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Have a High-Impact,
        Low Budget Website Now!
        Jim Angus
        jim@jimangus.com
        www.museotech.net
        323 895-0001

        California Association of Museums
        Wednesday, March 2, 9:30 am - 12:30 pm
        Pasadena Public Library

Tuesday, March 1, 2011
Biography
            Paleontologist, Marine Biologist, Molecular Biologist,
            Museum Educator, Writer, Network Administrator, Web
            Designer, Communication Director, Grant Writer, Grants
            Manager, Health Science Writer, Technology Writer,
            Plain Language Writer, Project Manager, Accessibility
            Specialist, Technologist, Board Member, Exhibit
            Designer, Multimedia Developer, Social Media Early
            Adopter, Usability Analyst and presently...

                          Independent Museum Consultant

Tuesday, March 1, 2011
Today’s Agenda

         Jim will deliver an overly technical lecture on technology
         Jim will demonstrate how to inexpensively build a Web site
         Jim will show you how to expand the reach and capacity of
         your Web site
         We’ll do some hands-on work depending on interests and
         abilities




Tuesday, March 1, 2011
An Overly Technical Lecture




Tuesday, March 1, 2011
What is a Web Site?




Tuesday, March 1, 2011
A collection of Interconnected
         Documents Generally
      Aggregated Under a Single
             Domain Name


Tuesday, March 1, 2011
What do you need to set up
       your own Web site?

           A collection of documents
           A domain name (e.g. google.com)
           A place to store your documents (a host)
           A communication plan




Tuesday, March 1, 2011
What is a Web Site?




Tuesday, March 1, 2011
Tuesday, March 1, 2011
http://www.google.com

                         http: Hypertext Transfer Protocol
                         google.com: domain name




Tuesday, March 1, 2011
Hypertext Transfer Protocol


           This is the method used to transfer documents from a
           remote computer to your computer.
           It runs on the Internet and uses the standard Internet
           Protocol Suite (TCP/IP).




Tuesday, March 1, 2011
Domain Names


           Domain names are hostnames that identify Internet
           Protocol (IP) resources such as Web sites.
           Domain names are managed by way of the Domain
           Name System (DNS)




Tuesday, March 1, 2011
Domain Name System
           Internet resources are identified by a numeric address
           known as an IP Address.
           DNS translates IP Addresses into easy to remember
           and use Domain Names.
           The Internet Corporation for Assigned Names and
           Numbers (ICANN) manages the top-level domains.
           A Domain Name Registrar is an organization with the
           authority to manage the reservation of lower-level
           domains.

Tuesday, March 1, 2011
Domain Name System
           Internet resources are identified by a numeric address
           known as an IP Address.
           DNS translates IP Addresses into easy to remember
           and use Domain Names.
           The Internet Corporation for Assigned Names and
           Numbers (ICANN) manages the top-level domains.
           A Domain Name Registrar is an organization with the
           authority to manage the reservation of lower-level
           domains.

Tuesday, March 1, 2011
Domain Name System
           Internet resources are identified by a numeric address
           known as an IP Address.
           DNS translates IP Addresses into easy to remember
           and use Domain Names.
           The Internet Corporation for Assigned Names and
           Numbers (ICANN) manages the top-level domains.
           A Domain Name Registrar is an organization with the
           authority to manage the reservation of lower-level
           domains.

Tuesday, March 1, 2011
Domain Name System
           Internet resources are identified by a numeric address
           known as an IP Address.
           DNS translates IP Addresses into easy to remember
           and use Domain Names.
           The Internet Corporation for Assigned Names and
           Numbers (ICANN) manages the top-level domains.
           A Domain Name Registrar is an organization with the
           authority to manage the reservation of lower-level
           domains.

Tuesday, March 1, 2011
Tuesday, March 1, 2011
Why do you need to know
       this?


           You’re here because you have a limited budget.
           Doing it yourself saves money.




Tuesday, March 1, 2011
What can you do yourself?
           Obtain a custom domain from a registrar. The name
           serves to identify you on the Web.
           Find a company to host your documents.
           Devise and implement a communication plan to help
           you achieve your objectives.
           Design and maintain your own Web site.
           Identify third-party tools to meet your communication
           objectives.


Tuesday, March 1, 2011
Getting a Domain Name


           Choose a top-level domain.
           Find a registrar and reserve your domain name.




Tuesday, March 1, 2011
Top Level Domains




           By Country Code
           By Business Function




Tuesday, March 1, 2011
Find a Registrar


           ICANN-Accredited Registrars
           http://www.icann.org/en/registrars/accredited-list.html




Tuesday, March 1, 2011
Registrar Example



           Dotster




Tuesday, March 1, 2011
Activity



           Go to dotster.com and search for a domain name.




