Jessica J. Peterson, Ph.D.

Greater Chicago Area United States

Director of Digital Strategy and UX

Technology / Software / Internet

Working to make health insurance easier to understand, buy, and use for America's uninsured. Defining digital customer experience strategy across web, mobile, call center, and marketing campaigns. Building and motivating a top-flight team of UX researchers, designers, and developers. Created a proof of concept using Lean UX principles to demonstrate a unique approach to insurance plan recommendations (decision support) for shoppers. Championing a consistent and useful cross-channel customer experience (web, mobile, offline, phone, etc.) to all business units. Establishing user-centered design best practices to build a customer-centric product engineering culture.