1. bryan@krishistar.com | +91 9769825888 | krishistar.com | Mumbai, India
Farmer-owned businesses
Building a supply chain network of
farmer-owned food processing units
Market linkages
Developing products and selling
through the Krishi Star brand

2. Introduction
Our vision is to improve incomes for small farmers
Small Farmers
Profile
1-2 acres
INR 30-50k / yr
Challenges
Market power
Environment
Infrastructure
Food Processing
Advantages
Higher value supply chain
Harvest independent
200M
Living in rural poverty
3M Cr
Growth expected by 2021 (INR)

3. Introduction
India’s food processing industry has good overall growth potential and benefit potential to small farmers
Small Farmers
Profile
1-2 acres
INR 30-50k / yr
Challenges
Market power
Environment
Infrastructure
Food Processing
Advantages
Higher value supply chain
Harvest independent
200M
Living in rural poverty
3M Cr
Growth expected by 2021 (INR)

4. Introduction
If small farmers could capture even 1% of the industry’s growth it would double incomes for 6M small farmers
Small Farmers
Profile
1-2 acres
INR 30-50k / yr
Challenges
Market power
Environment
Infrastructure
Food Processing
Advantages
Higher value supply chain
Harvest independent
200M
Living in rural poverty
3M Cr
Growth expected by 2021 (INR)
1%30k Cr
Impact potential (INR)
6M
# farmers income doubled

5. Introduction
This potential for small farmer impact and India’s economy as a whole has sparked the growth of a support ecosystem
of NGOs, government, and private supporters
Small Farmers
Profile
1-2 acres
INR 30-50k / yr
Challenges
Market power
Environment
Infrastructure
Food Processing
Advantages
Higher value supply chain
Harvest independent
Support ecosystem (NGO, Gov)
200M
Living in rural poverty
3M Cr
Growth expected by 2021 (INR)
1%30k Cr
Impact potential (INR)
6M
# farmers income doubled

6. Market linkages
Product innovation
Quality control
Introduction
However, despite unmet market demand, this potential is not realized because of challenges in market linkages, quality
control, and product innovation
Small Farmers
Profile
1-2 acres
INR 30-50k / yr
Challenges
Market power
Environment
Infrastructure
Food Processing
Advantages
Higher value supply chain
Harvest independent
Support ecosystem (NGO, Gov)
200M
Living in rural poverty
3M Cr
Growth expected by 2021 (INR)
1%30k Cr
Impact potential (INR)
6M
# farmers income doubled

7. Introduction
Krishi Star is creating a scalable, sustainable business that unlocks this impact potential for small farmers
Small Farmers
Profile
1-2 acres
Challenges
Market power
Environment
Infrastructure
Food Processing
Advantages
Higher value supply chain
Harvest Independent
Support ecosystem (NGO, Gov)
30k Cr
Impact potential (INR)
45k Cr
Business potential (INR)

8. Our Model
We are building a network of farmer-owned processing units, and selling products through our Krishi Star brand. Krishi
Star is involved in multiple stages of the supply chain to ensure quality and consistency.
Farmers
Farmer-owned processing
units
Institutional customers
Farmer-owned canning unit
Lachakadi, Gujarat
Training session at farmer-
owned drying unit
Pune, MaharashtraOps guidance and quality
controls for processing unit
Direct procurement from
farmers to processing unit
Purchase of product from
processing unit
Marketing, selling,
distribution of products
under Krishi Star Brand to
end customers
Key Activities

9. On-the-Ground
Our current range of core products
Whole Peeled
Tomatoes
Current Market
HORECA
Future Market
Retail
Sun Dried Tomatoes
Current Market
HORECA, B2B
Future Market
Retail
Tomato Puree
Current Market
HORECA
Future Market
Retail
Dried Oyster
Mushrooms
Current Market
HORECA, B2B
Future Market
Retail

10. Marketing and Sales
To our customers, we offer high quality, affordable products.
Best Value, Natural Quality Standards, Innovation
Local Advantage Global Best Standard

11. Impact
Our main focus has been growing demand. We are now positioned to multiply impact and drive cost savings
Direct Procurement of fresh tomatoes
Set up of village level
procurement centers for
fresh tomatoes
Budget – INR 9L
INR 19L
Procurement from farmers
5%
Input Cost Reduction - KS
Upgradation of existing processing units
Upgrade existing farmer-
owned units, re-
incorporate into supply
Budget – INR 7L
INR 46L
Revenue to farmer-owned
4%
Product Cost Reduction - KS
R&D / Demo site
Facilitate new farmer-
owned units through
demo-site
Budget – INR 10L
1
2
3
0
100,000
200,000
300,000
400,000
FY 14-15 FY 15-16
Need for Upgradation
Revenue to Units

12. Fundraise
Krishi Star is currently raising INR 2 Cr to implement these initiatives and reach breakeven.
Capital Requirement - INR 2 Cr
Projected Breakeven - October 2019
Runway - 2 years under multiple scenarios
Budget Usage
R&D
10%
Sales and
Marketing
31%
Operations /
Impact
34%
Overhead
18%
Finance/Legal
7%
Farmer Impact potential
INR 5 Cr
KS Revenue
INR 8 Cr
at breakeven… * Annual run rate
Fundraising details

13. Team
Krishi Star Team
Bryan Lee
CEO
• iFarms (business development),
Accenture (marketing, media)
• MBA , Kellogg School of
Management
• BS Mechanical Engineering,
Cornell University
Agastya Chopra
Business Operations
• Anca Leathers (factory ops, supply
chain, institutional sales)
• Gaia Conservation
• BS Business Management, Rochester
Institute of Technology
Abdul Rahiman
Finance / Business Development
• Excel Crop Care (Agri inputs,
Institutional sales)
• ABM, IIM Ahmedabad
• BS Agriculture, Kerala Agricultural
University
David Nott
Product Development / HR
• Waitrose, Marks & Spencer (food
retail, management)
• Advanced Diploma, Psychotherapy
Queen Mary’s University
• BS Building Services and
Engineering Science, South Thames
College

14. Team
Krishi Star Team
Korak Chattopadhyay
Operations
• NABARD
• Agribusiness Economics, Gokhale
Institute, Pune
• BA Economics, Visva-Bharti, West
Bengal
Suproteek Chowdhury
Sales
• JSW Steel
• MS Management & Engineering,
RWTH Uni, Germany
• BTech, Manipal University
Ishaan Handa
Business Development
• J.P. Morgan, Axis Bank
• BS Finance, HKUST Business
School, Hong Kong

15. Press Partners / Advisors
Team
Partners and Recognition
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