3. Tectonic shift
Internet of Big Data Cloud Services
Things Computing Evolution
Pervasive compute and communications
driving “tectonic shifts”
4. The Internet of (Every) Things
From simple data gathering to analyzing to
context awareness to pro-active decision making
5. Big Data – Volume, Velocity, Variety, Value:
Business Analytics Will be a Competitive Differentiator
Data Growth
Unstructured
Data
20 PB =
HDD capacity manufactured in 1995
39,000 PB =
Volume
Companies will need
to deal with 50x Unstructured data in 2011
more data by 2020 Structured
Data
226,000 PB =
Forecast unstructured data by 2015
Time
6. Private Clouds, Public Clouds, Hybrid Clouds:
Delivering 24/7 Services to Billions of Connected Devices
7. Services Evolution – It’s All About YOU
It’s what is made possible that brings the
user experience to life!
TVs
Smartphones Notebooks
Desktop PCs Gadgets
Ultrabook Embedded: Auto,
Signage, Etc.
9. Common Requirements
Data Communications
Centers Network
Technical Requirements Business Requirements
Performance Compatibility Lower CAPEX Service
and and Velocity
Scalability OPEX
10. Creates competitive supply
of innovative applications Open
by third parties
Innovation
Network Software
Functions Defined
Virtualization Networking
Reduces CAPEX, Creates network
OPEX, Space & abstractions to
Power Consumption enable faster innovation
11. Software Defined Networking
3 Strategic Layers
Orchestration
Automated provisioning, coordination,
management of defined services within the DC
or Telecom Network (e.g. Virtualization)
Controller
Manages network control plane to configure
network devices, choose the optimal network
path for application traffic flows.
Node
In a network, a node is either a Connection
Point (e.g. media gateway), a distribution point
(Top of Rack Switch) or an end point (Cloud Server)
for data transmissions.
*Other names and brands may be claimed as the property of others
12. “You don’t have to have an
MBA to realize there is a
problem. We are still ok but
not for long…” “SDN is enabling a range of
"Clearly we understand the Stuart Elby, applications and bringing new-
implication of what is good Chief Technologist,
found agility to what historically
about it and what are the Verizon Digital Media Services
things we need to improve.“ has been a closed and inflexible
"Networking is about to be enterprise network architecture”
Joe Skorupa, VP, Gartner
reinvented and Cisco will do
that reinvention…“
Padmasree Warrior, Cisco CTO
“SDN is the most disruptive
and transformative trend to
hit the networking industry
“The network is in my way…” in over 20 years…”
James Hamilton, VP, Guido Appenzeller, CEO and Co-
Amazon Web Services Founder of Big Switch Networks
*Other names and brands may be claimed as the property of others
18. Additional Information Links:
China Mobile C-RAN White Paper:
http://labs.chinamobile.com/cran/wp-
content/uploads/CRAN_white_paper_v2_5_EN(1).pdf
ETSI Network Functions Virtualisation White Paper:
http://www.tid.es/es/Documents/NFV_White_PaperV2.pdf
Intel in Communications Infrastructure:
http://www.intel.com/go/commsinfrastructure
Packet Processing On Intel Architecture:
http://www.intel.com/go/dpdk