Tuesday, March 1, 2011
Web Hosting


           Decide on a strategy first...
           Choose carefully...




Tuesday, March 1, 2011
Web Hosting Strategies


           Mirroring a local site
           Use an online tool




Tuesday, March 1, 2011
Mirror a Local Site
                             (Windows)

           Best Windows Editors
           Adobe Dreamweaver
           Microsoft Expression Studio Web Pro




Tuesday, March 1, 2011
Mirror a Local Site
                                (Mac)

           Best Mac Editors
           Adobe Dreamweaver
           iWeb




Tuesday, March 1, 2011
Mirror a Local Site
                          Choose a Host

           Easy transfer between your computer and the host -
           typically FTP, sFTP or WebDav
           Web Hosting Reviews




Tuesday, March 1, 2011
Use an On-line Tool


           Best Website Builder Software Reviews
           Google Apps and Blogger
           GoDaddy and Wordpress




Tuesday, March 1, 2011
Communication Plan

              Know your messages
              Know who your audiences are
              Know what channels to use




Tuesday, March 1, 2011
Channels


           Facebook
           Twitter




Tuesday, March 1, 2011
Facebook
       The Autry National Center




Tuesday, March 1, 2011
Facebook
       The Huntington Library




Tuesday, March 1, 2011
Twitter
       The Autry National Center




Tuesday, March 1, 2011
Twitter
       The Huntington Library




Tuesday, March 1, 2011
Facebook and Twitter



                         ?
Tuesday, March 1, 2011
Facebook and Twitter

           Informal and Conversational
           Direct Engagement with Audience
           Immediate but Short Lived
           Not Good for Presenting Content




Tuesday, March 1, 2011
Flickr
        The Huntington Library




Tuesday, March 1, 2011
Flickr
        The Commons




Tuesday, March 1, 2011
YouTube
        The Huntington Library




Tuesday, March 1, 2011
YouTube
       The Autry National Center




Tuesday, March 1, 2011
Flickr and YouTube

             Informal and Conversational
             Direct Engagement with Audience
             High Longevity
             Great for Presenting Content




Tuesday, March 1, 2011
Flickr and YouTube




                         ?
Tuesday, March 1, 2011
Blogs
       The Autry National Center




Tuesday, March 1, 2011
Blogs
       The Huntington Library




Tuesday, March 1, 2011
Blogs




                         ?
Tuesday, March 1, 2011
Blogs
             Informal and Conversational
             Direct Engagement with Audience
             High Longevity
             Great for Presenting Content
             Forum for Curators and Writers




Tuesday, March 1, 2011
iTunes University
       The Huntington Library




Tuesday, March 1, 2011
iTunes University



                         ?
Tuesday, March 1, 2011
iTunes University
             High Longevity
             Formal
             Great for Presenting Content
             Forum for Curators
             Podcasts and Vodcasts




Tuesday, March 1, 2011
Stores
       The Huntington Library




Tuesday, March 1, 2011
Stores
        American Institute of
        Biological Sciences




Tuesday, March 1, 2011
Stores



                         ?
Tuesday, March 1, 2011
Stores

             e-commerce
             no need to maintain a store front
             order fulfillment assistance




Tuesday, March 1, 2011
E-Newsletter
       Japanese American Museum




Tuesday, March 1, 2011
E-Newsletter
         California State Military Museum




Tuesday, March 1, 2011
Event Registration
        American Institute of Architects




Tuesday, March 1, 2011
E-Newsletters and
                         Event Registration


                         ?
Tuesday, March 1, 2011
E-Newsletters and
                         Event Registration

             Immediate
             Cost Effective




Tuesday, March 1, 2011
Social Networks
       Museum of Modern Art




Tuesday, March 1, 2011
Social Networks
        Museum Education Roundtable




Tuesday, March 1, 2011
Tuesday, March 1, 2011
Social Networks
        MuseoTech.Net




Tuesday, March 1, 2011
Social Networks
       MER Board Alumni




Tuesday, March 1, 2011
Social Networks



                         ?
Tuesday, March 1, 2011
Social Networks

        Good for Creating Communities
        Good for Gathering Potential Members
        Fun and Engaging
        Good for Sharing Information




Tuesday, March 1, 2011
Wikis
       Mint Museum




Tuesday, March 1, 2011
Wikis
       MuseoTech




Tuesday, March 1, 2011
Wikis



                         ?
Tuesday, March 1, 2011
Wikis
        Good for Creating Communities
        Good for Content Development
        Fast Editing of Shared Information
        Can be Used as a Web Site Platform
        Limited Graphic Design




Tuesday, March 1, 2011
Caveats
           Your Graphic Design is Only as Good as Your Graphic
           Designer
           Setting up a Domain and Hosting Service is
           Complicated
           Don’t Lose Your Account IDs or Passwords
           Create a Communication Plan
           Don’t Over Extend - Social Media Efforts take Time



