Britannia sources raw materials like wheat flour, sugar, condensed milk, and oils from various domestic suppliers. Wheat flour comes from mills in states like Uttar Pradesh and sugar comes from refineries in Karnataka. The materials are used to make various biscuit products in plants equipped with machines like dough mixers, ovens, and packaging equipment. Britannia distributes products through a network of distribution centers to over 3.5 million retail outlets, including modern retailers and institutional customers. It has over 110 stock keeping units across its product portfolio.
5. Back End Supply Chain Vendors
• Raw Material Suppliers
• Wheat Flour
Krishna Flour Mill, BTS roller flour mill, Bansal,
BTS, Geetha
Sugar (white) crystal
KP sugar mill, JB traders sugar mill
Full Cream condensed milk
Nestle
Soya lecithin
6. Raw Materials & Suppliers
Baking Soda
Butter
Nandini
Edible Vegetable Oil
Ruchi , AWL
Skim milk powder
Salt
Essence And flavor(food grade)
7. Back end supply channel -Wheat Flour
• India is an exporter of wheat. It almost contributes 12% of total
wheat production in the world.. the second largest wheat
producer in the whole world.
Wheat is cultivated in the winter season(Dara Wheat)
- Uttar Pradesh, Punjab, Haryana, Rajasthan, Madhya
Pradesh, Gujarat and Bihar
Harvested Wheat is milled in the flour mills
Flour Mill to respective industry who have a
requirement for wheat flour
8. Back end supply channel -Sugar
• India is an 2nd largest exporter of Sugar after Brazil. India
also imports sugar used in biscuits from brazil and is refined in
sugar refineries such as JB traders , JP sugar mills at
Bangalore
Sugarcane extract juices extracted and
crystallized to refined sugar
Large Quantities of Sugar used to make
invert syrups and sucrose to make sweet
doughs to be baked into sweet biscuits
Very fined particle size sucrose used to
make filling creams of biscuits