So you have a killer idea and you are ready to sell through your UX vision. You've got various internal and external stakeholders that you need to get on board. They have varying levels of technical savvy and involvement.
In a world of cross-channel experiences, with an ever-growing number of touchpoints, communicating a vision can be a challenge. In this session, we'll cover the key ingredients you'll need to sell a UX vision. We'll examine ways to craft your UX deliverables so that they tell a story in a way that clearly communicates your vision.
In this presentation, you will learn:
- How to define a UX Vision in five steps
- Why it's crucial to consider and be savvy about politics as part of your process
- How to speak the language of your internal and external audiences
- How to make the best use of numbers and metrics to support your strategy
- The magic of structuring a persuasive presentation
- How and why to adjust the fidelity of your deliverables based on the needs and expectations of your audience
- Techniques and tools to make deliverables that are engaging and memorable
12. EXTERNAL
AUDIENCE NEEDS
à How is the affecting my bottom line?
à Does this align to my business goals?
à How much does it cost?
à How are we differentiating from the competition?
à Does this align with our customer needs?
17. “All basic qualities of customer service
aside, the primary fault lies in designers’
failure to take the time to understand the
full scope of a client’s specific
challenge.” - Mark Rolston, argo design
23. Getting Started
q Get more involved at work by playing business roles
q Find mentors
q Take business classes
q Read
Eric Breier, Practice Area Lead
Slalom Consulting
25. Narrative
Telling a story.
Linear, staged,
sequential,
chronologically
described.
Experiential
The audience
develops an
understanding
through their own
senses. They see
it, hold it, use it.
Parametric
Defining a whole
through what we
know of its parts
and its properties.
Speeds and feeds.
Storytelling
Source: Fast Company
37. Customers
Actors
Owners
End Users
Work to create and maintain the project & product
Own the system or product or own processes impacted by the
project, and can inhibit/enhance the success of the project
3Categories of Stakeholders
(internal) (external)
(internal) (external)
(internal) (external)
Source: Stakeholder Mapping IA Summit 2014
42. Position our work with owners
Empower designers to ask challenging questions
Advocate for access to important stakeholders
Choreograph design reviews to engage the right people
Enables stakeholder participation in design and research
Source: Stakeholder Mapping IA Summit 2014
What’s the outcome?
64. “Many of our clients have little or
zero experience with our abstracts
and understand only the final
medium. When we show them
sketches or wires or conceptual
models, they just can’t visualize it.”
-Eric Breier, Slalom Consulting
65. What are other ways that
you can communicate
your ideas?
67. “Comics have a vocabulary that doesn’t
even require language. In fact, many of
its symbols could be considered a
language of their own that requires no
teaching or explanation.”
Kevin Cheng, ‘See What I Mean’
68. A doctoral thesis in
theoretical solid state
chemistry....in comic book
form.
- by Veronica Berns
71. A study showed that 91%of listeners at
business presentations admitted to
daydreaming, and an impressive 39% to
downright fallingasleepat some point.
72. “If we want the eyes and ears of
our audience, our message has to
be interesting and relevant.”