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Create a profile rich with key words that will attract others to your skills and expertise. Tips on areas of your profile that are important to business leaders seeking board members. The true value is keeping a fresh profile that showcases your talents and value in the boardroom
BOARD PROFILESCreating Visibility of Your Skills and InterestsEvent: 85 Broads ArizonaDate: April 9, 2013Presented By: Jamie Glass www.linkedin.com/in/jamieglass/
Validates expertise and experience Is a highly effective communications tool Acts as your “PR” agent Not the first place people go to find board members Is a place to share advice and your curriculum vitae Is best resource to connect with peers Is viewed, provides a downloadable CV and is often shared by those searching Affirmation on your ability to “help” others Most searchable bio for you, when fully optimized
CREATING MOST LINKEDIN VALUE Network – You are only as valuable as your depth of connections Inside Search and Research Key Words Matter “Crawled” by Search Engines Skills and Expertise drive Search 4x more likely to be found by skills and expertise terms Marketing Tool (Billboard) Testimonials and Reference
LINKEDIN DO’S AND DON’TS Do: Grow your network Do: Respond to messages and requests Do: Have a call to action Do: Use all areas on your profile Skills and expertise Education Groups Organizations Companies linked and follow Don’t: Open to all – LION unless you sell to LinkedIn users Don’t: Use symbols and gimmicks to attract
PROFILE MUST DO’S ON LINKEDIN Professional Headshot – Must have an image! Headline - 10 Words: Who, What, Why (no symbols) Call to Action – How to reach you, complete contact information Secure vanity URL
MUST DO ON LINKEDIN Background Summary – Sales pitch, history, highlights and stand out features Board Experience Board of Directors (Corporate Governance) Board of Advisors Non-Profit Board Member Association Board Member Experience - Company, including board experience, advisory groups and non-profits, key word rich Professional Activities and Organizations
• Obvious High Profile Investor• For everyone else, this has no value for search• Shows an over- extended board member
• Great profile for an active, desirable board member that cares about company association and put effort into detailing profile• Valuable for search with key word rich descriptions• Shows potential Board Member for Non-Profits, Advisory, Corporate Governance Boards
BOARD PROFILE CHECKLIST Professional Image Headline that Highlights Your Expertise Experience including current and past board roles Advisor, Board of Advisors Director, Board of Directors (Chair, Committee) Member, Non-Profit Board (Committee) Key Words in Summary and Experience Board, Governance, Compliance, Sarbanes-Oxley, Audit, Strategic Planning, Risk Management, Quality, Six-Sigma, Reporting, Contracting, Government Relationships, Global, Negotiation, C-Suite, Leadership, Executive, Evaluation, Industries and Functional: IT, HR, Marketing, Sales, Finance, Service, R&D, Operations, Legal Call to Action with Current Contact Info Vanity URL 50 Skills and Expertise
RESOURCES 85Broads NACD Directory Registry $395 BoardSource.org BoardConnect – LinkedIn 2020 Women on Boards Executive-Level Peer and Professional Group Volunteer for Non-Profit Boards to Network Network with Board Members Online resources: http://www.directorsandboards.com https://www.boardmember.com/