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Where Do  Education and Marketing  Meet? ,[object Object],[object Object],[object Object],[object Object]
What is Whyville?   online virtual environment for kids  since 1999
Who are Whyvillians? ,[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],Why a Getty Museum on Whyville?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ArtSets
Getty Art Treasure Hunt
 
[object Object],[object Object],A problem
Focused Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Traffic = Eyeballs Tears , Man Ray, 1930–1932.  © Man Ray Trust ARS-ADAGP
2 Sets of Traffic ,[object Object],[object Object]
Fitting Square Pegs into Circles ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What does it all mean? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Getty Museum vs. WASA ,[object Object],[object Object],[object Object],[object Object]
We got Eyeballs ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Track the Sharing of Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traffic Statistics - Lessons ,[object Object],[object Object],[object Object],[object Object]
Measuring Learning = Brains Did we convert eyeballs into brains?
Measuring attitudes and learning ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Focus Group
1) Have you been to the Getty Museum on Whyville?  2) After seeing the Getty on Whyville, do you like museums more or less?  3) Have you been to a real museum this summer?  4) Did the Getty Museum on Whyville make you like art more?  5) Have you played ArtSets or the Art Treasure Hunt?  6) Where is the real Getty Museum?  7) Have you visited the Getty web site?  Poll Questions
“ Getty Art Hour” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Poll Questions XWhyDivaX: bridge in america!!!  gold837: brooklyn bridge  evilworm: isnt it the uh golden gate bridge  tokyo1: This is the brooklyn bridge  Actingup9: yes on artsets  XWhyDivaX : roman plate thing  holiday50 : Black Fihure KYlix  Sugar7000 : on the treasure hunt  biddygurl : Treasure hunt, round four I think?  Rose775  : Greece?  holiday50 : That one took me hours to find
Trick question: Have you seen this?   XWhyDivaX : thought i havent seen it before...  Sugar7000 : person  minerals : its a painting of a women  123kw: Painting of a person  minerals : with a sword  Girlfreak: but don't know what it is i just know it's a painting 2  supercow9 : PORTRAIT OF A HALBERDIER!
Focus Group Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Learning
Role of the Social ,[object Object],[object Object],[object Object],[object Object],[object Object]
Role of the Social ,[object Object],[object Object],[object Object],[object Object]
Survey ,[object Object],[object Object],[object Object],[object Object],[object Object]
Longitudinal Kluge ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success? ,[object Object],[object Object],[object Object]
Insignificant Change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
?
Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unexpected outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.getty.edu/museum/research/metrics_evaluations/downloads/whyville_assessment_2007.pdf

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Evaluating Getty content on Whyville

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  • 3. What is Whyville? online virtual environment for kids since 1999
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  • 13. Measuring Traffic = Eyeballs Tears , Man Ray, 1930–1932. © Man Ray Trust ARS-ADAGP
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  • 32. Measuring Learning = Brains Did we convert eyeballs into brains?
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  • 38. 1) Have you been to the Getty Museum on Whyville? 2) After seeing the Getty on Whyville, do you like museums more or less? 3) Have you been to a real museum this summer? 4) Did the Getty Museum on Whyville make you like art more? 5) Have you played ArtSets or the Art Treasure Hunt? 6) Where is the real Getty Museum? 7) Have you visited the Getty web site? Poll Questions
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  • 40. Poll Questions XWhyDivaX: bridge in america!!! gold837: brooklyn bridge evilworm: isnt it the uh golden gate bridge tokyo1: This is the brooklyn bridge Actingup9: yes on artsets XWhyDivaX : roman plate thing holiday50 : Black Fihure KYlix Sugar7000 : on the treasure hunt biddygurl : Treasure hunt, round four I think? Rose775 : Greece? holiday50 : That one took me hours to find
  • 41. Trick question: Have you seen this? XWhyDivaX : thought i havent seen it before... Sugar7000 : person minerals : its a painting of a women 123kw: Painting of a person minerals : with a sword Girlfreak: but don't know what it is i just know it's a painting 2 supercow9 : PORTRAIT OF A HALBERDIER!
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Notas del editor

  1. 2005/06 data from a project launched in 2004. Thoughts in retrospect about measuring impact that may help evaluate projects on third-party social networking sites that didn’t even exist back then.