1. CASE STUDY ON PROCESS TRANSFORMATION
THROUGH BUSINESS INTELLIGENCE
DEPLOYMENTS
 PREPARED BY
40) YOGESH PAWAR
41) PANKAJ PRAJAPATI
 GUIDED BY
PROF. PARESH PATEL

2. BRIEF OF CASE STUDY
 BI refers to a variety of software applications used to
analyze an organization’s raw data and extract useful
from them
 BI tools, coupled with business process changes, can
have a significant impact on the bottom line
 Most companies don’t understand their business
processes well enough to determine how to improve
them
 Companies using BI to uncover flawed business
processes can more successfully compete against
companies using BI merely to monitor what’s
happening

3. HILLMAN GROUP
 CIO-Jim Honer Kamp
 Manufacturer & distributor of engraving
technologies & hard ware($380 million)
 BI is implemented to process & integrate
information
 The benefit of BI was not evident initially

4. AVENT
 CIO-Steve Phillips
 Computer systems,component & embedded
subsystems manufacturer
 Phillips rolled BI to 2000 sales people
 Avnet’s sales team is flexible & can adabt to
the information

5. Quaker Chemical
 CIO-Irving Tyler
 Used BI to manage account receivable
 It analyzed historical payment balance &
transaction of a customer
 With the help of BI collection manager no
longer had to keep track of information
manually

6. CASE STUDY SOLUTON
BUSINESS BENEFITS
AVNET
 Smarter identification of customer
 Improving the effectiveness of the sales team
 To keep track of customer
 Generate report on shipment

7. • QUAKER CHEMICAL
 They were able to improve account receivable
collection.
 Transforming from manual maintenance to
electronic maintenance

8. CHALLENGES
 Not immediately effective.
 Sharing of information
 Companies need to understand all activities
that make up a business process
 Training given to the employees will be
critical.

9. HOW TO OVERCOME
 CIOs a strong justification for working with
the business to study process
 Determine how these tool and the insights
they provide can support and improve them
 Know how things really happen day to day

10. EXAMPLE
 In Quaker chemical collection managers used
the company’s accounting system to identify
which accounts were overdue
 They had limited information about the
details of overdue balance
They had visibility only into glaring payment
problems
 Customer who hadn’t paid their bills at all in
60 days or more

11.  Couldn’t proactively identify which customer
were at risk for not paying in full
 To overcome account receivable,Quaker
chemical
Decided in early 2005 that sales people
needed to play a larger more formal role in
the collections process
 Had opportunities to speak with them more
often,
 More proactively and more
sympathetically about their outstanding
payments.

12. IMPORTANCE & BENEFIT
 It has provided quaker chemicals with better
competitive advantage.
 Quaker has benefitted through better cash
management after the implementation of BI
 Helps in data mining of accounts receivable
 Generate reports for specific purpose

13.  Extracts accounts receivable info from
transaction system
 Collection managers wouldn’t have to
collect information manually

14. LEVELS OF MANAGERIAL DECISION
MAKING

15. ATTRIBUTES OF INFORMATION
QUALITY
10-15

16. DECISION SUPPORT TRENDS

17. BUSINESS INTELLIGENCE
APPLICATION

18. THANK
YOU