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COULD THE NEXT GOOGLE COME FROM LATIN AMERICA?

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presentation given at the SELA 2010 conference

Publicado en: Tecnología
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COULD THE NEXT GOOGLE COME FROM LATIN AMERICA?

  1. 1. COULD THE NEXT GOOGLE COME FROM LATIN AMERICA?
  2. 2. “NO FU****G WAY!” -they say
  3. 3. WHY NOT?
  4. 4. WHAT MADE GOOGLE POSSIBLE?
  5. 5. The Ecosystem - This is the official story
  6. 6. Two Guys and a Computer (or not even) This is what lies at the core Google Yahoo! Facebook Twitter wireframe
  7. 7. What Did it Take to Build Google? Food $1,000 A roof over Sergey and Larry’s head $1,500 Access to the Univ. computers and Internet connection $0 The PageRank Algorithm PRICELESS!
  8. 8. PageRank Algorithm = A Better Idea PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)) where, PR(A) is the PageRank of page A, PR(Ti) is the PageRank of pages Ti which link to page A, C(Ti) is the number of outbound links on page Ti and d is a damping factor which can be set between 0 and 1.
  9. 9. BTW, it’s not really priceless... $180B Market Cap
  10. 10. There is no Structural Reason Why Those Two Guys With a Computer Cannot Come From LatAm Software Aerospace (little capital requirement to (high capital requirement to acquire skills) acquire skills) Skills Farming Mining Capital Examples of Industries by Capital and Skilled Labor Requirements
  11. 11. Music is a Good Example of an Industry with High Skill Requirements that are Cheap to Acquire Shakira,Shakira He didn’t even had to translate his songs Examples of LatAm skills “developed” locally and distributed globally
  12. 12. SO WHY DON’T WE “JUST DO IT”?
  13. 13. TOP 6 LAME EXCUSES
  14. 14. Excuse #1 “Latin America has a small internal market”
  15. 15. Software Does Not Require Domestic Demand Develop Locally for a Global Market (distribution channels are global: Google, Facebook, Twitter...)
  16. 16. Excuse #2 “I need mentorship! I don’t know how to start a company”
  17. 17. Information is Accessible and Abundant Read Up and Connect Online VentureHacks Hacker News
  18. 18. Excuse #3 “Government makes it difficult to do business”
  19. 19. Build Something People Want, Then Worry About Legal Mambo Jambo
  20. 20. Excuse #4 “The are no local Venture Capital firms to finance my project ”
  21. 21. Capital is Mobile - Give it a Reason to Move “If You Build It - and it rocks- , They Will Come” private equity investments in computer software in Brazil totaled $342 million in 2009
  22. 22. Excuse #5 “I am a runaway success,my traffic is booming but I don’t have the money to pay for the servers”
  23. 23. Learn to Differentiate Between a Good Problem and a Bad Problem Good Problem Bad Problem
  24. 24. Excuse #6 “I am a minority. From where I am, no one wants to join a startup :( ”
  25. 25. Find the Best of Breed. Work Distributed. Work Remotely Tools to work Commuting sucks distributed Distributed teams LatAm common work language makes it easy to work across borders
  26. 26. THANK YOU! NOW GO BUILD A COOL PRODUCT! @jgheller (twitter)

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