With the consumerization of information technology and the rapid evolution of applications available at the consumer’s fingertips, organizations face the challenge to transform and innovate and deliver the best experience in their products and services.. Some of the most visible examples of success and failure have outspoken leaders at the helm. However, the trend in all of these situations demonstrates that they have not been alone in their innovation endeavor. Executives want answers to the questions that matter most: How do we get an innovation program started at our company? What are the key elements we need to watch for? What should we avoid? How do we make it sustainable?

1. INNOVATION
LEADERSHIP
Jose Coronado
@jcoronado1 #uxindia13

2. ?

3. 1
INNOVATION BASELINE
2
ENTERPRISE ELEMENTS
3
CASE STUDY
4
HANDS ON

4. 1

5. in·no·va·tion
NEW
Increase VALUE
TO PEOPLE

6. TYPES OF INNOVATION
Sustainable
Breakout
Disruptive

7. SUSTAINABLE INNOVATION
• Problem & Domain Areas are well defined
• Survive against the competition
• Incremental
• Small change, Low Risk
• Most Common

8. BREAKTHROUGH INNOVATION
• Problem is well defined
• Domain is not well defined
• Move the category

9. DISRUPTIVE INNOVATION
• Problem and Domain are not well defined
• Lots of Experimentation
• Change the Market
• Fail and Learn

10. 2

12. EXECUTIVE SUPPORT

13. CORPORATE CULTURE

14. PEOPLE

15. PROCESSES

16. ENTERPRISE INNOVATION

17. STRATEGY ALIGNMENT

18. DIVERSIFIED PORTFOLIO
Disruptive
Sustainable
Breakthrough

19. GOVERNANCE

20. TRAINEE DEVELOPMENT

21. INNOVATION LAB

22. OPEN INNOVATION
10000+
500+
50+
INNOVATION IDEAS
PLAYERS
COUNTRIES

23. HACKATHON – OPEN/CLOSED INNOVATION

24. INNOVATION WORKSHOPS - CLOSED

25. 3

26. CASE STUDY – MACRO STRATEGY

27. THE CONTEXT – FORTUNE 500 CO.
Customers
&
Prospects
Sales
Product
Owners
Service &
Support

28. THE PRODUCT LANDSCAPE
150+
550,000
50M
Products
Clients
Users

29. THE “REAL” USER EXPERIENCE

30. SOLUTION FRAMEWORK

31. IMPLEMENTATION & ROLLOUT
User Centered
Process
Design Tools
Development Library
UX Standards
Specifications

32. GLOBAL ADOPTION AND IMPLEMENTATION

33. THE RESULT
300%
Sales Conversion
100+
Products
12
Countries
Sales Increase
Adoption
Global

34. CASE STUDY – MICRO STRATEGY

35. CONTEXT
• A Product Owner asks for help
• Visible, Strategic Project
• Many products provide similar functionality
• User Research (new and existing)
• Business Problem

36. STRUCTURE
Day 1
• Product Review
• Competition
• Research Review
• User Journeys
• Design Studio
Day 2
• UX Validation
• Validation Review
• Design Studio
• Wrap-up

37. OBJECTIVE
• Understand current designs / products
• Understand the competition
• Review existing user research
• Brainstorm, sketch, new innovative ideas

38. THE PARTICIPANTS

39. PRODUCT LANDSCAPE & COMPETITION

40. INSIGHT FROM REAL, END-USERS

41. END-USER EXPECTATIONS
• Keep it simple
• Don’t make me work
• Guide me and show me

42. USER JOURNEYS – LOW FIDELITY

43. DESIGN STUDIO – BLUE SKY TASK FLOW

44. VALIDATION FROM DESIGN STUDIO

45. DESIGN STUDIO II – REFINE

46. STEPS AFTER WORKSHOP
• Consolidate “the best” of the ideas into one
concept
• Elaborate on user stories and content for
completeness
• Perform UX research with semi-interactive
prototype to validate concepts

47. 4

48. DEFINE THE PROBLEM
NOT THE SOLUTION

49. DEFINE THE PERSONA
IF YOU DON’T HAVE ONE, CREATE IT

50. CREATE USER JOURNEYS
LOW FIDELITY IS OK

51. SKETCH THE USER INTERFACE
LOW FIDELITY

52. VALIDATE WITH USER RESEARCH

53. REVIEW YOUR FINDINGS
ITERATE YOUR PROTOTYPE

54. DISCUSSION
QUESTIONS

55. KEY TAKEAWAYS
Experimentation and Incubation
Secure Executive Sponsorship
Multi-Disciplinary Collaboration
Open / Closed Innovation
Encourage Risk Taking
Low Fidelity is OK
Governance

56. JOSE CORONADO
TRANSFORMATION • INNOVATION • USER EXPERIENCE
@jcoronado1
about.me/jcoronado
coronado.jose.m@gmail.com
linkedin.com/in/josecoronado/