1. Search Engine Optimization
Learn to rank higher on search engines like Google, Yahoo, and Bing!
Find out more about Ajax Union‘s services at:
www.ajaxunion.com

2. Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Linkedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444

3. Joe Apfelbaum – Internet Marketing Guru
Friend Joe on Facebook:
facebook.com/joeapfelbaum
Follow Joe on Twitter:
@joeapfelbaum
Connect With Joe on Linkedin:
http://www.linkedin.com/in/joeapfelbaum

4. Your customers are online.
…But can they find you?
97%
of consumers research products online before buying
Source: BIA/Kelsey Group, User View Wave VII, May 2010

5. Today We Will Discuss…
• What is SEO?
• Defining your plan: Research. Create. Measure.
• Optimizing Your Content
• SEO Do’s and Don’t’s
• Google Analytics and SEO
• Special Bonus for tonight’s workshop attendees!
• Q&A with Joe Apfelbaum

6. Define your SEO goals
• Research
• Create
• Measure

7. What is SEO?

8. What is SEO?
SEO is the process of affecting the
visibility of a website or a web
page in a search engine’s "natural"
or un-paid search results.

9. Organic results on a search results page
Organic Results
6

10. The anatomy of a search results page
Ads (Google AdWords)

11. The anatomy of a search results page
Local Results
(Places Pages)

12. SEO Can Help Your Business Grow
SEO Stands for Search Engine Optimization.
• Makes Your Website Come Up In Search Engines
• Helps Your Business Be Seen Online
• Gives You Credibility On The Internet
• Allows you to get leads and make sales
• There is no secret to SEO
• Anyone can do it!

13. Keyword Research
What Keywords Do You
Want To Rank For?

14. Optimizing Your Content

15. Optimizing your content: Title Tags
The title element of a web page is meant to be an accurate and concise
description of a page's content.
Tips for optimizing your title tags:
1) Be concise: 70 characters max will show up in search results
2) Use important keywords
3) Write a relevant description

16. Optimizing your content: Meta Description

17. Optimizing your content: Link Building
Your Goal Should Be To:
Identify A Good Link Target:
1) Send valuable traffic to your website • Start blogging
2) Tell the search engines your site is an authority • Post in forums
• Get listed in directories

18. On Site SEO VS Off Site SEO
On Site Off Site
SEO that can be done on your SEO-based marketing that is
site without exterior elements. done outside your site.
• Title tags and meta tags •Back-linking or inbound linking
• H1 tags •Article directory submissions
• Graphic alt text •Commenting on related sites,
• Layout and design elements forums and blogs
• On-site articles/blogs •Social network marketing
• Keyword density •SEO-friendly directory
• Keyword-formatted URLs participation
• Fresh content •Press releases
• Indexing •Optimized video submissions
• Internal linking •Keyword analysis
• XML Sitemap •RSS Feeds
• Robots.txt file •Posting on Q&A sites
•Trackbacks

19. SEO Do’s and Dont’s

20. What to do with SEO:
Helping Google, Yahoo, and Bing find your website
• Use keywords in text.
• Keep content fresh. Blogs are great!
• Earn links from other sites, treat them like gold.
• Drive traffic to your site, make content linkable.
• Use a Google Sitemap - ask your webmaster for
help!

21. What NOT to do with SEO:
Avoid SEO scams and tricks – it won’t work.
• Don’t stuff keywords into text
• Don’t use hidden content
• Don’t purchase any links
• Don’t duplicate content.
• Don't be sneaky: show Google what humans see.
• Don’t rush it. SEO takes a long time!

22. Google Analytics and SEO

23. Google Analytics
Optimizing your website is vital. You want every visit to give you the best
opportunity to make the sale!
Missed Opportunities
Website Visitors Who Did Not Become Customers
Conversion rates are typically in the low single digits, approximately 2%.

24. Google Analytics
Providing Answers to Difficult Questions
Where are my visitors
coming from?
What keywords did they use
to get there?
Am I creating
effective content?
Where are visitors
abandoning my shopping
cart? Why?
How can I improve
site interaction?
www.google.com/services/smallbusiness
26

25. Visitors overview

26. Search engines and keywords

27. Analytics Intelligence
This feature is called Analytics Intelligence. It constantly monitors your
website's traffic. Anytime something significant happens, it adds an
automatic alert in your Intelligence reports.

28. RECAP

29. Quick Recap
• What is SEO?
• Keyword Research
• Optimizing Your Content
• Do’s and Dont’s with SEO
• Google Analytics and SEO
• What will you be doing?!

30. SPECIAL BONUS!

31. SEO WEBINAR
Join Joe Apfelbaum for a free, follow-up webinar on Search Engine Optimization!
WHEN: Friday 12/21, 11 a.m. - 11:30 a.m. EST
HOW: Register for this complimentary webinar
through the email you receive directly after
tonight’s seminar!
WHY: It’ll give you the chance to hone in on
those SEO strategies and take a closer look at
business optimization techniques!
For more webinars, visit
www.ajaxunion.com/webinar

32. RankZen Tool
Ajax Union Has Developed A Keyword Tracking Tool
Check it out FREE: www.RankZen.com
RankZen will:
• Help you identify which keywords you should be tracking
• Allow you to track and save your domain
• Report to you what position your URL is holding
• Highlight your organic competitors, and much more!

33. Thank you!
Find out more about Ajax Union: www.ajaxunion.com
What Strategies Are YOU
Going to Impliment TODAY?

34. 15-Minute Q & A