The document discusses measuring social media and provides six steps for effective measurement: 1) set objectives, 2) define stakeholders, 3) determine metrics, 4) benchmark over time or against competition, 5) select measurement tools, and 6) analyze results. It emphasizes that measuring relationships is more difficult than analytics and outlines some common metrics for measuring relationships, interactions, and outcomes.
19. Fun: Media Snackers Meme There have been 72 posts over the past 14 days that include the terms "media snack" or "media snackers." Both the plurals and the singular uses of each word were also pulled.
20. Comments and the “Conversation” Now Is Gone , Geoff Livingston (27 comments) Every dot Connects , Connie Reece (21 comments) Web strategy by Jeremiah , Jeremiah Owyang (19 comments) Web strategy by Jeremiah , Jeremiah Owyang (18 comments) Engage in PR , Kyle Flaherty (12 comments)