Migrating to OOo is a challenge for any organization, because it goes against a number of long term perceptions by users, who often believe that Microsoft Office - being more expensive - is a better product. Therefore, the migration to OOo is frequently "sold" within enterprises - by the IT department - as a pure cost saving measure, leaving unchanged the user perception that he is using a "cheap" (i.e. inferior) product. The reality is that OOo is a better product than MS Office, especially when you consider security issues. How can we "sell" the concept that you don't migrate just for saving money? OOo is not "cheap", OOo is free, and freedom is always better than any other choice. Users who switch to OOo should be proud of using OOo, and should understand that they are part of a large community. Building on a number of migration stories, the presentation will provide further evidences of the advantages of OOo, and will show several ways of "selling" the concept internally to users of companies who have switched from Microsoft Office to OOo.

1. SELLING THE MIGRATION CONCEPT Italo Vignoli

2. Everyone's a Salesman Mahatma Gandhi, Abraham Lincoln and Mother Theresa were all sales people

3. Our Motto in a world without walls, who needs windows ?

4. Accenture Research Enterprises are starting to realize the value of open source

5. The Microsoft Effect...

7. More secure office suite

8. Document interoperability

9. More languages, more OS

10. Collective intelligence

11. Freedom

13. End of license number problems

14. Coexistence of different language versions in same office

15. Easy to configure multilanguage

16. Always legal, period

17. Quality

18. MS Office 2003 Small Business Edition

19. OpenOffice.org 2.0

20. MS Office 2007

21. OpenOffice.org 3.0

22. MS Office 2010

23. Open Standards

24. Interoperability ORIGINALLY TAKEN FROM A MICROSOFT ADVERTISING

25. Document

26. Binary

27. Readable Contents

29. Accessibility

32. Mac OS X

33. Linux

34. Community

36. Open Source

37. Open Innovation

38. Collective Intelligence

39. Migration Process