Here is a list of key quotes and take-aways from Hubspot's Inbound 2014 Marketing Conference from thought leaders like Dharmesh Shah, Joe Pullizzi, Marcus Sheriden, Simon Sinek,Laura Fitton, Mitch Joel, Alexis Bradley & Ari Plaut

1. What I learned at Inbound 2014
Best Quotes and Take-Aways
Jessika Phillips
@jessikaphillips
@NOWMG
Jacquelyn Beckner
@jacquelynbeck08
www.nowmarketinggroup.com

2. -It’s not about you - Influence, Relationships
& Customer-Centric Growth
Laura Fitton @pistachio
“
It’s about picking
the right customers
for you; it’s about
them and their
needs and the
solutions you can
provide to fulfill
those needs.

3. -Why Leaders Eat Last
Simon Sinek @simonsinek
The responsibility
of leadership is not
to come up with all
the ideas but to
create an
environment in
which great ideas
can thrive.
“

4. -A Culture of Change
Mitch Joel @mitchjoel
Get comfortable
with being a little
uncomfortable -
The NEW battle isn’t
just with your
competitors, its all
those who can
provide value.
“

5. -Building & Maintaining an
Audience - Now & In the Future
Cindy Jeffers - CEO salon.com
@Cindy_Jeffers
Who are tomorrow’s
users… 18-24yr olds. Where
are they… They’re mobile!
They are the largest
contributors to online
content right now and if
we thought messages were
short and quick now, then
be prepared… they want
content faster and their
solutions ready at their
fingertips.
“

6. -I’m a marketer, how can
I justify marketing ROI?
Kim Walsh, @HubSpot
The biggest
challenge marketers
face is ROI, focus on
the return - not the
investment, show
your impact on lead
generation & map
your plan.
“

7. -5 Tools “Boring Industry”
Marketers Can Use
Dan Moyle @danmoyle
First, NEVER think of
your industry as
boring… Second,
helpful is the NEW sexy
- it isn’t about
dropping money and
being glamorous, it’s
being helpful and
earning trust and
building relationships.
“

8. -How Modern Marketers
Collaborate to Succeed
Matt Duffy, @MattDuff @LogMeIn “
In the ‘90s we engaged in
9K communications a
year… today it’s closer to
30K! Have we gotten more
efficient or are we wasting
time in unnecessary
meetings? Sr. executives
have an average of 17
meetings/week, 67% say
less than half have any
value. It’s time to
streamline our time.

9. -Prove your ROI
Alexis Bradley &
Ari Plaut @HubSpot
“
33% of B2B marketers
don’t even attempt to
measure the financial
impact of marketing…
Whaaat!! Analytics are
like shakira - they don’t
lie! If you are part of that
33% it’s time to start
showing your value and
those contributions you
bring to the table.

10. -SEO Tactics to Love &
Tactics to Leave
Rand Fishkin @randfish “
SEO is getting harder -
but that high barrier to
entry means greater
opportunity for those
who succeed.
We digital marketers
are too focused on
filling the bucket and
not enough with
plugging the holes.

11. -A Serious Look at Inbound
Success Today
Marcus Sheridan @TheSalesLion “
The businesses that
see themselves as
teachers and problem
solvers, and then take
the time to tell the
world what they
know, are going to
earn the most trust
and ultimately the
most business.

12. -Two Little Things that
Make all the Difference
Joe Pulizzi @JoePulizzi “
Write down
your goals and
read them
everyday.
Begin with the
end in mind.

13. Inbound 2014
Dharmesh Shah
@dharmesh @HubSpot
“
You can’t out-spend
the
giants, but you
can out-think,
out-teach and
out-help!
Ph: 877-380-6698
www.nowmarketinggroup.com

14. What I learned at Inbound 2014
Best Quotes and Take-Aways
Jessika Phillips
@jessikaphillips
@NOWMG
Jacquelyn Beckner
@jacquelynbeck08
www.nowmarketinggroup.com