Tuesday, March 1, 2011
Have a High-Impact,
        Low Budget Website Now!
        Jim Angus
        jim@jimangus.com
        www.museotech.net
        323 895-0001

        California Association of Museums
        Wednesday, March 2, 9:30 am - 12:30 pm
        Pasadena Public Library

Tuesday, March 1, 2011

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High impact-websites

  • 1. Have a High-Impact, Low Budget Website Now! Jim Angus jim@jimangus.com www.museotech.net 323 895-0001 California Association of Museums Wednesday, March 2, 9:30 am - 12:30 pm Pasadena Public Library Tuesday, March 1, 2011
  • 2. Biography Paleontologist, Marine Biologist, Molecular Biologist, Museum Educator, Writer, Network Administrator, Web Designer, Communication Director, Grant Writer, Grants Manager, Health Science Writer, Technology Writer, Plain Language Writer, Project Manager, Accessibility Specialist, Technologist, Board Member, Exhibit Designer, Multimedia Developer, Social Media Early Adopter, Usability Analyst and presently... Independent Museum Consultant Tuesday, March 1, 2011
  • 3. Today’s Agenda Jim will deliver an overly technical lecture on technology Jim will demonstrate how to inexpensively build a Web site Jim will show you how to expand the reach and capacity of your Web site We’ll do some hands-on work depending on interests and abilities Tuesday, March 1, 2011
  • 4. An Overly Technical Lecture Tuesday, March 1, 2011
  • 5. What is a Web Site? Tuesday, March 1, 2011
  • 6. A collection of Interconnected Documents Generally Aggregated Under a Single Domain Name Tuesday, March 1, 2011
  • 7. What do you need to set up your own Web site? A collection of documents A domain name (e.g. google.com) A place to store your documents (a host) A communication plan Tuesday, March 1, 2011
  • 8. What is a Web Site? Tuesday, March 1, 2011
  • 10. http://www.google.com http: Hypertext Transfer Protocol google.com: domain name Tuesday, March 1, 2011
  • 11. Hypertext Transfer Protocol This is the method used to transfer documents from a remote computer to your computer. It runs on the Internet and uses the standard Internet Protocol Suite (TCP/IP). Tuesday, March 1, 2011
  • 12. Domain Names Domain names are hostnames that identify Internet Protocol (IP) resources such as Web sites. Domain names are managed by way of the Domain Name System (DNS) Tuesday, March 1, 2011
  • 13. Domain Name System Internet resources are identified by a numeric address known as an IP Address. DNS translates IP Addresses into easy to remember and use Domain Names. The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains. A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains. Tuesday, March 1, 2011
  • 14. Domain Name System Internet resources are identified by a numeric address known as an IP Address. DNS translates IP Addresses into easy to remember and use Domain Names. The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains. A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains. Tuesday, March 1, 2011
  • 15. Domain Name System Internet resources are identified by a numeric address known as an IP Address. DNS translates IP Addresses into easy to remember and use Domain Names. The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains. A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains. Tuesday, March 1, 2011
  • 16. Domain Name System Internet resources are identified by a numeric address known as an IP Address. DNS translates IP Addresses into easy to remember and use Domain Names. The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level domains. A Domain Name Registrar is an organization with the authority to manage the reservation of lower-level domains. Tuesday, March 1, 2011
  • 18. Why do you need to know this? You’re here because you have a limited budget. Doing it yourself saves money. Tuesday, March 1, 2011
  • 19. What can you do yourself? Obtain a custom domain from a registrar. The name serves to identify you on the Web. Find a company to host your documents. Devise and implement a communication plan to help you achieve your objectives. Design and maintain your own Web site. Identify third-party tools to meet your communication objectives. Tuesday, March 1, 2011
  • 20. Getting a Domain Name Choose a top-level domain. Find a registrar and reserve your domain name. Tuesday, March 1, 2011
  • 21. Top Level Domains By Country Code By Business Function Tuesday, March 1, 2011
  • 22. Find a Registrar ICANN-Accredited Registrars http://www.icann.org/en/registrars/accredited-list.html Tuesday, March 1, 2011
