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#NJSMS16 Keynote Presentation

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Karen Freberg
Karen Freberg

Keynote presentation for the second annual NJ Social Media Summit held at William Paterson University. Topic focuses on social media in higher education among students, professionals, and professors.

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#NJSMS16 KAREN FREBERG, PH.D.
 @KFREBERG
#NJSMS16 ‣ 360 Gives you the complete picture of higher education and social media and how everything evolves ‣ Each group (and individual) has their own journey on and using social media ‣ Constant Change & Adaptation for Learning ‣ Growing expectations for all parties ‣ Early stages in research & practice ‣ Huge opportunities for collaboration in education and profession
PROFESSORS STUDENTS PROFESSIONALS #NJSMS16
Content creation Centralized 
 Community
Group FB Communities for classes, departments and roles
Content curation Student Engagement
RECRUITING AND BRANDING HIGHER EDUCATION
HIGHER EDUCATION AND SOCIAL MEDIA ▸ Recruiting for students, staff, alumni, donors, and faculty ▸ Personal Branding for department, college, & professionals ▸ Community relations ▸ Fundraising ▸ Creative Storytelling ▸ Building communities internally and externally ▸ Alumni and Future Alumni Relations ▸ Examples of great universities on social media ▸ Princeton, NYU, University of Michigan, USC, University of Cincinnati, and WVU @kfreberg
USC: 
 Creative visual storytelling campaign
 
 #IGotIntoUSC Video Series UM Social Media: Leading towards innovation
PERSONAL BRANDING: STUDENTS, FACULTY, AND STAFF ▸ Establish an online portfolio and presence ▸ Engage in conversations with others in the higher education community ▸ Promote and be your own spokesperson ▸ Network with fellow colleagues at similar institutions and departments ▸ Understanding the nature of each social media platform for relationship management ▸ Facebook: Professional/Personal ▸ LinkedIn: Professional ▸ Twitter: Meeting people you WANT to engage in and get to know ▸ Instagram: Sharing your POV and experiences/life ▸ Snapchat: What you WANT it to be. Be authentic, conversational and provide a human side to your story @kfreberg
#NJSMS16 ‣ Willing to experiment and be the first. ‣ Know when to ask for help ‣ Be confident in what you know and take the initiative to learn what you don’t {personal SM audit} ‣ Explorers are most often rewarded ‣ Share results to help spark future ideas and conversations
#NJSMS16 ‣ Expectations are changing ‣ Rules for engagement are changing ‣ Classes, recruitment and branding are all evolving ‣ Networking = constant changing and dynamic ‣ Key is who knows you and what they are able to learn from you
