Thanks again to the AMA at Chattahoochee Tech for the invitation to present about Employing LinkedIn in Your Job Search. I hope you enjoyed it as much as I did. Here are the slides I used during my presentation. Stay in touch!

1. Employ LinkedIn in Your
Job Search
+1 404 790 5005
kelly.quattlebaum@globalmarcoms.com
Kelly Quattlebaum
www.globalmarcoms.com
www.facebook.com/globalmarcoms President, Global Marcoms
www.twitter.com/globalmarcoms
www.linkedin.com/companies/global-marcoms

2. About Global Marcoms
• A full-service marketing and communications
company that supports small businesses and
global corporations with:
 Social Media (Monitoring, Management, Training)
 Marketing
 PR & Communications
 Business Development
 Sales
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
2

3. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
3

4. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
4

5. About LinkedIn
• LinkedIn is a business-oriented social
networking site for professional networking
 Share experience and Recommendations
• Originally designed ONLY to connect those you
know
• Open networking shifted focus from only
known, trusted contacts, to a broader, global
reach
 Increasing 1st level connections allows you to build
an expansive network
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
5

6. LinkedIn Statistics
• 120 million users in more than 200 countries
• 66% of users are decision makers
• Users tend to be more senior level
 16% are at the management level
 28% are director/VP level or above
• Correlation between number of connections
and income
 Those with incomes of $200 – 350K were more
likely to have more than 150 connections
1.http://bit.ly/LIstats08
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
6

7. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
7

8. HR and Social Media
• How are HR professionals using Social Media?
 Toolbox.com/PJA survey1 revealed that:
- HR pros consume Social Media content more than editorial and
vendor content
- CNNmoney2: “active participation in social media is an important
component of the HR job role”
 Approximately half of all employers (HR pros) use Social
Networking to screen potential employees3
- 35% have not hired an applicant due to questionable online
content
• What Social Media tools do HR pros use most?
 LinkedIn (95%), Facebook (58%) and Twitter (42%)4
1. http://bit.ly/ctEw2F 2. http://bit.ly/bGHRqQ 3. http://bit.ly/aU68tt 4. http://bit.ly/SHRMSM2011
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
8

9. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
9

10. Why Use LinkedIn?
• Showcase your experience
• Powerful tool to locate prospective
employers
• Stay connected to your contacts
• Allows HR and hiring managers to find you
 SEO and SMO
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
10

11. SEO and SMO
• Search Engine Optimization
 Improves results in search engines (i.e. Google)
 Allows HR and hiring managers to find you
• Social Media Optimization
 Improves results in search engines
 Increases ability to locate you or your company
 Drive traffic to Web content via social media
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
11

12. SEO and SMO
LinkedIn
Twitter
Plaxo
Amazon Reviews
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
12

13. SEO Is Keyword Driven
• CAUTION: Keywords should apply to you
• Identify keywords
 Job and project descriptions
 Other applicants
 Industry hot topics
 Google keywords
‒ https://adwords.google.com/select/KeywordToolExternal
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
13

14. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
14

15. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
• Get recommended
• Expand your network
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
15

16. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
• Get recommended
• Expand your network
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
16

17. Public Profile
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
17

18. Create a Public Profile
• Public profile links
directly to your
account
• Appears in search
engines
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
18

19. SEO and SMO
LinkedIn Public Profile
LinkedIn Search
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
19

20. Create a Public Profile
• Public profile links
directly to your
account
• Appears in search
engines
• Enables anyone to
view your profile
 Non-LinkedIn users
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
20

21. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
• Get recommended
• Expand your network
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
21

22. Customize Your Headline
• Headline appears in
LinkedIn search
• Customize to tell
employers who you
are, what you want
• Can include email
address to enable
others to contact you
 Name [at] domain [dot] com
 Use a public email address
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
22

23. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
• Get recommended
• Expand your network
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
23

24. Status Updates
• Helps your profile
stay fresh, active
• Appears on LinkedIn
home page for 1st
level connections
• Keeps your network
and users informed
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
24

25. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
• Get recommended
• Expand your network
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
25

26. Get Recommended
• Improves SEO
• Appears on contact’s
profile and updates
• Adds credibility
• Gives employers
insights into your
strengths and value
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
26

27. Tips for Getting Noticed
• Create a Public Profile
• Customize your Headline
• Update your status often
• Get recommended
• Expand your network
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
27

28. Expand Your Network
• More 1st level
contacts means a
better view of the
LinkedIn network
• More contacts means
more exposure
• More options
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
28

29. Expand Your Network
• Connect to
 Colleagues
 Classmates and professors
 Church members
 Friends and neighbors
 Anyone you meet while networking
• Open networkers connect to anyone
 Toplinked, LION, Open Networker
 Email address in headline or profile
 Check the contact settings
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
29

30. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
30

31. Networking Etiquette
• DO NOT invite someone to connect unless
you know them, have met them or are
SURE they are an open networker
• DO NOT use text or Twitter abbreviations
or improper formatting in your invitations
• DO NOT spam your network with constant
email updates
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
31

32. Networking Etiquette
• DO invite those you have met or know
• DO personalize your invitation, including
how you know him or her
• DO Like and Comment on status updates
from your contacts
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
32

33. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
33

34. Finding Employers
• Follow target companies on LinkedIn
 TIP: Use “insightful statistics” to identify related
companies (i.e. employee career path, others viewed)
• Connect to employees you know or who are
open networkers
• Advanced search allows you to identify
companies by:
 Industry
 Location
 Size
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
34

35. We will discuss …
• What is LinkedIn
• HR and Hiring Managers
• Why you should use LinkedIn
• Tips to help you get noticed
• Networking Etiquette
• Finding employers
• Preparing for your interview
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
35

36. Interview Preparation
• Review company profile
• Identify hiring manager, familiarize yourself
with background, interests
 Caution: Don’t fake it!
• Connect to open networkers within the target
company
• Review employee posts on discussion boards
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
36

37. Summary
• LinkedIn is a fantastic tool for those looking for
their dream job
 Improves SEO, allows decision makers to find you
 Adds credibility via content and recommendations
 Increase awareness of you and your capabilities
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
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38. Upcoming Seminars
• Social Media Training
 LinkedIn, Facebook, Twitter, Foursquare
‒ LinkedIn: Profile Enhancements
‒ LinkedIn: Networking & Business Development
Copyright © 2011 Global Marcoms. All rights reserved. Do not copy or distribute without permission.
38

39. Employ LinkedIn in Your
Job Search
+1 404 790 5005 Questions?
kelly.quattlebaum@globalmarcoms.com
www.globalmarcoms.com
www.facebook.com/globalmarcoms Kelly Quattlebaum
www.twitter.com/globalmarcoms
www.linkedin.com/companies/global-marcoms President, Global Marcoms
www.twitter.com/kquattlebaum
www.kellyquattlebaum.com
www.linkedin.com/in/kellyquattlebaum