  • 23. Registrar Example Dotster Tuesday, March 1, 2011
  • 24. Activity Go to dotster.com and search for a domain name. Tuesday, March 1, 2011
  • 25. Web Hosting Decide on a strategy first... Choose carefully... Tuesday, March 1, 2011
  • 26. Web Hosting Strategies Mirroring a local site Use an online tool Tuesday, March 1, 2011
  • 27. Mirror a Local Site (Windows) Best Windows Editors Adobe Dreamweaver Microsoft Expression Studio Web Pro Tuesday, March 1, 2011
  • 28. Mirror a Local Site (Mac) Best Mac Editors Adobe Dreamweaver iWeb Tuesday, March 1, 2011
  • 29. Mirror a Local Site Choose a Host Easy transfer between your computer and the host - typically FTP, sFTP or WebDav Web Hosting Reviews Tuesday, March 1, 2011
  • 30. Use an On-line Tool Best Website Builder Software Reviews Google Apps and Blogger GoDaddy and Wordpress Tuesday, March 1, 2011
  • 31. Communication Plan Know your messages Know who your audiences are Know what channels to use Tuesday, March 1, 2011
  • 32. Channels Facebook Twitter Tuesday, March 1, 2011
  • 33. Facebook The Autry National Center Tuesday, March 1, 2011
  • 34. Facebook The Huntington Library Tuesday, March 1, 2011
  • 35. Twitter The Autry National Center Tuesday, March 1, 2011
  • 36. Twitter The Huntington Library Tuesday, March 1, 2011
  • 37. Facebook and Twitter ? Tuesday, March 1, 2011
  • 38. Facebook and Twitter Informal and Conversational Direct Engagement with Audience Immediate but Short Lived Not Good for Presenting Content Tuesday, March 1, 2011
  • 39. Flickr The Huntington Library Tuesday, March 1, 2011
  • 40. Flickr The Commons Tuesday, March 1, 2011
  • 41. YouTube The Huntington Library Tuesday, March 1, 2011
  • 42. YouTube The Autry National Center Tuesday, March 1, 2011
  • 43. Flickr and YouTube Informal and Conversational Direct Engagement with Audience High Longevity Great for Presenting Content Tuesday, March 1, 2011
  • 44. Flickr and YouTube ? Tuesday, March 1, 2011
  • 45. Blogs The Autry National Center Tuesday, March 1, 2011
  • 46. Blogs The Huntington Library Tuesday, March 1, 2011
  • 47. Blogs ? Tuesday, March 1, 2011
  • 48. Blogs Informal and Conversational Direct Engagement with Audience High Longevity Great for Presenting Content Forum for Curators and Writers Tuesday, March 1, 2011
  • 49. iTunes University The Huntington Library Tuesday, March 1, 2011
  • 50. iTunes University ? Tuesday, March 1, 2011
  • 51. iTunes University High Longevity Formal Great for Presenting Content Forum for Curators Podcasts and Vodcasts Tuesday, March 1, 2011
  • 52. Stores The Huntington Library Tuesday, March 1, 2011
  • 53. Stores American Institute of Biological Sciences Tuesday, March 1, 2011
  • 54. Stores ? Tuesday, March 1, 2011
  • 55. Stores e-commerce no need to maintain a store front order fulfillment assistance Tuesday, March 1, 2011
  • 56. E-Newsletter Japanese American Museum Tuesday, March 1, 2011
  • 57. E-Newsletter California State Military Museum Tuesday, March 1, 2011
  • 58. Event Registration American Institute of Architects Tuesday, March 1, 2011
  • 59. E-Newsletters and Event Registration ? Tuesday, March 1, 2011
  • 60. E-Newsletters and Event Registration Immediate Cost Effective Tuesday, March 1, 2011
  • 61. Social Networks Museum of Modern Art Tuesday, March 1, 2011
  • 62. Social Networks Museum Education Roundtable Tuesday, March 1, 2011
  • 64. Social Networks MuseoTech.Net Tuesday, March 1, 2011
  • 65. Social Networks MER Board Alumni Tuesday, March 1, 2011
  • 66. Social Networks ? Tuesday, March 1, 2011
  • 67. Social Networks Good for Creating Communities Good for Gathering Potential Members Fun and Engaging Good for Sharing Information Tuesday, March 1, 2011
  • 68. Wikis Mint Museum Tuesday, March 1, 2011
  • 69. Wikis MuseoTech Tuesday, March 1, 2011
  • 70. Wikis ? Tuesday, March 1, 2011
  • 71. Wikis Good for Creating Communities Good for Content Development Fast Editing of Shared Information Can be Used as a Web Site Platform Limited Graphic Design Tuesday, March 1, 2011
  • 72. Caveats Your Graphic Design is Only as Good as Your Graphic Designer Setting up a Domain and Hosting Service is Complicated Don’t Lose Your Account IDs or Passwords Create a Communication Plan Don’t Over Extend - Social Media Efforts take Time Tuesday, March 1, 2011
  • 73. Have a High-Impact, Low Budget Website Now! Jim Angus jim@jimangus.com www.museotech.net 323 895-0001 California Association of Museums Wednesday, March 2, 9:30 am - 12:30 pm Pasadena Public Library Tuesday, March 1, 2011