The document discusses seductive design and how to create engaging user experiences. It suggests that experience design is like building rollercoasters to provide anticipation, excitement and fun through interaction and feedback. While there is no perfect experience yet, the document encourages designing more experiences that reward users and are hackable and personalized.

1. @johannesippen
Web Fatale
Seductive Design or: How to build roller coasters.

2. 1.000.000.000 Websites

3. How to stand out?

4. Hello.

5. Aside Magazine

6. Graphical Cooking

7. Seductive Design

8. Read me!!
webfatale.com

9. But wait, isn’t this
User Experience Design?

10. Really?

11. That’s Ketchup

12. WTF
shittyuiuxanalogies.tumblr.com

13. But wait, isn’t this
User Experience Design?

15. newvalues.com

16. https://www.youtube.com/watch?v=h_lcZcBcQ0o

17. http://www.ranker.com/list/funny-rollercoaster-pics/ariel-kana

18. That’s an Experience

19. Anticipation Reflection
ExperienceExcitement
Time

20. Experience = Seduction?

21. Fun

22. Interaction & Feedback

23. https://www.youtube.com/watch?v=Q8TXgCzxEnw

24. https://www.youtube.com/watch?v=IYyRpZglZP4

25. Curiosity

27. Personality

28. http://authenticweather.com/

29. But there’s even more.

30. Let them touch you.

31. holzconnection.de

33. Make yourself hackable

35. Reward

36. https://www.youtube.com/watch?v=lHdWROjCxLE

37. http://littlebigdetails.com/post/42354695999/foursquare-shows-a-thank-you-message-on-your

38. There’s no perfect
Experience yet

39. You can build it.

40. Build more
Roller Coasters