Managing And Motivating For Marketing

Managing and motivating for marketing - an overview PART 1 ,[object Object],[object Object],[object Object]

Franco Azzopardi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Jakob Kegel ,[object Object],[object Object],[object Object],[object Object],[object Object]

Today's agenda ,[object Object]

Challenge assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

But where is the human element? ,[object Object],[object Object]

Business is not just about numbers! ,[object Object],[object Object]

What is the ultimate scope of management? ,[object Object],[object Object]

Investment-Consumption Consumption Investment Income line New Income Line

What are our assets? ,[object Object],[object Object]

Knowledge worker productivity ,[object Object],[object Object]

Lessons from soccer... ,[object Object]

What's a PSF? ,[object Object]

Definition ,[object Object],[object Object]

Drucker’s foresight ,[object Object],[object Object]

Which are your markets? ,[object Object],[object Object],[object Object],[object Object]

How does a PSF compete? ,[object Object]

What is Marketing? ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Guerrilla Marketing: [Jay Conrad Levinson who invented Marlboro Country suggests in his book Guerrilla Marketing]

4P or 7P? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Complex? ,[object Object],[object Object]

That was the background ,[object Object]

Culture & Communication ,[object Object],[object Object]

The traditional PSF paradigm ,[object Object],[object Object],[object Object]

The traditional PSF paradigm ,[object Object],[object Object],[object Object],[object Object]

You don't sell time ,[object Object],[object Object],[object Object]

The emerging paradigm ,[object Object],[object Object],[object Object],[object Object],[object Object]

Measure what counts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to treat staff ,[object Object],[object Object]

Starbucks ,[object Object],[object Object]

Shared vision, mission & values ,[object Object],[object Object],[object Object],[object Object]

How to hire ,[object Object],[object Object]

How to evaluate staff ,[object Object],[object Object],[object Object]

Let them chat! ,[object Object],[object Object]

Park your brains at the door dude!!! ,[object Object],[object Object],[object Object]

Set Goals ,[object Object],[object Object],[object Object],[object Object]

Per aspera... ,[object Object],[object Object],[object Object],[object Object]

Managing and motivating for marketing - a technology perspective PART 2 ,[object Object],[object Object],[object Object]

Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What does this mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Globalization ,[object Object]

Future ,[object Object],[object Object],[object Object],[object Object]

Globalization continues ,[object Object],[object Object]

Creating enough value? ,[object Object]

What can be outsourced? ,[object Object],[object Object],[object Object]

What does this mean? ,[object Object],[object Object]

Technology & a large chunk of imagination

Your web site ,[object Object],[object Object],[object Object]

5 steps to heaven ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Measure, measure, measure ,[object Object],[object Object],[object Object],[object Object],[object Object]

Repetitio est mater studiorum ,[object Object],[object Object],[object Object],“ Repetition is the mother of studies/learning”

[object Object],[object Object]

Thank you ,[object Object],[object Object],[object Object],[object Object]

Managing And Motivating For Marketing

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