1. + MSU New Media 2012
intel
Presentation by June Sun

2. +
Objective: To Reveal A New Digital
Strategy
 The Business:
 Intel is the largest semiconductor chip maker in the world. From chips
that supply most personal computers to motherboards, circuits,
processors, and disk drives, Intel is a successful and highly innovative
technology company.
 Goals:
1) To extend technology to connect people around the Earth.
2) To extend the PC center and market segments.
3) To create personal computing experiences.
4) To care for the planet and inspire the next generation of people.

3. +
Current Success in Social Media
 Facebook Page  “Museum of Me” ranked best in
Social Media by ADFEST 2012
 YouTube Videos
 Forbes ranks Intel the “Best of
 TV Commercials Social Media”
 Print Ads
 Film Projects  The Social Media Examiner
analyzes Intel’s successful
 Social Media Guidelines Facebook page
 Accessible Home Page
 99% images, no complications

4. + Target and Theme: Young Adults
Ages 15-21 Years Old
This will be our objective in this digital strategy. This objective will satisfy
all four of Intel’s current goals. It will expand Intel’s market segments by
including young adults, the future of the world.

5. Target the young adult audience to
+ 
create high awareness for technology
and computer chips early on and
eventually earn a highly qualified
selection of adults in the job market
 Administered to ages 15-21
 Sample copy:
New Media  “We are looking for bright ideas for the
future. Tell us where you see
computers 50 years from now. Give us
Tip #1 a fresh idea, and if it inspires us we will
send you a Dell laptop.”
Young Adult Competition This will help Intel gain familiarity among
young adults, and Intel will be able to
receive feedback through their
applications.
Application will compose of a one page
essay and a few technical questions
Promotion will take place through FOX
and ABC channels at nighttime when
the targeted audience is at home

6. +  Young Adult Competition page will be
administered on Facebook
 Competitors will be able to post
questions and comments and discuss
ideas with each other
 Results will stir excitement and popularity
New Media  A series of tweets will be posted on
twitter regarding the competition
Tip #2  Sample Tweet:
Facebook& Twitter  Love the #iPhone? What will phones
look like in 20 years? Tell us how Intel
(to promote the Young Adult
can make a chip that will fuel the latest
Competition)
in technology.
With this strategy, even students that
don’t participate will be aware of the
growing science of computers

7. +  Increases searchablity, fame, and buyer
knowledge of Intel while targeting
multiple buyer segments (attracts
students then educates them)
 Sell products to not only major
customers such as Dell and HP, but to
the typical college student as well
New Media  Will increase Intel’s page views, and
allow for website traffic tracking
Tip #3 (clickthrough rate and quality score)
 Keywords: chips, processors,
Google AdWords motherboard, internet, computer, etc.
 keywords are understood and
comprehendible by young audiences
 Sample Ad copy:
Computer Chips
Inspired Innovation
New Core i7
Intel.com

8. +  Promotions and Dell computers can be
offered through Foursquare check-ins
 Foursquare is a great marketing tool
already being successfully utilized by
Starbucks and Pepsi and used often by
students across the country
New Media  Sample copy:
 1) Check into 5 science/technology
museums and summarize to Intel what
Tip #4 you learn
Foursquare  2) Check into any 10 locations where
an Intel company logo is embedded
and take a picture of each place
A laptop computer will be awarded to any
student between the ages of 15-21
who completes one of these
Foursquare objectives

9. +
Evaluation of Digital Strategy
 Budget  Feedback
 50K set aside for all Dell  Will receive feedback from
computers to be given out as applications submitted by
students
Young Adult Competition
awards and Foursquare  Will receive feedback from the
check in awards Facebook competition page and
twitter comments or retweets
 10K for marketing fees (TV
commercials, application  Timeline
fees, wages for extra work)
 Post most tweets and show most
 5K for Google promotions commercials around 8-10pm, when
and various other internet students are most active on the
promotions web and on cable
 If successful, the budget will  The beginning of the school year
be expanded by 50% would be ideal to reveal the
competition, when most students
are looking to obtain computers

10. +
“Whatever the mind can
conceive and believe, the
mind can achieve” –
Napoleon Hill
Success is sparked by a great idea, and
that is what the target of this media
strategy is, to find a great idea. The
results of the Young Adult Competition will
be a prevalent sign in determining who
has the potential to be the next Intel
manager, leader, or CEO. In addition, Intel
will gain more fame in young
adults/students from these efforts.