1. Confirmed Call Back Leads (CCL’s)
April, 2013

2. Need to get our key message into the market with
efficiency, impact and clarity
Page 2
What Are Your Biggest Needs: Pipeline Velocity
Need increased number of qualified sales opportunities
who want a call right now
Especially new product launches and new marketing
initiatives

3. Assure that your message is being delivered via phone
Page 3
Designed For Effectiveness
Provide your inside sales team with leads who want a call
back to learn more Leads that have requested a call back
Only your most important decision makers will receive
your message – no waste guaranteed

4. • Messaging is Key: We work with you to develop
call protocol that highlights your competitive
advantage, educates potential buyers .
Page 4
Confirmed Call Back Leads (CCLs) start with pulling a target list
tailored to your exacting specifications: title, company size and industry
• Results: We hand off leads to your inside sales
team with unmistakable call to action: “Request
for a follow up call”
• Call Center Training. We put our call center team
through rigorous training ensure quality

5. Optimizing the lead quality starts before
the campaign even begins. This value is
generated from:
Lead Optimization
Process:
• Training phone operators/account
managers
• Sourcing data from trusted sources
• Low-volume script testing
• Message refinement

6. Page 6
• Break-through overall marketplace noise
Measureable pipeline velocity and lead-to-sales results
• Deliver qualified leads who have explicitly
agreed to a follow-up call from your inside
sales team
• Quickly ramp awareness and consideration of
your product/service
• Your messaging is directed at highly targeted
list of your best prospects
The key benefits of CCL’s
Include: