Delivered at Casual Connect Europe 2016 The session will be about the f2p contracts and deals, different scenarios and different regions, what developers will expect from publishers, and what publishers expect from developers.

1. F2P Contractual Agreements 101
Mohammed Fahmi
CEO
Babil Games

2. Publisher – Developer
• Given the long-term nature of the relationship between the
developer and publisher in F2P scene, both parties need to ask
the right questions:
Publisher
Can I give this project the
resources it requires to be a
successful title?
Developer
Will I be able to support this
publisher equally? Or will I be
spread “too thin”?

3. Goal
• The goal of this session is to give you some information to better understand the business
between a publisher and a developer and how to reach successful cooperation.
• Generally speaking, developers tend to focus on how much money they can get
• Before reaching that point both sides have to consider many factors.
• Hint: $$$ should be last thing to consider
Developer Publisher
LF Will Get: XXXX$ USD LF Will Pay: XXXX$ USD
MG Will Get: XXXX$ USD MG Will Pay: XXXX$ USD
Rev Share: XX % Rev Share: XX %

4. Developer Concerns
• Are they a good publisher (reputation)
• What's their background (console, pc, mobile, f2p)
• When did they start
• Their successful titles
• How many titles
• How much they believe in our game
• What's their commitment for UA
• Their localization in house or outsourced
• More…..

5. Publisher Concerns
• Are they good developers (reputation)
• What's their technical expertise
• How much support can they provide (updates, features and bug fixing)
• Did they develop successful titles before
• How many publishers licensed this game or other games.
• What are the games KPIs
certain KPIs could be a great indicator of the game performance, and hence
its compatibility with other regions
 Example: Three kingdoms game changed theme and introduced to
western market as fantasy.

6. REV Share 1
Rev share is related to the LF or MG in the deal.
0
200000
400000
600000
800000
1000000
1200000
25% 30% 35% 40% 45% 50% REV Share
Developer
Publisher
$USD

7. REV Share 2
As any agreement, there are many scenarios for cooperation in a
revenue share model:
Starting by 50:50
• 50:50 + LF or MG or both
• The % and amounts are based on allot of factors related to who is
the publisher and who is the developer and which game.
• Example would be a top grossing game in USA going to Asian
market, or a new team trying to secure a publisher.

8. Terms & Legality
• An example of terms in contracts is the period of contract
Between 3 to 5 years with possibility of renewal
• Payment from publisher to developer should not take more than
1 to 2 months after sending financial reports.
• Termination Clauses: if the publisher does not deliver XX of
installs in the first year.
• Intellectual Property clarification: who owns what, for example
the publisher will hold the copyright to the localized content.

9. Thanks
Enjoy Casual Connect