#NJSMS16 ‣ You can be human AND professional online. ‣ No such thing as “gurus” - we are all still learning and growing! ‣ Social media is not easy or free - takes a lot of work and dedication. ‣ Professionals are WAITING for the chance to collaborate! ‣ Being successful in social media = training for the Olympics. ‣ Social media is not just a “fad” any more - but an essential gateway to higher education culture and branding
#NJSMS16 ‣ Hard to keep up with the trends + tools ‣ Rise of FOMO as well as FOSO across all parties ‣ Balance between theory +practice ‣ Competition is heated ‣ Time management between other duties as a higher ed professional
#NJSMS16 ‣ Establishing your voice and influence in rising area for higher education ‣ Formulate new connections for students ‣ Personal branding / viewed as a resource for information + learning ‣ Content creation / storytelling ‣ Grow online personal brands and get jobs/internships ‣ Extend community ‣ Create new opportunities for your school, department, and yourself
BEST PRACTICES AND TIPS HOW TO START? WHERE TO BEGIN?
ENGAGE IN CONVERSATIONS BEST PRACTICE #1 #NJSMS16
BE OPEN TO EXPERIMENT AND SHARE FINDINGS. BEST PRACTICE #2 #NJSMS16
#NJSMS16
PITCH {IDEAS} TO PRACTITIONERS FOR ASSIGNMENTS & RESEARCH BEST PRACTICE #3 #NJSMS16
EMBRACE ROLE AS "THE SOCIAL CONNECTOR" BEST PRACTICE #4 #NJSMS16
#NJSMS16
GROW YOUR PERSONAL BRAND WITH CONFIDENCE, SUCCESSES, AND FAILURES BEST PRACTICE #5 #NJSMS16
#NJSMS16
The future of social media education lies ahead. We have to learn, educate, collaborate together.
@kfreberg RESOURCES ▸ Resources for Higher Education and Social Media ▸ U-M Social Media http://ow.ly/ZScxS ▸ Social Media in Higher Education Strategies | http://ow.ly/ZScxF ▸ Using Social to Recruit College Students | http://ow.ly/ZScIZ ▸ Higher Education Success: How 3 Universities use Social http://ow.ly/ZScLP ▸ Assignments for Social Media Classes ▸ Snapchat for professors http://ow.ly/ZzcZQ & Snapchat Assignment http://ow.ly/ZzdwG ▸ Managing Online Reputation & Personal Branding Audit http://ow.ly/Zzdbi ▸ Blogging + Blogging Assignment Rubric http://ow.ly/ZzdnR ▸ Student Email and Social Media Etiquette Policy http://ow.ly/ZzdFK ▸ Infographics assignment http://ow.ly/ZzdNG
@kfreberg RESOURCES ▸ Professors to Follow ▸ Ai Zhang @aiaddysonzhang ▸ Matt Kushin @mjkushin ▸ William Ward @Dr4Ward ▸ Emily Kinsky @ekinsky ▸ Carolyn Kim @carolynmaekim ▸ Courtney Childers @courtchilders ▸ Geah Pressgrove @geahpressgrove ▸ Nick Bowman @bowmanspartan ▸ Higher Education Professionals to Follow ▸ Chris Barrows @CBarrows ▸ Joel Renner @JoelRRenner ▸ Kimberly Yu @KimHoots ▸ Nikki Sunstrum @nikkisunstrum ▸ Ryan Maguire @ryjmag
@kfreberg RESOURCES ▸ Personal Branding ▸ A Brand of One: On Social Media Branding for Professionals http://ow.ly/ ZScSo ▸ How to Use Social Media to Build Your Personal Brand : http://ow.ly/ ZScUv ▸ MarketingProfs Personal Branding - http://ow.ly/ZScY5 ▸ Managing Yourself: What’s Your Personal Social Media Strategy? http:// ow.ly/ZSd3S ▸ The Top Social Media Sites That Matter to Marketers http://ow.ly/ZSd76
Questions or Comments? karen.freberg@louisville.edu @kfreberg karenfreberg

