Vitamin water pakistan

1. Staley, Brown, Holmes & Qauttrone
Vitamin Water

2. What is a Rebel ?

3. Whats next...
establish an identity that creates a long term position within the category.

4. Sport
Gatorade
Health
Natural
Fun
Category

5. Our Position in the Marketplace
The tool that helps intelligently navigate through your day.

6. “the aggregate or global capacity of the individual to act purposefully, to think
rationally, and to deal effectively with his environment."
-David Wechsler, Psychologist and creator of the Wechsler Adult Intelligence Scale (WAIS)
Text
Intelligence
"...goal-directed adaptive behavior."
-Robert Sternberg, Psychologist and Dean of Arts and Sciences at Tufts University

7. Tools for Intelligent living

8. Tools for Intelligent living

9. Who will help us spread our Message.
25-35

10. What do we know about them?

11. Communicate with them at times where we can be a tool for intelligent living.
Media Strategy

12. Magazines

13. Information Lifestyle Business Local

14. Text
Point Of Purchase

15. Lifestyle Interaction

16. Communicating the message

26. Walking The Walk
Intelligently Interacting With Our Environment As A Company.

27. Recycle Plan

28. Why Baltimore?
Baltimore

29. .
Why Baltimore?
Scholarship Program
$10,000 For 100 Grad Students
$5,000 For 200 Grad Students

30. Big Ideas Simply Stated

31. Text
Online $5 Million
Print $8 Million
Corporate Citizenship $12 Million
Lifestyle Interaction $12 Million
7%
15%
25%
25%
30% Point of Purchase $14 Million
TotalBudget$50Million

32. ROI

33. Growth
7.5% to 13% of the overall bottled water category
47% Growth Year over Year