Biography
Paleontologist, Marine Biologist, Molecular Biologist,
Museum Educator, Writer, Network Administrator, Web
Designer, Communication Director, Grant Writer, Grants
Manager, Health Science Writer, Technology Writer,
Plain Language Writer, Project Manager, Accessibility
Specialist, Technologist, Board Member, Exhibit
Designer, Multimedia Developer, Social Media Early
Adopter, Usability Analyst and presently...
Independent Museum Consultant
Tuesday, March 1, 2011
3. Today’s Agenda
Jim will deliver an overly technical lecture on technology
Jim will demonstrate how to inexpensively build a Web site
Jim will show you how to expand the reach and capacity of
your Web site
We’ll do some hands-on work depending on interests and
abilities
Tuesday, March 1, 2011
6. A collection of Interconnected
Documents Generally
Aggregated Under a Single
Domain Name
Tuesday, March 1, 2011
7. What do you need to set up
your own Web site?
A collection of documents
A domain name (e.g. google.com)
A place to store your documents (a host)
A communication plan
Tuesday, March 1, 2011
10. http://www.google.com
http: Hypertext Transfer Protocol
google.com: domain name
Tuesday, March 1, 2011
11. Hypertext Transfer Protocol
This is the method used to transfer documents from a
remote computer to your computer.
It runs on the Internet and uses the standard Internet
Protocol Suite (TCP/IP).
Tuesday, March 1, 2011
12. Domain Names
Domain names are hostnames that identify Internet
Protocol (IP) resources such as Web sites.
Domain names are managed by way of the Domain
Name System (DNS)
Tuesday, March 1, 2011
13. Domain Name System
Internet resources are identified by a numeric address
known as an IP Address.
DNS translates IP Addresses into easy to remember
and use Domain Names.
The Internet Corporation for Assigned Names and
Numbers (ICANN) manages the top-level domains.
A Domain Name Registrar is an organization with the
authority to manage the reservation of lower-level
domains.
Tuesday, March 1, 2011
14. Domain Name System
Internet resources are identified by a numeric address
known as an IP Address.
DNS translates IP Addresses into easy to remember
and use Domain Names.
The Internet Corporation for Assigned Names and
Numbers (ICANN) manages the top-level domains.
A Domain Name Registrar is an organization with the
authority to manage the reservation of lower-level
domains.
Tuesday, March 1, 2011
15. Domain Name System
Internet resources are identified by a numeric address
known as an IP Address.
DNS translates IP Addresses into easy to remember
and use Domain Names.
The Internet Corporation for Assigned Names and
Numbers (ICANN) manages the top-level domains.
A Domain Name Registrar is an organization with the
authority to manage the reservation of lower-level
domains.
Tuesday, March 1, 2011
16. Domain Name System
Internet resources are identified by a numeric address
known as an IP Address.
DNS translates IP Addresses into easy to remember
and use Domain Names.
The Internet Corporation for Assigned Names and
Numbers (ICANN) manages the top-level domains.
A Domain Name Registrar is an organization with the
authority to manage the reservation of lower-level
domains.
Tuesday, March 1, 2011
18. Why do you need to know
this?
You’re here because you have a limited budget.
Doing it yourself saves money.
Tuesday, March 1, 2011
19. What can you do yourself?
Obtain a custom domain from a registrar. The name
serves to identify you on the Web.
Find a company to host your documents.
Devise and implement a communication plan to help
you achieve your objectives.
Design and maintain your own Web site.
Identify third-party tools to meet your communication
objectives.
Tuesday, March 1, 2011
20. Getting a Domain Name
Choose a top-level domain.
Find a registrar and reserve your domain name.
Tuesday, March 1, 2011
21. Top Level Domains
By Country Code
By Business Function
Tuesday, March 1, 2011
22. Find a Registrar
ICANN-Accredited Registrars
http://www.icann.org/en/registrars/accredited-list.html
Tuesday, March 1, 2011
27. Mirror a Local Site
(Windows)
Best Windows Editors
Adobe Dreamweaver
Microsoft Expression Studio Web Pro
Tuesday, March 1, 2011
28. Mirror a Local Site
(Mac)
Best Mac Editors
Adobe Dreamweaver
iWeb
Tuesday, March 1, 2011
29. Mirror a Local Site
Choose a Host
Easy transfer between your computer and the host -
typically FTP, sFTP or WebDav
Web Hosting Reviews
Tuesday, March 1, 2011
30. Use an On-line Tool
Best Website Builder Software Reviews
Google Apps and Blogger
GoDaddy and Wordpress
Tuesday, March 1, 2011
31. Communication Plan
Know your messages
Know who your audiences are
Know what channels to use
Tuesday, March 1, 2011
32. Channels
Facebook
Twitter
Tuesday, March 1, 2011
33. Facebook
The Autry National Center
Tuesday, March 1, 2011
34. Facebook
The Huntington Library
Tuesday, March 1, 2011
35. Twitter
The Autry National Center
Tuesday, March 1, 2011
36. Twitter
The Huntington Library
Tuesday, March 1, 2011
38. Facebook and Twitter
Informal and Conversational
Direct Engagement with Audience
Immediate but Short Lived
Not Good for Presenting Content
Tuesday, March 1, 2011
39. Flickr
The Huntington Library
Tuesday, March 1, 2011
48. Blogs
Informal and Conversational
Direct Engagement with Audience
High Longevity
Great for Presenting Content
Forum for Curators and Writers
Tuesday, March 1, 2011
67. Social Networks
Good for Creating Communities
Good for Gathering Potential Members
Fun and Engaging
Good for Sharing Information
Tuesday, March 1, 2011
71. Wikis
Good for Creating Communities
Good for Content Development
Fast Editing of Shared Information
Can be Used as a Web Site Platform
Limited Graphic Design
Tuesday, March 1, 2011
72. Caveats
Your Graphic Design is Only as Good as Your Graphic
Designer
Setting up a Domain and Hosting Service is
Complicated
Don’t Lose Your Account IDs or Passwords
Create a Communication Plan
Don’t Over Extend - Social Media Efforts take Time
Tuesday, March 1, 2011
73. Have a High-Impact,
Low Budget Website Now!
Jim Angus
jim@jimangus.com
www.museotech.net
323 895-0001
California Association of Museums
Wednesday, March 2, 9:30 am - 12:30 pm
Pasadena Public Library
Tuesday, March 1, 2011