A presentation about the Paws for a Moment of Silence Fundraising Campaign for Athens-Area Humane Society.

1. Innovation Challenge #1
Ellie Clifford, Joseph Tripp and Heather Luyk
February 26, 2013

2. The Idea
 Paws for a Moment of Silence
 A fundraiser incorporating participation fees,
sponsorships, and a silent auction
 Participants pledge a vow of silence for the cause
 Promote awareness and an end to animal cruelty and
mistreatment in Athens
 Incorporated green stickers and Post-It notes
 Green stickers were used as the logo.
 Post-It notes were used by the participants to communicate and
inform people why they were silent

4. Post-It Notes

5. Development
 Innovation Challenge Revealed
 Narrowed down objects based on possible uses
 Developed several ideas for each object
 Met the following week to share ideas of what objects we wanted and how we
wanted to use them
 Brainstorming Meeting at Walker’s Coffee & Pub
 Focused on a cause instead of the objects
 Selected Post-It notes and stickers
 Thought of the use of each object and how to incorporate them into the idea
 Selected a local organization to support
 Used a group member’s connection to work with Athens Area Humane Society
 Established $500 fundraising goal

6. Implementation
 Plan of Action
 Delegated responsibilities based on knowledge and resources
 Worked individually and as a group to complete tasks
 Considered cost of advertising and marketing
 Incorporated internet resources and social networking
 Used Facebook as main website and online presence
 Created an online application for participants using Google Drive
 Application included instructions and participant contract

7. Implementation
 Plan of Action (continued)
 Designed posters and marketing material to promote the fundraising
event
 Distributed to local pet-focused businesses and dog parks
 Developed a schedule and goals.
 Application and Facebook Release Date: Friday, February 15, 2013
 https://www.facebook.com/PawsForAMomentOfSilence
 http://bitly.com/pawsforsilenceapp
 Distribute marketing material: Saturday, February 16, 2013
 Event Date: Friday, February 22, 2013

8.  Online Application
 Info Collected:
 Name
 Email Address
 Phone Number
 Pledge Time Amount
 Fundraising Goal
 Quote for Facebook via Post It note
 Completed Application
 Completed application receives instructions to
download application documents
 Application Documents
 Letter to Participant
 Instruction Page
 Entry Fee Form and Contract
 Participant Card
 Sponsorship Ledger
 Sponsor Letter

9. Application Documents

10. Project Reflection
 Quality of Execution
 Worked well as a team
 Engaged and discussed all ideas presented by group members
 Kept in constant contact throughout the challenge
 All team members followed through on their responsibilities
 Open communication of group members’ abilities and expectations
 Time Management
 Frequent Group Meetings
 Gave time to complete delegated tasks in a timely manner

11. Project Reflection
 Supportive Factors
 Support of Athens Area Humane Society
 Allowed use of mailing address and name
 Supportive and positive group dynamics
 Utilized individual and group strengths
 Use of free social media and online resources
 Well-developed goals and project outline
 Encouraging sponsor participation
 Support of local businesses
 Support of friends, family, coworkers, etc.
 Did not require a physical location host the event

12. Project Reflection
 Inhibiting Factors
 Time Constraints
 Athens Area Humane Society approval
 Had to identify our fundraiser was not hosted by Athens Area
Humane Society before the fundraiser went public.
 Lack of legitimacy
Not operating as an actual Nonprofit
No 501(c)(3) status
 Not tax deductable
No central location

13. Project Reflection
 Successes
 Exceeded fundraising goal of $500
 Supportive and positive feedback from sponsors
 Raised funds outside of Clarke County area
 Use of logo in marketing and branding
 Failures
 Participant Recruitment
 Marketing materials and flyers
 Silent auction not a part of original plan
 No outside sponsors (except from family, friends, etc.)

14. Project Reflection
 Lessons Learned
 Did not plan to incorporate businesses until day of event
 Silent Auction
 In-kind donations
 Lack of participation in pledge of silence
 More support from sponsorships
 Difficulty distributing materials (Post-Its and Stickers) to
participants
 Need more time promoting event and recruiting participants

15. Outcome
 Followers on Facebook: 49 people
 Reach of Facebook Posts: 775 people
 Potential adoption of event structure by Athens
Area Humane Society
 Raised awareness of cause and organization
 Mutually beneficial to supportive businesses
 “Ike&Jane” via Silent Auction

16. Outcome
 Number of Participants: 4
 Number of Sponsors: 21
 Total Hours Silent: 34.2 hours
 Amount Raised after costs: $607.84
 Cost of Marketing Materials: $20.16
 In-kind donation: $15.00 (Ike and Jane)

17. Questions?