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Shoe Shine Boys Small Business Idea
1.
2. Our small business idea is about shoes shining & polishing shoes .
We give 2 different kinds of services e.g. standard & premium.
It takes around 5-10 minutes polishing your shoes, depending on
what service you use.
Our services will take place in college street and Debden tube
station too.
3. First step: Clean the Leather
Second step: Use a Leather Dye
Third step: Use a Leather Lotion
Fourth step: Polish the shoes
Fifth step: Buff the Shoes
4.
5. MARKET RESEARCH
What is your Gender?
Male
Female
We surveyed the Male, Female
in the college and this is our
results
6. 0
2
4
6
8
10
12
14
Under 16 16-17 18-30 31-39 40-49 50-64 65 over
N
u
m
b
e
r
o
f
p
e
o
p
l
e
Age
What is your Age?
We surveyed a range of age groups but the most people
we surveyed were 16-17.
7. 0 5 10 15 20 25 30
Yes
No
Would you consider using a Shoe Shine
Service?
This graph shows us that most people are willing to use
Shoe Shine Service.
8. 0
5
10
15
20
Mon- Fi
Weekend
Any Day
Period of Time
When would you prefer to use this service?
This graph shows that most people would like to get their shoe service on a weekday
9. 0
5
10
15
Spring Summer Winter
Terms
When would you want this service avaible?
The most popular season is summer, so
we will be having more people working in
the summer and less in other season.
10. 0
2
4
6
8
10
Two puinds Two pounds
fifty
Three poundsThree pounds
fifty
Four pounds Four pounds
fifty
Five pounds
N
u
m
b
e
r
o
f
p
e
o
p
l
e
Amount of money
How much would you be willing to pay?
This graph is showing us that most people are willing to
pay either £2 or £3 so we will stick to £3 as we will make
more money out of it and the customers seem to think
that £3 is a reasonable price.
11. 13
14
15
16
Standard-Clean and polish Premium (£2 extra)-
Clean, leather dye, leather
lotion, polish,buff
Which service would you prefer?
The graph shows us that both services were very popular so
we would provide both.
12. TARGET MARKET
Our target audience for our shoe shine service will be aiming at
the staff and students in the college also Debden train station so we
can get the customers in the morning.
13. 10 x brushes
2 x packs of rubber gloves
3 x chairs
1 x footstall
Leather lotion & leather dye
Lint Cloths
Polish(black, dark tan, medium tan, light tan, neutral & whitener)
14. SOURCES OF FINANCE
We will set up our business by taking some savings from our bank
account .
The budget we are looking for is roughly £65.00 as with this
money we need to invest on the equipment we need to set up the
business.
16. Standard : Only £3
• Clean
• Polish
Premium : Only £5
• Clean
• Use leather Dye
• Use leather lotion
• Polish buff
• Final buff
We charge £3 for standard shine because we asked people in our questionnaire
what they felt would be a suitable price and £3 was reasonable for a standard
shine.
£5 for premium because thats how much people said they would pay for it.
17. Shine bright like a diamond!!
If you want to get your shoes shined you can have standard shine or the premium
shine.
The standard shine consists of:
•Clean leather and polish
£5 for premium shine! £3 for standard!
The premium shine consists of:
•Clean leather
•Leather dye
•Polish buff
•Final buff
Our services will take place in street college
and Debden tube station too
18. WHERE WILL WE
ADVERTISE THE FLYER?
We will promote our flyer in Epping Forest college and the Debden
High Street. You will be able to see our flyer hanging up on the wall
around the college, it will also be on the college website, t.v screens.
Our flyer will say when and where abouts, what we do, how much we
charge, what day’s we are working and information on what we offer.
We are usually working weekdays from 8-10 in the morning and 5-6 in
the evenings.
