1. Introducing the HITS Triathlon Series, a new race series designed for seasoned triathletes, as well
as first timers. All are invited to compete in the HITS Triathlon Series, from the beginner in the
Open and the Sprint, to the experienced triathlete in the Olympic, Half and Full, providing for the
first time, "A distance for everyone!TM" The HITS Triathlon Series offers sponsors the opportunity
to reinforce their brand image with a loyal audience of active, educated, affluent achievers and
influencers; enhance image awareness for services or products and increase sales. Our Sponsors
will receive customized integrated sponsorship marketing programs focused on brand objectives.
www.HITSTriathlonSeries.com
• Focused on Age Group Athletes The HITS Triathlon Series provides
• Introducing the new “OPEN” distance "A distance for everyone!TM"
• Experiences for the whole family Distance Swim Bike Run
• Uniquely features an event preview camp for Open 100m 3 miles 1 mile
participants and coaches
Sprint 750m 12 miles 3.1 miles
• Series Title Sponsorship
• Local Presenting Sponsorships Olympic 1,500m 24 miles 6.2 miles
• Official Exclusive Category Sponsorships Half 1.2 miles 56 miles 13.1 miles
• Signature events and branded on-course Full 2.4 miles 112 miles 26.2 miles
elements. For example…
– Athletes Welcome ‘Carbo-load’ dinner HITS Triathlon Series 2011-2012 Schedule
– Fitness Festival, Clinics and Orientation
Date Location
– Swim Entrance and Exit
– Bike Transition Zone December 3-4 (2011) Palm Springs, CA
– Distance Markers January 7-8 (2012) Naples, FL
– Official Photos February 18-19 Corpus Christi, TX
– Text Message LED Screens March 24-25 Ocala, FL
– Awards Ceremonies for each distance April 28-29 Marble Falls, TX
– Post Race Festival
May 12-13 Napa Valley, CA
– Branded Timing Chips
June 9-10 Hunter Mountain, NY
– Branded Participant Packet
– Branded Mylar Blankets July 28-29 Galena, IL
• Use of Marks August 25-26 Cable, WI
• Sponsors creatively integrated into all event September 22-23 Cooperstown, NY
marketing and communications October TBD Location TBD
– Online, Media and PR
November 10-11 Lake Havasu City, AZ
• Press Announcements
• Televised Finale December 1-2 Palm Springs, CA
Contact: John O’Keefe / Leverage Agency / (212) 752-2500 / johno@leverageagency.com