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#NJSMS16 Keynote Presentation

  • 2.
  • 3.
  • 4. #NJSMS16 ‣ 360 Gives you the complete picture of higher education and social media and how everything evolves ‣ Each group (and individual) has their own journey on and using social media ‣ Constant Change & Adaptation for Learning ‣ Growing expectations for all parties ‣ Early stages in research & practice ‣ Huge opportunities for collaboration in education and profession
  • 7. Group FB Communities for classes, departments and roles
  • 10. HIGHER EDUCATION AND SOCIAL MEDIA ▸ Recruiting for students, staff, alumni, donors, and faculty ▸ Personal Branding for department, college, & professionals ▸ Community relations ▸ Fundraising ▸ Creative Storytelling ▸ Building communities internally and externally ▸ Alumni and Future Alumni Relations ▸ Examples of great universities on social media ▸ Princeton, NYU, University of Michigan, USC, University of Cincinnati, and WVU @kfreberg
  • 11. USC: 
 Creative visual storytelling campaign
 
 #IGotIntoUSC Video Series UM Social Media: Leading towards innovation
  • 12. PERSONAL BRANDING: STUDENTS, FACULTY, AND STAFF ▸ Establish an online portfolio and presence ▸ Engage in conversations with others in the higher education community ▸ Promote and be your own spokesperson ▸ Network with fellow colleagues at similar institutions and departments ▸ Understanding the nature of each social media platform for relationship management ▸ Facebook: Professional/Personal ▸ LinkedIn: Professional ▸ Twitter: Meeting people you WANT to engage in and get to know ▸ Instagram: Sharing your POV and experiences/life ▸ Snapchat: What you WANT it to be. Be authentic, conversational and provide a human side to your story @kfreberg
  • 13. #NJSMS16 ‣ Willing to experiment and be the first. ‣ Know when to ask for help ‣ Be confident in what you know and take the initiative to learn what you don’t {personal SM audit} ‣ Explorers are most often rewarded ‣ Share results to help spark future ideas and conversations
  • 14. #NJSMS16 ‣ Expectations are changing ‣ Rules for engagement are changing ‣ Classes, recruitment and branding are all evolving ‣ Networking = constant changing and dynamic ‣ Key is who knows you and what they are able to learn from you
  • 15. #NJSMS16 ‣ You can be human AND professional online. ‣ No such thing as “gurus” - we are all still learning and growing! ‣ Social media is not easy or free - takes a lot of work and dedication. ‣ Professionals are WAITING for the chance to collaborate! ‣ Being successful in social media = training for the Olympics. ‣ Social media is not just a “fad” any more - but an essential gateway to higher education culture and branding
  • 16. #NJSMS16 ‣ Hard to keep up with the trends + tools ‣ Rise of FOMO as well as FOSO across all parties ‣ Balance between theory +practice ‣ Competition is heated ‣ Time management between other duties as a higher ed professional
  • 17. #NJSMS16 ‣ Establishing your voice and influence in rising area for higher education ‣ Formulate new connections for students ‣ Personal branding / viewed as a resource for information + learning ‣ Content creation / storytelling ‣ Grow online personal brands and get jobs/internships ‣ Extend community ‣ Create new opportunities for your school, department, and yourself
  • 18.
  • 19. BEST PRACTICES AND TIPS HOW TO START? WHERE TO BEGIN?
  • 21.
  • 22. BE OPEN TO EXPERIMENT AND SHARE FINDINGS. BEST PRACTICE #2 #NJSMS16
  • 24. PITCH {IDEAS} TO PRACTITIONERS FOR ASSIGNMENTS & RESEARCH BEST PRACTICE #3 #NJSMS16
  • 25.
  • 28. GROW YOUR PERSONAL BRAND WITH CONFIDENCE, SUCCESSES, AND FAILURES BEST PRACTICE #5 #NJSMS16
  • 30. The future of social media education lies ahead. We have to learn, educate, collaborate together.
  • 31. @kfreberg RESOURCES ▸ Resources for Higher Education and Social Media ▸ U-M Social Media http://ow.ly/ZScxS ▸ Social Media in Higher Education Strategies | http://ow.ly/ZScxF ▸ Using Social to Recruit College Students | http://ow.ly/ZScIZ ▸ Higher Education Success: How 3 Universities use Social http://ow.ly/ZScLP ▸ Assignments for Social Media Classes ▸ Snapchat for professors http://ow.ly/ZzcZQ & Snapchat Assignment http://ow.ly/ZzdwG ▸ Managing Online Reputation & Personal Branding Audit http://ow.ly/Zzdbi ▸ Blogging + Blogging Assignment Rubric http://ow.ly/ZzdnR ▸ Student Email and Social Media Etiquette Policy http://ow.ly/ZzdFK ▸ Infographics assignment http://ow.ly/ZzdNG
  • 32. @kfreberg RESOURCES ▸ Professors to Follow ▸ Ai Zhang @aiaddysonzhang ▸ Matt Kushin @mjkushin ▸ William Ward @Dr4Ward ▸ Emily Kinsky @ekinsky ▸ Carolyn Kim @carolynmaekim ▸ Courtney Childers @courtchilders ▸ Geah Pressgrove @geahpressgrove ▸ Nick Bowman @bowmanspartan ▸ Higher Education Professionals to Follow ▸ Chris Barrows @CBarrows ▸ Joel Renner @JoelRRenner ▸ Kimberly Yu @KimHoots ▸ Nikki Sunstrum @nikkisunstrum ▸ Ryan Maguire @ryjmag
  • 33. @kfreberg RESOURCES ▸ Personal Branding ▸ A Brand of One: On Social Media Branding for Professionals http://ow.ly/ ZScSo ▸ How to Use Social Media to Build Your Personal Brand : http://ow.ly/ ZScUv ▸ MarketingProfs Personal Branding - http://ow.ly/ZScY5 ▸ Managing Yourself: What’s Your Personal Social Media Strategy? http:// ow.ly/ZSd3S ▸ The Top Social Media Sites That Matter to Marketers http://ow.ly/ZSd76