How Cool Brands Stay Hot @ the Nordic Media Festival
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Check out the How Cool Brands Stay Hot presentation of Joeri Van den Bergh at the Nordic Media Festival in Oslo (Norway).
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How Cool Brands Stay Hot @ the Nordic Media Festival
- 1. Good Morning Bergen Follow me: @joeri_insites
- 18. #146
- 19. //Template 1 • Tekst 80% of under 25s: 2nd screen
- 23. Source: InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and China.
- 26. R2=.57 R2=.62 R2=.74 InSites Consulting Brand Model tested by path analysis
- 28. Real //Template 1 • Tekst Insert movie Adidas
- 30. Real
- 34. Real
- 38. QUESTION: WHAT IS the most credible information sources to decide whether a jeans brand is appropriate for you? Source: InSites Consulting BENELUX study for LEVI’s Europe 2008
- 42. How social media could be more social 1. Read instead of write 2. Ask for input (rather than wait) 3. People (staff) instead of company
- 45. Real ①Stay true to your roots, but don’t shout //Template 1 • Tekst ②Warm is the new cool ①Be open and respectful, listen (like friends)
- 49. Unique //Uniqueness by stealing from other industries //Template 1 • Tekst
- 54. Unique //Template 1 ①Sustain your unique proposition & style • Tekst ①Collaborating > co-creating creates uniqueness ①Adapt Unique Proposition to evolutions in the market environment
- 57. Happy
- 61. Happy
- 62. // I WILL NEVER FORGET THE DAY… Happy Extreme experience (e.g. skydiving, mount climbing) When I was dumped by my partner Graduated Meeting the love of my life Becoming a sport Surprise Death of a person champion N = 40 close to me Happiness Anger My first kiss N = 156 N = 13 Got my driving license When I got in a fight Fear Disgust N = 30 N = 14 New school Sadnes Discovered I had no s real friends when I N = 93 Moved needed them most Encountered aggression Was diagnosed Being dumped by my with a serious boy/girl friend Parents got illness divorced Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India, and China.
- 63. Happy
- 74. Happy //Template 1 ①Deliver gratifications = challenges • Tekst ①Don’t use negative emotions ①Engage your audience personally AND socially: your programming is just a means! EVERYONE LIKES HAPPY ENDINGS